Filed: 4/9/2025ACC: 0001085146-25-001983
📋 What this filing means
RFG ADVISORY, LLC filed this quarterly 13F‑HR report disclosing 851 equity positions with a total reported market value of $3.70B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
851
Positions
$3.70B
Total AUM (reported)
69.90M
Total Shares
Allocation by class
COM$556.84M15.0%
FTSE RAFI 1000$277.27M7.5%
PRTFLO S&P500 GW$236.82M6.4%
TOTAL BND MRKT$227.69M6.2%
TOTAL BD ETF$216.94M5.9%
WORLD EX US CORE$150.50M4.1%
PORTFOLI S&P1500$100.91M2.7%
Portfolio Concentration
Top 3$741.79M20.0%
4–10$774.94M20.9%
11–25$470.58M12.7%
Rest$1.71B46.3%
Top 3 weight
20.0%
Top 10 weight
41.0%
Voting Authority Distribution
Total shares with voting rights: 69.90M
Sole
Full voting authority
365.34K
shares
% of voting shares0.5%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
69.53M
shares
% of voting shares99.5%
Investment Discretion (by position count)
Sole851
Shared0
Other0
Dominant voting typeNone · 99.5% of voting shares
Institutional Holdings851
Rows:
INVESCO EXCHANGE TRADED FD T
SOLEShares6.86M
TypeSH
Market value$277.27M
7.49%
Sole
177.00
Shared
0.00
None
6.86M
SPDR SER TR
SOLEShares2.95M
TypeSH
Market value$236.82M
6.40%
Sole
183.00
Shared
0.00
None
2.95M
VANGUARD BD INDEX FDS
SOLEShares3.10M
TypeSH
Market value$227.69M
6.15%
Sole
1.54K
Shared
0.00
None
3.10M
FIDELITY MERRIMACK STR TR
SOLEShares4.75M
TypeSH
Market value$216.94M
5.86%
Sole
4.04K
Shared
0.00
None
4.75M
DIMENSIONAL ETF TRUST
SOLEShares5.74M
TypeSH
Market value$150.50M
4.07%
Sole
136.00
Shared
0.00
None
5.74M
SPDR SER TR
SOLEShares1.48M
TypeSH
Market value$100.91M
2.73%
Sole
4.69K
Shared
0.00
None
1.48M
SPDR SER TR
SOLEShares1.90M
TypeSH
Market value$97.18M
2.63%
Sole
598.00
Shared
0.00
None
1.90M
INVESCO EXCH TRADED FD TR II
SOLEShares411.70K
TypeSH
Market value$79.47M
2.15%
Sole
13.00
Shared
0.00
None
411.69K
SPDR SER TR
SOLEShares2.60M
TypeSH
Market value$70.97M
1.92%
Sole
1.68K
Shared
0.00
None
2.60M
JANUS DETROIT STR TR
SOLEShares1.16M
TypeSH
Market value$58.98M
1.59%
Sole
5.41K
Shared
0.00
None
1.16M
SPDR SER TR
SOLEShares584.64K
TypeSH
Market value$53.63M
1.45%
Sole
0.00
Shared
0.00
None
584.64K
APPLE INC
SOLEShares194.09K
TypeSH
Market value$43.11M
1.17%
Sole
1.31K
Shared
0.00
None
192.78K
PIMCO ETF TR
SOLEShares440.08K
TypeSH
Market value$40.69M
1.10%
Sole
154.00
Shared
0.00
None
439.93K
INVESCO QQQ TR
SOLEShares85.87K
TypeSH
Market value$40.27M
1.09%
Sole
609.00
Shared
0.00
None
85.26K
ISHARES TR
SOLEShares379.38K
TypeSH
Market value$38.19M
1.03%
Sole
0.00
Shared
0.00
None
379.38K
SELECT SECTOR SPDR TR
SOLEShares147.53K
TypeSH
Market value$30.46M
0.82%
Sole
324.00
Shared
0.00
None
147.21K
FIRST TR EXCHNG TRADED FD VI
SOLEShares1M
TypeSH
Market value$29.82M
0.81%
Sole
0.00
Shared
0.00
None
1M
NVIDIA CORPORATION
SOLEShares271.86K
TypeSH
Market value$29.46M
0.80%
Sole
4.05K
Shared
0.00
None
267.82K
SPDR SER TR
SOLEShares443.14K
TypeSH
Market value$29.14M
0.79%
Sole
1.50K
Shared
0.00
None
441.65K
ISHARES TR
SOLEShares268.65K
TypeSH
Market value$25.62M
0.69%
Sole
127.00
Shared
0.00
None
268.52K
AMAZON COM INC
SOLEShares120.98K
TypeSH
Market value$23.02M
0.62%
Sole
1.63K
Shared
0.00
None
119.35K
SCHWAB STRATEGIC TR
SOLEShares798.27K
TypeSH
Market value$22.32M
0.60%
Sole
948.00
Shared
0.00
None
797.33K
MICROSOFT CORP
SOLEShares58.92K
TypeSH
Market value$22.12M
0.60%
Sole
926.00
Shared
0.00
None
57.99K
DIMENSIONAL ETF TRUST
SOLEShares405.02K
TypeSH
Market value$21.64M
0.58%
Sole
0.00
Shared
0.00
None
405.02K
VANGUARD INDEX FDS
SOLEShares41.01K
TypeSH
Market value$21.07M
0.57%
Sole
249.00
Shared
0.00
None
40.76K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
INVESCO EXCHANGE TRADED FD TSOLE | FTSE RAFI 1000 | 6.86M | SH | $277.27M 7.49% | 177.00 | 0.00 | 6.86M |
SPDR SER TRSOLE | PRTFLO S&P500 GW | 2.95M | SH | $236.82M 6.40% | 183.00 | 0.00 | 2.95M |
VANGUARD BD INDEX FDSSOLE | TOTAL BND MRKT | 3.10M | SH | $227.69M 6.15% | 1.54K | 0.00 | 3.10M |
FIDELITY MERRIMACK STR TRSOLE | TOTAL BD ETF | 4.75M | SH | $216.94M 5.86% | 4.04K | 0.00 | 4.75M |
DIMENSIONAL ETF TRUSTSOLE | WORLD EX US CORE | 5.74M | SH | $150.50M 4.07% | 136.00 | 0.00 | 5.74M |
SPDR SER TRSOLE | PORTFOLI S&P1500 | 1.48M | SH | $100.91M 2.73% | 4.69K | 0.00 | 1.48M |
SPDR SER TRSOLE | PORTFOLIO S&P400 | 1.90M | SH | $97.18M 2.63% | 598.00 | 0.00 | 1.90M |
INVESCO EXCH TRADED FD TR IISOLE | NASDAQ 100 ETF | 411.70K | SH | $79.47M 2.15% | 13.00 | 0.00 | 411.69K |
SPDR SER TRSOLE | PORTFOLIO LN TSR | 2.60M | SH | $70.97M 1.92% | 1.68K | 0.00 | 2.60M |
JANUS DETROIT STR TRSOLE | HENDRSON AAA CL | 1.16M | SH | $58.98M 1.59% | 5.41K | 0.00 | 1.16M |
SPDR SER TRSOLE | BLOOMBERG 1-3 MO | 584.64K | SH | $53.63M 1.45% | 0.00 | 0.00 | 584.64K |
APPLE INCSOLE | COM | 194.09K | SH | $43.11M 1.17% | 1.31K | 0.00 | 192.78K |
PIMCO ETF TRSOLE | ACTIVE BD ETF | 440.08K | SH | $40.69M 1.10% | 154.00 | 0.00 | 439.93K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 85.87K | SH | $40.27M 1.09% | 609.00 | 0.00 | 85.26K |
ISHARES TRSOLE | 0-3 MNTH TREASRY | 379.38K | SH | $38.19M 1.03% | 0.00 | 0.00 | 379.38K |
SELECT SECTOR SPDR TRSOLE | TECHNOLOGY | 147.53K | SH | $30.46M 0.82% | 324.00 | 0.00 | 147.21K |
FIRST TR EXCHNG TRADED FD VISOLE | FT VEST LADDERED | 1M | SH | $29.82M 0.81% | 0.00 | 0.00 | 1M |
NVIDIA CORPORATIONSOLE | COM | 271.86K | SH | $29.46M 0.80% | 4.05K | 0.00 | 267.82K |
SPDR SER TRSOLE | PORTFOLIO S&P500 | 443.14K | SH | $29.14M 0.79% | 1.50K | 0.00 | 441.65K |
ISHARES TRSOLE | 7-10 YR TRSY BD | 268.65K | SH | $25.62M 0.69% | 127.00 | 0.00 | 268.52K |
AMAZON COM INCSOLE | COM | 120.98K | SH | $23.02M 0.62% | 1.63K | 0.00 | 119.35K |
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 798.27K | SH | $22.32M 0.60% | 948.00 | 0.00 | 797.33K |
MICROSOFT CORPSOLE | COM | 58.92K | SH | $22.12M 0.60% | 926.00 | 0.00 | 57.99K |
DIMENSIONAL ETF TRUSTSOLE | GLOBAL CORE PLUS | 405.02K | SH | $21.64M 0.58% | 0.00 | 0.00 | 405.02K |
VANGUARD INDEX FDSSOLE | S&P 500 ETF SHS | 41.01K | SH | $21.07M 0.57% | 249.00 | 0.00 | 40.76K |
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