RFG ADVISORY, LLC

Filed: 7/28/2025ACC: 0001085146-25-004183

📋 What this filing means

RFG ADVISORY, LLC filed this quarterly 13F‑HR report disclosing 920 equity positions with a total reported market value of $4.26B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

920

Positions

$4.26B

Total AUM (reported)

105.57M

Total Shares

Allocation by class

COM$628.89M14.8%

BLUEMONTE LARGE$451.57M10.6%

BLUEMONTE DYNAMI$279.60M6.6%

BLUEMONTE CORE B$263.64M6.2%

BLUEMONTE GLOBAL$187.45M4.4%

BLUEMONTE LONG T$89.34M2.1%

BLUEMONTE SHORT$87.06M2.0%

Portfolio Concentration

Top 3$730.69M17.2%

4–10$786.80M18.5%

11–25$631.03M14.8%

Rest$2.11B49.5%

Top 3 weight

17.2%

Top 10 weight

35.7%

Voting Authority Distribution

Total shares with voting rights: 105.57M

Sole

Full voting authority

370.41K

% of voting shares0.4%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

105.20M

% of voting shares99.6%

Investment Discretion (by position count)

Sole920

Shared0

Other0

Dominant voting typeNone · 99.6% of voting shares

Institutional Holdings920

Rows:

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUEMONTE DYNAMI

Shares10.79M

TypeSH

Market value$279.60M

6.57%

Sole

9.28K

Shared

0.00

None

10.78M

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUEMONTE CORE B

Shares10.44M

TypeSH

Market value$263.64M

6.20%

Sole

3.08K

Shared

0.00

None

10.44M

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUEMONTE GLOBAL

Shares7.24M

TypeSH

Market value$187.45M

4.41%

Sole

5.93K

Shared

0.00

None

7.23M

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUEMONTE LARGE

Shares6.56M

TypeSH

Market value$170.62M

4.01%

Sole

5.94K

Shared

0.00

None

6.55M

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUEMONTE LARGE

Shares5.42M

TypeSH

Market value$142.25M

3.34%

Sole

4.37K

Shared

0.00

None

5.41M

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUEMONTE LARGE

Shares5.39M

TypeSH

Market value$138.70M

3.26%

Sole

4.37K

Shared

0.00

None

5.39M

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUEMONTE LONG T

Shares3.52M

TypeSH

Market value$89.34M

2.10%

Sole

1.03K

Shared

0.00

None

3.52M

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUEMONTE SHORT

Shares3.47M

TypeSH

Market value$87.06M

2.05%

Sole

1.03K

Shared

0.00

None

3.47M

INVESCO EXCHANGE TRADED FD T

SOLE

RAFI US 1000 ETF

Shares1.89M

TypeSH

Market value$79.78M

1.87%

Sole

177.00

Shared

0.00

None

1.89M

SPDR SERIES TRUST

SOLE

PRTFLO S&P500 GW

Shares829.24K

TypeSH

Market value$79.04M

1.86%

Sole

265.00

Shared

0.00

None

828.98K

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares978.04K

TypeSH

Market value$72.01M

1.69%

Sole

2.67K

Shared

0.00

None

975.37K

FIDELITY MERRIMACK STR TR

SOLE

TOTAL BD ETF

Shares1.31M

TypeSH

Market value$60.04M

1.41%

Sole

5.69K

Shared

0.00

None

1.31M

EXCHANGE TRADED CONCEPTS TRU

SOLE

BLUEMONTE DIVERS

Shares2.34M

TypeSH

Market value$58.97M

1.39%

Sole

0.00

Shared

0.00

None

2.34M

SPDR SERIES TRUST

SOLE

BLOOMBERG 1-3 MO

Shares553.36K

TypeSH

Market value$50.76M

1.19%

Sole

0.00

Shared

0.00

None

553.36K

APPLE INC

SOLE

COM

Shares214.91K

TypeSH

Market value$44.09M

1.04%

Sole

1.37K

Shared

0.00

None

213.54K

DIMENSIONAL ETF TRUST

SOLE

WORLD EX US CORE

Shares1.48M

TypeSH

Market value$43.39M

1.02%

Sole

136.00

Shared

0.00

None

1.48M

NVIDIA CORPORATION

SOLE

COM

Shares268.24K

TypeSH

Market value$42.38M

1.00%

Sole

3.06K

Shared

0.00

None

265.19K

ISHARES TR

SOLE

0-3 MNTH TREASRY

Shares374.37K

TypeSH

Market value$37.70M

0.89%

Sole

60.00

Shared

0.00

None

374.31K

SPDR SERIES TRUST

SOLE

PORTFOLI S&P1500

Shares470.08K

TypeSH

Market value$35.20M

0.83%

Sole

4.69K

Shared

0.00

None

465.39K

FIRST TR EXCHNG TRADED FD VI

SOLE

FT VEST LADDERED

Shares1.02M

TypeSH

Market value$32.34M

0.76%

Sole

1.12K

Shared

0.00

None

1.02M

SELECT SECTOR SPDR TR

SOLE

TECHNOLOGY

Shares126.25K

TypeSH

Market value$31.97M

0.75%

Sole

500.00

Shared

0.00

None

125.75K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares57.62K

TypeSH

Market value$31.79M

0.75%

Sole

625.00

Shared

0.00

None

57K

SPDR SERIES TRUST

SOLE

PORTFOLIO S&P400

Shares576.16K

TypeSH

Market value$31.33M

0.74%

Sole

598.00

Shared

0.00

None

575.56K

MICROSOFT CORP

SOLE

COM

Shares60.10K

TypeSH

Market value$29.89M

0.70%

Sole

600.00

Shared

0.00

None

59.50K

SPDR SERIES TRUST

SOLE

PORTFOLIO S&P500

Shares401.12K

TypeSH

Market value$29.16M

0.69%

Sole

1.91K

Shared

0.00

None

399.21K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUEMONTE DYNAMI	10.79M	SH	$279.60M 6.57%	9.28K	10.78M
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUEMONTE CORE B	10.44M	SH	$263.64M 6.20%	3.08K	10.44M
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUEMONTE GLOBAL	7.24M	SH	$187.45M 4.41%	5.93K	7.23M
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUEMONTE LARGE	6.56M	SH	$170.62M 4.01%	5.94K	6.55M
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUEMONTE LARGE	5.42M	SH	$142.25M 3.34%	4.37K	5.41M
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUEMONTE LARGE	5.39M	SH	$138.70M 3.26%	4.37K	5.39M
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUEMONTE LONG T	3.52M	SH	$89.34M 2.10%	1.03K	3.52M
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUEMONTE SHORT	3.47M	SH	$87.06M 2.05%	1.03K	3.47M
INVESCO EXCHANGE TRADED FD TSOLE	RAFI US 1000 ETF	1.89M	SH	$79.78M 1.87%	177.00	1.89M
SPDR SERIES TRUSTSOLE	PRTFLO S&P500 GW	829.24K	SH	$79.04M 1.86%	265.00	828.98K
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	978.04K	SH	$72.01M 1.69%	2.67K	975.37K
FIDELITY MERRIMACK STR TRSOLE	TOTAL BD ETF	1.31M	SH	$60.04M 1.41%	5.69K	1.31M
EXCHANGE TRADED CONCEPTS TRUSOLE	BLUEMONTE DIVERS	2.34M	SH	$58.97M 1.39%	0.00	2.34M
SPDR SERIES TRUSTSOLE	BLOOMBERG 1-3 MO	553.36K	SH	$50.76M 1.19%	0.00	553.36K
APPLE INCSOLE	COM	214.91K	SH	$44.09M 1.04%	1.37K	213.54K
DIMENSIONAL ETF TRUSTSOLE	WORLD EX US CORE	1.48M	SH	$43.39M 1.02%	136.00	1.48M
NVIDIA CORPORATIONSOLE	COM	268.24K	SH	$42.38M 1.00%	3.06K	265.19K
ISHARES TRSOLE	0-3 MNTH TREASRY	374.37K	SH	$37.70M 0.89%	60.00	374.31K
SPDR SERIES TRUSTSOLE	PORTFOLI S&P1500	470.08K	SH	$35.20M 0.83%	4.69K	465.39K
FIRST TR EXCHNG TRADED FD VISOLE	FT VEST LADDERED	1.02M	SH	$32.34M 0.76%	1.12K	1.02M
SELECT SECTOR SPDR TRSOLE	TECHNOLOGY	126.25K	SH	$31.97M 0.75%	500.00	125.75K
INVESCO QQQ TRSOLE	UNIT SER 1	57.62K	SH	$31.79M 0.75%	625.00	57K
SPDR SERIES TRUSTSOLE	PORTFOLIO S&P400	576.16K	SH	$31.33M 0.74%	598.00	575.56K
MICROSOFT CORPSOLE	COM	60.10K	SH	$29.89M 0.70%	600.00	59.50K
SPDR SERIES TRUSTSOLE	PORTFOLIO S&P500	401.12K	SH	$29.16M 0.69%	1.91K	399.21K

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