RFG ADVISORY, LLC

Filed: 7/15/2024ACC: 0001085146-24-002955

📋 What this filing means

RFG ADVISORY, LLC filed this quarterly 13F‑HR report disclosing 699 equity positions with a total reported market value of $3.07B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

699

Positions

$3.07B

Total AUM (reported)

54.56M

Total Shares

Allocation by class

COM$446.98M14.6%

PRTFLO S&P500 GW$212.68M6.9%

FTSE RAFI 1000$211.55M6.9%

TOTAL BND MRKT$184.79M6.0%

TOTAL BD ETF$165.77M5.4%

WORLD EX US CORE$118.80M3.9%

PORTFOLI S&P1500$84.65M2.8%

Portfolio Concentration

Top 3$609.02M19.8%

4–10$609.73M19.9%

11–25$416.18M13.6%

Rest$1.43B46.7%

Top 3 weight

19.8%

Top 10 weight

39.7%

Voting Authority Distribution

Total shares with voting rights: 54.56M

Sole

Full voting authority

113.74K

% of voting shares0.2%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

54.45M

% of voting shares99.8%

Investment Discretion (by position count)

Sole699

Shared0

Other0

Dominant voting typeNone · 99.8% of voting shares

Institutional Holdings699

Rows:

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares2.65M

TypeSH

Market value$212.68M

6.93%

Sole

91.00

Shared

0.00

None

2.65M

INVESCO EXCHANGE TRADED FD T

SOLE

FTSE RAFI 1000

Shares5.57M

TypeSH

Market value$211.55M

6.89%

Sole

177.00

Shared

0.00

None

5.57M

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares2.56M

TypeSH

Market value$184.79M

6.02%

Sole

231.00

Shared

0.00

None

2.56M

FIDELITY MERRIMACK STR TR

SOLE

TOTAL BD ETF

Shares3.69M

TypeSH

Market value$165.77M

5.40%

Sole

181.00

Shared

0.00

None

3.69M

DIMENSIONAL ETF TRUST

SOLE

WORLD EX US CORE

Shares4.67M

TypeSH

Market value$118.80M

3.87%

Sole

136.00

Shared

0.00

None

4.67M

SPDR SER TR

SOLE

PORTFOLI S&P1500

Shares1.28M

TypeSH

Market value$84.65M

2.76%

Sole

88.00

Shared

0.00

None

1.28M

SPDR SER TR

SOLE

PORTFOLIO S&P400

Shares1.52M

TypeSH

Market value$77.89M

2.54%

Sole

46.00

Shared

0.00

None

1.52M

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares307.06K

TypeSH

Market value$60.52M

1.97%

Sole

13.00

Shared

0.00

None

307.05K

SPDR SER TR

SOLE

PORTFOLIO LN TSR

Shares1.92M

TypeSH

Market value$52.36M

1.71%

Sole

44.00

Shared

0.00

None

1.92M

JANUS DETROIT STR TR

SOLE

HENDRSON AAA CL

Shares977.64K

TypeSH

Market value$49.74M

1.62%

Sole

4.69K

Shared

0.00

None

972.95K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares94.47K

TypeSH

Market value$45.26M

1.47%

Sole

208.00

Shared

0.00

None

94.26K

SPDR SER TR

SOLE

PORTFOLIO S&P500

Shares587.57K

TypeSH

Market value$37.60M

1.23%

Sole

100.00

Shared

0.00

None

587.47K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares66.86K

TypeSH

Market value$36.59M

1.19%

Sole

0.00

Shared

0.00

None

66.86K

APPLE INC

SOLE

COM

Shares170.15K

TypeSH

Market value$35.84M

1.17%

Sole

193.00

Shared

0.00

None

169.96K

PIMCO ETF TR

SOLE

ACTIVE BD ETF

Shares357.01K

TypeSH

Market value$32.52M

1.06%

Sole

444.00

Shared

0.00

None

356.57K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares57.57K

TypeSH

Market value$28.79M

0.94%

Sole

26.00

Shared

0.00

None

57.54K

SPDR SER TR

SOLE

BLOOMBERG 1-3 MO

Shares289.50K

TypeSH

Market value$26.57M

0.87%

Sole

0.00

Shared

0.00

None

289.50K

SELECT SECTOR SPDR TR

SOLE

TECHNOLOGY

Shares106.71K

TypeSH

Market value$24.14M

0.79%

Sole

0.00

Shared

0.00

None

106.71K

MICROSOFT CORP

SOLE

COM

Shares49.81K

TypeSH

Market value$22.26M

0.73%

Sole

546.00

Shared

0.00

None

49.27K

FIRST TR EXCHNG TRADED FD VI

SOLE

FT VEST LADDERED

Shares762.38K

TypeSH

Market value$22.05M

0.72%

Sole

0.00

Shared

0.00

None

762.38K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares81.39K

TypeSH

Market value$21.77M

0.71%

Sole

0.00

Shared

0.00

None

81.39K

ISHARES TR

SOLE

0-3 MNTH TREASRY

Shares213.50K

TypeSH

Market value$21.50M

0.70%

Sole

0.00

Shared

0.00

None

213.50K

AMAZON COM INC

SOLE

COM

Shares108.20K

TypeSH

Market value$20.91M

0.68%

Sole

982.00

Shared

0.00

None

107.22K

DIMENSIONAL ETF TRUST

SOLE

SHORT DURATION F

Shares439.53K

TypeSH

Market value$20.66M

0.67%

Sole

1.05K

Shared

0.00

None

438.49K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares122.87K

TypeSH

Market value$19.71M

0.64%

Sole

32.00

Shared

0.00

None

122.84K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
SPDR SER TRSOLE	PRTFLO S&P500 GW	2.65M	SH	$212.68M 6.93%	91.00	2.65M
INVESCO EXCHANGE TRADED FD TSOLE	FTSE RAFI 1000	5.57M	SH	$211.55M 6.89%	177.00	5.57M
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	2.56M	SH	$184.79M 6.02%	231.00	2.56M
FIDELITY MERRIMACK STR TRSOLE	TOTAL BD ETF	3.69M	SH	$165.77M 5.40%	181.00	3.69M
DIMENSIONAL ETF TRUSTSOLE	WORLD EX US CORE	4.67M	SH	$118.80M 3.87%	136.00	4.67M
SPDR SER TRSOLE	PORTFOLI S&P1500	1.28M	SH	$84.65M 2.76%	88.00	1.28M
SPDR SER TRSOLE	PORTFOLIO S&P400	1.52M	SH	$77.89M 2.54%	46.00	1.52M
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	307.06K	SH	$60.52M 1.97%	13.00	307.05K
SPDR SER TRSOLE	PORTFOLIO LN TSR	1.92M	SH	$52.36M 1.71%	44.00	1.92M
JANUS DETROIT STR TRSOLE	HENDRSON AAA CL	977.64K	SH	$49.74M 1.62%	4.69K	972.95K
INVESCO QQQ TRSOLE	UNIT SER 1	94.47K	SH	$45.26M 1.47%	208.00	94.26K
SPDR SER TRSOLE	PORTFOLIO S&P500	587.57K	SH	$37.60M 1.23%	100.00	587.47K
ISHARES TRSOLE	CORE S&P500 ETF	66.86K	SH	$36.59M 1.19%	0.00	66.86K
APPLE INCSOLE	COM	170.15K	SH	$35.84M 1.17%	193.00	169.96K
PIMCO ETF TRSOLE	ACTIVE BD ETF	357.01K	SH	$32.52M 1.06%	444.00	356.57K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	57.57K	SH	$28.79M 0.94%	26.00	57.54K
SPDR SER TRSOLE	BLOOMBERG 1-3 MO	289.50K	SH	$26.57M 0.87%	0.00	289.50K
SELECT SECTOR SPDR TRSOLE	TECHNOLOGY	106.71K	SH	$24.14M 0.79%	0.00	106.71K
MICROSOFT CORPSOLE	COM	49.81K	SH	$22.26M 0.73%	546.00	49.27K
FIRST TR EXCHNG TRADED FD VISOLE	FT VEST LADDERED	762.38K	SH	$22.05M 0.72%	0.00	762.38K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	81.39K	SH	$21.77M 0.71%	0.00	81.39K
ISHARES TRSOLE	0-3 MNTH TREASRY	213.50K	SH	$21.50M 0.70%	0.00	213.50K
AMAZON COM INCSOLE	COM	108.20K	SH	$20.91M 0.68%	982.00	107.22K
DIMENSIONAL ETF TRUSTSOLE	SHORT DURATION F	439.53K	SH	$20.66M 0.67%	1.05K	438.49K
VANGUARD INDEX FDSSOLE	VALUE ETF	122.87K	SH	$19.71M 0.64%	32.00	122.84K

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