RFG ADVISORY, LLC

Filed: 1/21/2025ACC: 0001085146-25-000342

📋 What this filing means

RFG ADVISORY, LLC filed this quarterly 13F‑HR report disclosing 758 equity positions with a total reported market value of $3.54B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

758

Positions

$3.54B

Total AUM (reported)

61.03M

Total Shares

Allocation by class

COM$519.33M14.7%

FTSE RAFI 1000$254.17M7.2%

PRTFLO S&P500 GW$248.72M7.0%

TOTAL BND MRKT$206.01M5.8%

TOTAL BD ETF$192.65M5.4%

PORTFOLI S&P1500$143.85M4.1%

WORLD EX US CORE$95.16M2.7%

Portfolio Concentration

Top 3$708.90M20.1%

4–10$721.87M20.4%

11–25$453.05M12.8%

Rest$1.65B46.7%

Top 3 weight

20.1%

Top 10 weight

40.5%

Voting Authority Distribution

Total shares with voting rights: 61.03M

Sole

Full voting authority

234.35K

% of voting shares0.4%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

60.79M

% of voting shares99.6%

Investment Discretion (by position count)

Sole758

Shared0

Other0

Dominant voting typeNone · 99.6% of voting shares

Institutional Holdings758

Rows:

INVESCO EXCHANGE TRADED FD T

SOLE

FTSE RAFI 1000

Shares6.30M

TypeSH

Market value$254.17M

7.19%

Sole

177.00

Shared

0.00

None

6.30M

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares2.83M

TypeSH

Market value$248.72M

7.04%

Sole

83.00

Shared

0.00

None

2.83M

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares2.86M

TypeSH

Market value$206.01M

5.83%

Sole

7.72K

Shared

0.00

None

2.86M

FIDELITY MERRIMACK STR TR

SOLE

TOTAL BD ETF

Shares4.29M

TypeSH

Market value$192.65M

5.45%

Sole

3.91K

Shared

0.00

None

4.29M

SPDR SER TR

SOLE

PORTFOLI S&P1500

Shares2.01M

TypeSH

Market value$143.85M

4.07%

Sole

4.25K

Shared

0.00

None

2.01M

DIMENSIONAL ETF TRUST

SOLE

WORLD EX US CORE

Shares3.83M

TypeSH

Market value$95.16M

2.69%

Sole

136.00

Shared

0.00

None

3.83M

SPDR SER TR

SOLE

PORTFOLIO S&P400

Shares1.71M

TypeSH

Market value$93.48M

2.64%

Sole

598.00

Shared

0.00

None

1.71M

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares381.65K

TypeSH

Market value$80.32M

2.27%

Sole

22.00

Shared

0.00

None

381.63K

JANUS DETROIT STR TR

SOLE

HENDRSON AAA CL

Shares1.15M

TypeSH

Market value$58.35M

1.65%

Sole

5.16K

Shared

0.00

None

1.15M

SPDR SER TR

SOLE

PORTFOLIO LN TSR

Shares2.22M

TypeSH

Market value$58.06M

1.64%

Sole

44.00

Shared

0.00

None

2.22M

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares92.04K

TypeSH

Market value$47.05M

1.33%

Sole

795.00

Shared

0.00

None

91.25K

APPLE INC

SOLE

COM

Shares170.47K

TypeSH

Market value$42.69M

1.21%

Sole

853.00

Shared

0.00

None

169.62K

SPDR SER TR

SOLE

BLOOMBERG 1-3 MO

Shares413.89K

TypeSH

Market value$37.84M

1.07%

Sole

0.00

Shared

0.00

None

413.89K

PIMCO ETF TR

SOLE

ACTIVE BD ETF

Shares400.89K

TypeSH

Market value$36.25M

1.03%

Sole

176.00

Shared

0.00

None

400.71K

SELECT SECTOR SPDR TR

SOLE

TECHNOLOGY

Shares137.18K

TypeSH

Market value$31.90M

0.90%

Sole

214.00

Shared

0.00

None

136.96K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares53.06K

TypeSH

Market value$31.23M

0.88%

Sole

131.00

Shared

0.00

None

52.92K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares56.27K

TypeSH

Market value$30.32M

0.86%

Sole

249.00

Shared

0.00

None

56.02K

NVIDIA CORPORATION

SOLE

COM

Shares209.04K

TypeSH

Market value$28.07M

0.79%

Sole

3.60K

Shared

0.00

None

205.44K

SPDR SER TR

SOLE

PORTFOLIO S&P500

Shares380.03K

TypeSH

Market value$26.20M

0.74%

Sole

1.05K

Shared

0.00

None

378.98K

ISHARES TR

SOLE

7-10 YR TRSY BD

Shares268.71K

TypeSH

Market value$24.84M

0.70%

Sole

127.00

Shared

0.00

None

268.58K

MICROSOFT CORP

SOLE

COM

Shares57.07K

TypeSH

Market value$24.06M

0.68%

Sole

887.00

Shared

0.00

None

56.18K

AMAZON COM INC

SOLE

COM

Shares108.98K

TypeSH

Market value$23.91M

0.68%

Sole

1.63K

Shared

0.00

None

107.35K

FIRST TR EXCHNG TRADED FD VI

SOLE

FT VEST LADDERED

Shares775.22K

TypeSH

Market value$23.62M

0.67%

Sole

0.00

Shared

0.00

None

775.22K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares78.23K

TypeSH

Market value$22.67M

0.64%

Sole

391.00

Shared

0.00

None

77.84K

DIMENSIONAL ETF TRUST

SOLE

SHORT DURATION F

Shares477.76K

TypeSH

Market value$22.40M

0.63%

Sole

1.05K

Shared

0.00

None

476.71K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
INVESCO EXCHANGE TRADED FD TSOLE	FTSE RAFI 1000	6.30M	SH	$254.17M 7.19%	177.00	6.30M
SPDR SER TRSOLE	PRTFLO S&P500 GW	2.83M	SH	$248.72M 7.04%	83.00	2.83M
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	2.86M	SH	$206.01M 5.83%	7.72K	2.86M
FIDELITY MERRIMACK STR TRSOLE	TOTAL BD ETF	4.29M	SH	$192.65M 5.45%	3.91K	4.29M
SPDR SER TRSOLE	PORTFOLI S&P1500	2.01M	SH	$143.85M 4.07%	4.25K	2.01M
DIMENSIONAL ETF TRUSTSOLE	WORLD EX US CORE	3.83M	SH	$95.16M 2.69%	136.00	3.83M
SPDR SER TRSOLE	PORTFOLIO S&P400	1.71M	SH	$93.48M 2.64%	598.00	1.71M
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	381.65K	SH	$80.32M 2.27%	22.00	381.63K
JANUS DETROIT STR TRSOLE	HENDRSON AAA CL	1.15M	SH	$58.35M 1.65%	5.16K	1.15M
SPDR SER TRSOLE	PORTFOLIO LN TSR	2.22M	SH	$58.06M 1.64%	44.00	2.22M
INVESCO QQQ TRSOLE	UNIT SER 1	92.04K	SH	$47.05M 1.33%	795.00	91.25K
APPLE INCSOLE	COM	170.47K	SH	$42.69M 1.21%	853.00	169.62K
SPDR SER TRSOLE	BLOOMBERG 1-3 MO	413.89K	SH	$37.84M 1.07%	0.00	413.89K
PIMCO ETF TRSOLE	ACTIVE BD ETF	400.89K	SH	$36.25M 1.03%	176.00	400.71K
SELECT SECTOR SPDR TRSOLE	TECHNOLOGY	137.18K	SH	$31.90M 0.90%	214.00	136.96K
ISHARES TRSOLE	CORE S&P500 ETF	53.06K	SH	$31.23M 0.88%	131.00	52.92K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	56.27K	SH	$30.32M 0.86%	249.00	56.02K
NVIDIA CORPORATIONSOLE	COM	209.04K	SH	$28.07M 0.79%	3.60K	205.44K
SPDR SER TRSOLE	PORTFOLIO S&P500	380.03K	SH	$26.20M 0.74%	1.05K	378.98K
ISHARES TRSOLE	7-10 YR TRSY BD	268.71K	SH	$24.84M 0.70%	127.00	268.58K
MICROSOFT CORPSOLE	COM	57.07K	SH	$24.06M 0.68%	887.00	56.18K
AMAZON COM INCSOLE	COM	108.98K	SH	$23.91M 0.68%	1.63K	107.35K
FIRST TR EXCHNG TRADED FD VISOLE	FT VEST LADDERED	775.22K	SH	$23.62M 0.67%	0.00	775.22K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	78.23K	SH	$22.67M 0.64%	391.00	77.84K
DIMENSIONAL ETF TRUSTSOLE	SHORT DURATION F	477.76K	SH	$22.40M 0.63%	1.05K	476.71K

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