RFG ADVISORY, LLC

Filed: 1/25/2024ACC: 0001085146-24-000491

📋 What this filing means

RFG ADVISORY, LLC filed this quarterly 13F‑HR report disclosing 645 equity positions with a total reported market value of $2.57B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

645

Positions

$2.57B

Total AUM (reported)

48.75M

Total Shares

Allocation by class

COM$382.12M14.9%

FTSE RAFI 1000$183.95M7.2%

PRTFLO S&P500 GW$170.73M6.7%

TOTAL BND MRKT$145.10M5.7%

TOTAL BD ETF$114.40M4.5%

WORLD EX US CORE$103.85M4.0%

PORTFOLI S&P1500$71.18M2.8%

Portfolio Concentration

Top 3$499.78M19.5%

4–10$495.37M19.3%

11–25$362.97M14.1%

Rest$1.21B47.1%

Top 3 weight

19.5%

Top 10 weight

38.8%

Voting Authority Distribution

Total shares with voting rights: 48.75M

Sole

Full voting authority

81.97K

% of voting shares0.2%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

48.66M

% of voting shares99.8%

Investment Discretion (by position count)

Sole645

Shared0

Other0

Dominant voting typeNone · 99.8% of voting shares

Institutional Holdings645

Rows:

INVESCO EXCHANGE TRADED FD T

SOLE

FTSE RAFI 1000

Shares5.23M

TypeSH

Market value$183.95M

7.17%

Sole

0.00

Shared

0.00

None

5.23M

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares2.62M

TypeSH

Market value$170.73M

6.66%

Sole

0.00

Shared

0.00

None

2.62M

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares1.97M

TypeSH

Market value$145.10M

5.66%

Sole

3.00

Shared

0.00

None

1.97M

FIDELITY MERRIMACK STR TR

SOLE

TOTAL BD ETF

Shares2.48M

TypeSH

Market value$114.40M

4.46%

Sole

107.00

Shared

0.00

None

2.48M

DIMENSIONAL ETF TRUST

SOLE

WORLD EX US CORE

Shares4.25M

TypeSH

Market value$103.85M

4.05%

Sole

0.00

Shared

0.00

None

4.25M

SPDR SER TR

SOLE

PORTFOLI S&P1500

Shares1.22M

TypeSH

Market value$71.18M

2.77%

Sole

50.00

Shared

0.00

None

1.22M

SPDR SER TR

SOLE

PORTFOLIO S&P400

Shares1.45M

TypeSH

Market value$70.49M

2.75%

Sole

127.00

Shared

0.00

None

1.45M

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares290.24K

TypeSH

Market value$48.92M

1.91%

Sole

0.00

Shared

0.00

None

290.24K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares109.63K

TypeSH

Market value$44.89M

1.75%

Sole

47.00

Shared

0.00

None

109.58K

SPDR SER TR

SOLE

PORTFOLIO INTRMD

Shares1.27M

TypeSH

Market value$41.64M

1.62%

Sole

0.00

Shared

0.00

None

1.27M

ISHARES TR

SOLE

CORE S&P500 ETF

Shares80.57K

TypeSH

Market value$38.48M

1.50%

Sole

0.00

Shared

0.00

None

80.57K

JANUS DETROIT STR TR

SOLE

HENDRSON AAA CL

Shares731.76K

TypeSH

Market value$36.81M

1.43%

Sole

4.67K

Shared

0.00

None

727.09K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares81.59K

TypeSH

Market value$35.64M

1.39%

Sole

0.00

Shared

0.00

None

81.59K

APPLE INC

SOLE

COM

Shares171.44K

TypeSH

Market value$33.01M

1.29%

Sole

3.00

Shared

0.00

None

171.43K

SPDR SER TR

SOLE

PORTFOLIO LN TSR

Shares988.15K

TypeSH

Market value$28.68M

1.12%

Sole

0.00

Shared

0.00

None

988.15K

SCHWAB STRATEGIC TR

SOLE

US DIVIDEND EQ

Shares339.73K

TypeSH

Market value$25.86M

1.01%

Sole

117.00

Shared

0.00

None

339.61K

PIMCO ETF TR

SOLE

ACTIVE BD ETF

Shares221.81K

TypeSH

Market value$20.51M

0.80%

Sole

400.00

Shared

0.00

None

221.41K

MICROSOFT CORP

SOLE

COM

Shares52.01K

TypeSH

Market value$19.56M

0.76%

Sole

111.00

Shared

0.00

None

51.90K

SPDR SER TR

SOLE

PORTFOLIO AGRGTE

Shares755.69K

TypeSH

Market value$19.38M

0.76%

Sole

0.00

Shared

0.00

None

755.69K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares81.24K

TypeSH

Market value$19.27M

0.75%

Sole

0.00

Shared

0.00

None

81.24K

DIMENSIONAL ETF TRUST

SOLE

SHORT DURATION F

Shares393.04K

TypeSH

Market value$18.48M

0.72%

Sole

1.05K

Shared

0.00

None

391.99K

FIRST TR EXCHNG TRADED FD VI

SOLE

CBOE VEST US EQ

Shares639.78K

TypeSH

Market value$17.00M

0.66%

Sole

0.00

Shared

0.00

None

639.78K

SPDR SER TR

SOLE

BLOOMBERG 1-3 MO

Shares185.57K

TypeSH

Market value$16.96M

0.66%

Sole

0.00

Shared

0.00

None

185.57K

SELECT SECTOR SPDR TR

SOLE

TECHNOLOGY

Shares86.93K

TypeSH

Market value$16.73M

0.65%

Sole

0.00

Shared

0.00

None

86.93K

SPDR SER TR

SOLE

PORTFOLIO S&P500

Shares297.22K

TypeSH

Market value$16.61M

0.65%

Sole

0.00

Shared

0.00

None

297.22K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
INVESCO EXCHANGE TRADED FD TSOLE	FTSE RAFI 1000	5.23M	SH	$183.95M 7.17%	0.00	5.23M
SPDR SER TRSOLE	PRTFLO S&P500 GW	2.62M	SH	$170.73M 6.66%	0.00	2.62M
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	1.97M	SH	$145.10M 5.66%	3.00	1.97M
FIDELITY MERRIMACK STR TRSOLE	TOTAL BD ETF	2.48M	SH	$114.40M 4.46%	107.00	2.48M
DIMENSIONAL ETF TRUSTSOLE	WORLD EX US CORE	4.25M	SH	$103.85M 4.05%	0.00	4.25M
SPDR SER TRSOLE	PORTFOLI S&P1500	1.22M	SH	$71.18M 2.77%	50.00	1.22M
SPDR SER TRSOLE	PORTFOLIO S&P400	1.45M	SH	$70.49M 2.75%	127.00	1.45M
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	290.24K	SH	$48.92M 1.91%	0.00	290.24K
INVESCO QQQ TRSOLE	UNIT SER 1	109.63K	SH	$44.89M 1.75%	47.00	109.58K
SPDR SER TRSOLE	PORTFOLIO INTRMD	1.27M	SH	$41.64M 1.62%	0.00	1.27M
ISHARES TRSOLE	CORE S&P500 ETF	80.57K	SH	$38.48M 1.50%	0.00	80.57K
JANUS DETROIT STR TRSOLE	HENDRSON AAA CL	731.76K	SH	$36.81M 1.43%	4.67K	727.09K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	81.59K	SH	$35.64M 1.39%	0.00	81.59K
APPLE INCSOLE	COM	171.44K	SH	$33.01M 1.29%	3.00	171.43K
SPDR SER TRSOLE	PORTFOLIO LN TSR	988.15K	SH	$28.68M 1.12%	0.00	988.15K
SCHWAB STRATEGIC TRSOLE	US DIVIDEND EQ	339.73K	SH	$25.86M 1.01%	117.00	339.61K
PIMCO ETF TRSOLE	ACTIVE BD ETF	221.81K	SH	$20.51M 0.80%	400.00	221.41K
MICROSOFT CORPSOLE	COM	52.01K	SH	$19.56M 0.76%	111.00	51.90K
SPDR SER TRSOLE	PORTFOLIO AGRGTE	755.69K	SH	$19.38M 0.76%	0.00	755.69K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	81.24K	SH	$19.27M 0.75%	0.00	81.24K
DIMENSIONAL ETF TRUSTSOLE	SHORT DURATION F	393.04K	SH	$18.48M 0.72%	1.05K	391.99K
FIRST TR EXCHNG TRADED FD VISOLE	CBOE VEST US EQ	639.78K	SH	$17.00M 0.66%	0.00	639.78K
SPDR SER TRSOLE	BLOOMBERG 1-3 MO	185.57K	SH	$16.96M 0.66%	0.00	185.57K
SELECT SECTOR SPDR TRSOLE	TECHNOLOGY	86.93K	SH	$16.73M 0.65%	0.00	86.93K
SPDR SER TRSOLE	PORTFOLIO S&P500	297.22K	SH	$16.61M 0.65%	0.00	297.22K

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