RFG ADVISORY, LLC

Filed: 10/16/2023ACC: 0001085146-23-003760

📋 What this filing means

RFG ADVISORY, LLC filed this quarterly 13F‑HR report disclosing 622 equity positions with a total reported market value of $2.24B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

622

Positions

$2.24B

Total AUM (reported)

47.86M

Total Shares

Allocation by class

COM$339.40M15.2%

FTSE RAFI 1000$161.88M7.2%

PRTFLO S&P500 GW$158.45M7.1%

TOTAL BND MRKT$141.35M6.3%

TOTAL BD ETF$134.19M6.0%

WORLD EX US CORE$95.41M4.3%

PORTFOLI S&P1500$62.37M2.8%

Portfolio Concentration

Top 3$461.68M20.6%

4–10$460.37M20.6%

11–25$307.95M13.8%

Rest$1.01B45.0%

Top 3 weight

20.6%

Top 10 weight

41.2%

Voting Authority Distribution

Total shares with voting rights: 47.86M

Sole

Full voting authority

97.95K

% of voting shares0.2%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

47.76M

% of voting shares99.8%

Investment Discretion (by position count)

Sole622

Shared0

Other0

Dominant voting typeNone · 99.8% of voting shares

Institutional Holdings622

Rows:

INVESCO EXCHANGE TRADED FD T

SOLE

FTSE RAFI 1000

Shares5.09M

TypeSH

Market value$161.88M

7.24%

Sole

0.00

Shared

0.00

None

5.09M

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares2.67M

TypeSH

Market value$158.45M

7.08%

Sole

200.00

Shared

0.00

None

2.67M

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares2.03M

TypeSH

Market value$141.35M

6.32%

Sole

4.00

Shared

0.00

None

2.03M

FIDELITY MERRIMACK STR TR

SOLE

TOTAL BD ETF

Shares3.08M

TypeSH

Market value$134.19M

6.00%

Sole

104.00

Shared

0.00

None

3.08M

DIMENSIONAL ETF TRUST

SOLE

WORLD EX US CORE

Shares4.24M

TypeSH

Market value$95.41M

4.27%

Sole

0.00

Shared

0.00

None

4.24M

SPDR SER TR

SOLE

PORTFOLI S&P1500

Shares1.19M

TypeSH

Market value$62.37M

2.79%

Sole

50.00

Shared

0.00

None

1.19M

SPDR SER TR

SOLE

PORTFOLIO S&P400

Shares1.34M

TypeSH

Market value$58.82M

2.63%

Sole

0.00

Shared

0.00

None

1.34M

INVESCO EXCH TRADED FD TR II

SOLE

NASDAQ 100 ETF

Shares281.30K

TypeSH

Market value$41.47M

1.85%

Sole

0.00

Shared

0.00

None

281.30K

JANUS DETROIT STR TR

SOLE

HENDRSON AAA CL

Shares689.68K

TypeSH

Market value$34.71M

1.55%

Sole

980.00

Shared

0.00

None

688.71K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares77.79K

TypeSH

Market value$33.40M

1.49%

Sole

0.00

Shared

0.00

None

77.79K

SPDR SER TR

SOLE

PORTFOLIO LN TSR

Shares1.25M

TypeSH

Market value$32.59M

1.46%

Sole

0.00

Shared

0.00

None

1.25M

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares80.68K

TypeSH

Market value$31.68M

1.42%

Sole

0.00

Shared

0.00

None

80.68K

APPLE INC

SOLE

COM

Shares172.82K

TypeSH

Market value$29.59M

1.32%

Sole

41.00

Shared

0.00

None

172.78K

PIMCO ETF TR

SOLE

ACTIVE BD ETF

Shares290.80K

TypeSH

Market value$25.56M

1.14%

Sole

400.00

Shared

0.00

None

290.40K

SCHWAB STRATEGIC TR

SOLE

US DIVIDEND EQ

Shares331.49K

TypeSH

Market value$23.46M

1.05%

Sole

22.00

Shared

0.00

None

331.47K

DIMENSIONAL ETF TRUST

SOLE

SHORT DURATION F

Shares454.14K

TypeSH

Market value$21.06M

0.94%

Sole

0.00

Shared

0.00

None

454.14K

SPDR SER TR

SOLE

BLOOMBERG 1-3 MO

Shares210.62K

TypeSH

Market value$19.34M

0.86%

Sole

0.00

Shared

0.00

None

210.62K

DIMENSIONAL ETF TRUST

SOLE

US CORE EQUITY 2

Shares700.48K

TypeSH

Market value$18.35M

0.82%

Sole

0.00

Shared

0.00

None

700.48K

FIRST TR EXCHNG TRADED FD VI

SOLE

CBOE VEST US EQ

Shares720.62K

TypeSH

Market value$17.65M

0.79%

Sole

0.00

Shared

0.00

None

720.62K

MICROSOFT CORP

SOLE

COM

Shares51.24K

TypeSH

Market value$16.18M

0.72%

Sole

133.00

Shared

0.00

None

51.11K

ISHARES TR

SOLE

CORE TOTAL USD

Shares349.94K

TypeSH

Market value$15.30M

0.68%

Sole

0.00

Shared

0.00

None

349.94K

SPDR SER TR

SOLE

PORTFOLIO S&P500

Shares296.93K

TypeSH

Market value$14.92M

0.67%

Sole

0.00

Shared

0.00

None

296.93K

EATON VANCE TAX-MANAGED DIVE

SOLE

COM

Shares1.27M

TypeSH

Market value$14.64M

0.65%

Sole

0.00

Shared

0.00

None

1.27M

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares104.92K

TypeSH

Market value$14.47M

0.65%

Sole

25.00

Shared

0.00

None

104.89K

ISHARES TR

SOLE

EAFE VALUE ETF

Shares268.88K

TypeSH

Market value$13.16M

0.59%

Sole

0.00

Shared

0.00

None

268.88K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
INVESCO EXCHANGE TRADED FD TSOLE	FTSE RAFI 1000	5.09M	SH	$161.88M 7.24%	0.00	5.09M
SPDR SER TRSOLE	PRTFLO S&P500 GW	2.67M	SH	$158.45M 7.08%	200.00	2.67M
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	2.03M	SH	$141.35M 6.32%	4.00	2.03M
FIDELITY MERRIMACK STR TRSOLE	TOTAL BD ETF	3.08M	SH	$134.19M 6.00%	104.00	3.08M
DIMENSIONAL ETF TRUSTSOLE	WORLD EX US CORE	4.24M	SH	$95.41M 4.27%	0.00	4.24M
SPDR SER TRSOLE	PORTFOLI S&P1500	1.19M	SH	$62.37M 2.79%	50.00	1.19M
SPDR SER TRSOLE	PORTFOLIO S&P400	1.34M	SH	$58.82M 2.63%	0.00	1.34M
INVESCO EXCH TRADED FD TR IISOLE	NASDAQ 100 ETF	281.30K	SH	$41.47M 1.85%	0.00	281.30K
JANUS DETROIT STR TRSOLE	HENDRSON AAA CL	689.68K	SH	$34.71M 1.55%	980.00	688.71K
ISHARES TRSOLE	CORE S&P500 ETF	77.79K	SH	$33.40M 1.49%	0.00	77.79K
SPDR SER TRSOLE	PORTFOLIO LN TSR	1.25M	SH	$32.59M 1.46%	0.00	1.25M
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	80.68K	SH	$31.68M 1.42%	0.00	80.68K
APPLE INCSOLE	COM	172.82K	SH	$29.59M 1.32%	41.00	172.78K
PIMCO ETF TRSOLE	ACTIVE BD ETF	290.80K	SH	$25.56M 1.14%	400.00	290.40K
SCHWAB STRATEGIC TRSOLE	US DIVIDEND EQ	331.49K	SH	$23.46M 1.05%	22.00	331.47K
DIMENSIONAL ETF TRUSTSOLE	SHORT DURATION F	454.14K	SH	$21.06M 0.94%	0.00	454.14K
SPDR SER TRSOLE	BLOOMBERG 1-3 MO	210.62K	SH	$19.34M 0.86%	0.00	210.62K
DIMENSIONAL ETF TRUSTSOLE	US CORE EQUITY 2	700.48K	SH	$18.35M 0.82%	0.00	700.48K
FIRST TR EXCHNG TRADED FD VISOLE	CBOE VEST US EQ	720.62K	SH	$17.65M 0.79%	0.00	720.62K
MICROSOFT CORPSOLE	COM	51.24K	SH	$16.18M 0.72%	133.00	51.11K
ISHARES TRSOLE	CORE TOTAL USD	349.94K	SH	$15.30M 0.68%	0.00	349.94K
SPDR SER TRSOLE	PORTFOLIO S&P500	296.93K	SH	$14.92M 0.67%	0.00	296.93K
EATON VANCE TAX-MANAGED DIVESOLE	COM	1.27M	SH	$14.64M 0.65%	0.00	1.27M
VANGUARD INDEX FDSSOLE	VALUE ETF	104.92K	SH	$14.47M 0.65%	25.00	104.89K
ISHARES TRSOLE	EAFE VALUE ETF	268.88K	SH	$13.16M 0.59%	0.00	268.88K

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