RFG ADVISORY, LLC

Filed: 10/17/2024ACC: 0001085146-24-004971

📋 What this filing means

RFG ADVISORY, LLC filed this quarterly 13F‑HR report disclosing 732 equity positions with a total reported market value of $3.28B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

732

Positions

$3.28B

Total AUM (reported)

56.24M

Total Shares

Allocation by class

COM$496.01M15.1%

FTSE RAFI 1000$242.97M7.4%

PRTFLO S&P500 GW$226.26M6.9%

TOTAL BND MRKT$203.57M6.2%

TOTAL BD ETF$188.96M5.8%

PORTFOLI S&P1500$133.56M4.1%

WORLD EX US CORE$96.53M2.9%

Portfolio Concentration

Top 3$672.80M20.5%

4–10$684.36M20.8%

11–25$381.71M11.6%

Rest$1.54B47.0%

Top 3 weight

20.5%

Top 10 weight

41.3%

Voting Authority Distribution

Total shares with voting rights: 56.24M

Sole

Full voting authority

145.30K

% of voting shares0.3%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

56.09M

% of voting shares99.7%

Investment Discretion (by position count)

Sole732

Shared0

Other0

Dominant voting typeNone · 99.7% of voting shares

Institutional Holdings732

Rows:

INVESCO EXCHANGE TRADED FD T

SOLE

FTSE RAFI 1000

Shares5.98M

TypeSH

Market value$242.97M

7.40%

Sole

177.00

Shared

0.00

None

5.98M

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares2.73M

TypeSH

Market value$226.26M

6.89%

Sole

91.00

Shared

0.00

None

2.73M

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares2.71M

TypeSH

Market value$203.57M

6.20%

Sole

2.79K

Shared

0.00

None

2.71M

FIDELITY MERRIMACK STR TR

SOLE

TOTAL BD ETF

Shares4.04M

TypeSH

Market value$188.96M

5.76%

Sole

3.28K

Shared

0.00

None

4.04M

SPDR SER TR

SOLE

PORTFOLI S&P1500

Shares1.91M

TypeSH

Market value$133.56M

4.07%

Sole

88.00

Shared

0.00

None

1.91M

DIMENSIONAL ETF TRUST

SOLE

WORLD EX US CORE

Shares3.57M

TypeSH

Market value$96.53M

2.94%

Sole

136.00

Shared

0.00

None

3.57M

SPDR SER TR

SOLE

PORTFOLIO S&P400

Shares1.64M

TypeSH

Market value$89.68M

2.73%

Sole

46.00

Shared

0.00

None

1.64M

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares353.19K

TypeSH

Market value$70.94M

2.16%

Sole

13.00

Shared

0.00

None

353.18K

JANUS DETROIT STR TR

SOLE

HENDRSON AAA CL

Shares1.06M

TypeSH

Market value$54.00M

1.64%

Sole

4.19K

Shared

0.00

None

1.06M

SPDR SER TR

SOLE

PORTFOLIO LN TSR

Shares1.74M

TypeSH

Market value$50.70M

1.54%

Sole

44.00

Shared

0.00

None

1.74M

APPLE INC

SOLE

COM

Shares165.38K

TypeSH

Market value$38.53M

1.17%

Sole

279.00

Shared

0.00

None

165.10K

PIMCO ETF TR

SOLE

ACTIVE BD ETF

Shares390.80K

TypeSH

Market value$36.97M

1.13%

Sole

65.00

Shared

0.00

None

390.74K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares55.09K

TypeSH

Market value$31.78M

0.97%

Sole

0.00

Shared

0.00

None

55.09K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares55.72K

TypeSH

Market value$29.40M

0.90%

Sole

26.00

Shared

0.00

None

55.69K

SELECT SECTOR SPDR TR

SOLE

TECHNOLOGY

Shares119.63K

TypeSH

Market value$27.01M

0.82%

Sole

11.00

Shared

0.00

None

119.62K

SPDR SER TR

SOLE

PORTFOLIO S&P500

Shares360.32K

TypeSH

Market value$24.33M

0.74%

Sole

265.00

Shared

0.00

None

360.05K

SPDR SER TR

SOLE

BLOOMBERG 1-3 MO

Shares254.59K

TypeSH

Market value$23.37M

0.71%

Sole

0.00

Shared

0.00

None

254.59K

NVIDIA CORPORATION

SOLE

COM

Shares184.96K

TypeSH

Market value$22.46M

0.68%

Sole

1.82K

Shared

0.00

None

183.15K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares79.30K

TypeSH

Market value$22.46M

0.68%

Sole

0.00

Shared

0.00

None

79.30K

ISHARES TR

SOLE

CORE TOTAL USD

Shares466.35K

TypeSH

Market value$21.97M

0.67%

Sole

0.00

Shared

0.00

None

466.35K

MICROSOFT CORP

SOLE

COM

Shares50.64K

TypeSH

Market value$21.79M

0.66%

Sole

593.00

Shared

0.00

None

50.05K

DIMENSIONAL ETF TRUST

SOLE

SHORT DURATION F

Shares451.12K

TypeSH

Market value$21.54M

0.66%

Sole

1.05K

Shared

0.00

None

450.07K

ISHARES TR

SOLE

0-3 MNTH TREASRY

Shares204.27K

TypeSH

Market value$20.57M

0.63%

Sole

0.00

Shared

0.00

None

204.27K

SCHWAB STRATEGIC TR

SOLE

US DIVIDEND EQ

Shares242.34K

TypeSH

Market value$20.48M

0.62%

Sole

544.00

Shared

0.00

None

241.80K

FIRST TR EXCHNG TRADED FD VI

SOLE

FT VEST LADDERED

Shares637.19K

TypeSH

Market value$19.05M

0.58%

Sole

0.00

Shared

0.00

None

637.19K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
INVESCO EXCHANGE TRADED FD TSOLE	FTSE RAFI 1000	5.98M	SH	$242.97M 7.40%	177.00	5.98M
SPDR SER TRSOLE	PRTFLO S&P500 GW	2.73M	SH	$226.26M 6.89%	91.00	2.73M
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	2.71M	SH	$203.57M 6.20%	2.79K	2.71M
FIDELITY MERRIMACK STR TRSOLE	TOTAL BD ETF	4.04M	SH	$188.96M 5.76%	3.28K	4.04M
SPDR SER TRSOLE	PORTFOLI S&P1500	1.91M	SH	$133.56M 4.07%	88.00	1.91M
DIMENSIONAL ETF TRUSTSOLE	WORLD EX US CORE	3.57M	SH	$96.53M 2.94%	136.00	3.57M
SPDR SER TRSOLE	PORTFOLIO S&P400	1.64M	SH	$89.68M 2.73%	46.00	1.64M
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	353.19K	SH	$70.94M 2.16%	13.00	353.18K
JANUS DETROIT STR TRSOLE	HENDRSON AAA CL	1.06M	SH	$54.00M 1.64%	4.19K	1.06M
SPDR SER TRSOLE	PORTFOLIO LN TSR	1.74M	SH	$50.70M 1.54%	44.00	1.74M
APPLE INCSOLE	COM	165.38K	SH	$38.53M 1.17%	279.00	165.10K
PIMCO ETF TRSOLE	ACTIVE BD ETF	390.80K	SH	$36.97M 1.13%	65.00	390.74K
ISHARES TRSOLE	CORE S&P500 ETF	55.09K	SH	$31.78M 0.97%	0.00	55.09K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	55.72K	SH	$29.40M 0.90%	26.00	55.69K
SELECT SECTOR SPDR TRSOLE	TECHNOLOGY	119.63K	SH	$27.01M 0.82%	11.00	119.62K
SPDR SER TRSOLE	PORTFOLIO S&P500	360.32K	SH	$24.33M 0.74%	265.00	360.05K
SPDR SER TRSOLE	BLOOMBERG 1-3 MO	254.59K	SH	$23.37M 0.71%	0.00	254.59K
NVIDIA CORPORATIONSOLE	COM	184.96K	SH	$22.46M 0.68%	1.82K	183.15K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	79.30K	SH	$22.46M 0.68%	0.00	79.30K
ISHARES TRSOLE	CORE TOTAL USD	466.35K	SH	$21.97M 0.67%	0.00	466.35K
MICROSOFT CORPSOLE	COM	50.64K	SH	$21.79M 0.66%	593.00	50.05K
DIMENSIONAL ETF TRUSTSOLE	SHORT DURATION F	451.12K	SH	$21.54M 0.66%	1.05K	450.07K
ISHARES TRSOLE	0-3 MNTH TREASRY	204.27K	SH	$20.57M 0.63%	0.00	204.27K
SCHWAB STRATEGIC TRSOLE	US DIVIDEND EQ	242.34K	SH	$20.48M 0.62%	544.00	241.80K
FIRST TR EXCHNG TRADED FD VISOLE	FT VEST LADDERED	637.19K	SH	$19.05M 0.58%	0.00	637.19K

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