Filed: 2/17/2026ACC: 0001104659-26-016327
📋 What this filing means
PRENTICE CAPITAL MANAGEMENT, LP filed this quarterly 13F‑HR report disclosing 24 equity positions with a total reported market value of $63.47M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
24
Positions
$63.47M
Total AUM (reported)
10.23M
Total Shares
Allocation by class
COM$19.31M30.4%
CL A$12.56M19.8%
COM NEW$10.34M16.3%
COMMON STOCK$8.45M13.3%
COM CL A$5.22M8.2%
CL A COM$3.44M5.4%
COM SHS$1.99M3.1%
Portfolio Concentration
Top 3$26.04M41.0%
4–10$24.28M38.2%
11–25$13.15M20.7%
Top 3 weight
41.0%
Top 10 weight
79.3%
Voting Authority Distribution
Total shares with voting rights: 10.23M
Sole
Full voting authority
10.23M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole24
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings24
Rows:
SNAP INC
SOLEShares1.09M
TypeSH
Market value$8.83M
13.91%
Sole
1.09M
Shared
0.00
None
0.00
GROUPON INC
SOLEShares497.50K
TypeSH
Market value$8.76M
13.80%
Sole
497.50K
Shared
0.00
None
0.00
NEXTNAV INC
SOLEShares507.79K
TypeSH
Market value$8.45M
13.31%
Sole
507.79K
Shared
0.00
None
0.00
JETBLUE AWYS CORP
SOLEShares1.49M
TypeSH
Market value$6.76M
10.65%
Sole
1.49M
Shared
0.00
None
0.00
PELOTON INTERACTIVE INC
SOLEShares557.96K
TypeSH
Market value$3.44M
5.42%
Sole
557.96K
Shared
0.00
None
0.00
COTY INC
SOLEShares1.10M
TypeSH
Market value$3.40M
5.35%
Sole
1.10M
Shared
0.00
None
0.00
OPENDOOR TECHNOLOGIES INC
SOLEShares552.98K
TypeSH
Market value$3.22M
5.08%
Sole
552.98K
Shared
0.00
None
0.00
GOPRO INC
SOLEShares1.90M
TypeSH
Market value$2.68M
4.22%
Sole
1.90M
Shared
0.00
None
0.00
FRONTIER GROUP HLDGS INC
SOLEShares530.12K
TypeSH
Market value$2.50M
3.93%
Sole
530.12K
Shared
0.00
None
0.00
TOPGOLF CALLAWAY BRANDS CORP
SOLEShares196.11K
TypeSH
Market value$2.29M
3.61%
Sole
196.11K
Shared
0.00
None
0.00
STARBUCKS CORP
SOLEShares25K
TypeSH
Market value$2.11M
3.32%
Sole
25K
Shared
0.00
None
0.00
HERBALIFE LTD
SOLEShares154.21K
TypeSH
Market value$1.99M
3.13%
Sole
154.21K
Shared
0.00
None
0.00
NEXTNAV INC
SOLEShares250K
TypeSH
Market value$1.90M
2.99%
Sole
250K
Shared
0.00
None
0.00
BUMBLE INC
SOLEShares510.58K
TypeSH
Market value$1.82M
2.87%
Sole
510.58K
Shared
0.00
None
0.00
TURTLE BEACH CORP
SOLEShares112.84K
TypeSH
Market value$1.58M
2.49%
Sole
112.84K
Shared
0.00
None
0.00
RH
SOLEShares6.50K
TypeSH
Market value$1.16M
1.83%
Sole
6.50K
Shared
0.00
None
0.00
NEWELL BRANDS INC
SOLEShares214.44K
TypeSH
Market value$797.7K
1.26%
Sole
214.44K
Shared
0.00
None
0.00
CAMPING WORLD HLDGS INC
SOLEShares80.27K
TypeSH
Market value$781.0K
1.23%
Sole
80.27K
Shared
0.00
None
0.00
GROWGENERATION CORP
SOLEShares274.10K
TypeSH
Market value$411.1K
0.65%
Sole
274.10K
Shared
0.00
None
0.00
CHILDRENS PL INC NEW
SOLEShares70.12K
TypeSH
Market value$279.1K
0.44%
Sole
70.12K
Shared
0.00
None
0.00
OATLY GROUP AB
SOLEShares21.46K
TypeSH
Market value$229.4K
0.36%
Sole
21.46K
Shared
0.00
None
0.00
HYDROFARMS HLDGS GROUP INC
SOLEShares45.47K
TypeSH
Market value$68.7K
0.11%
Sole
45.47K
Shared
0.00
None
0.00
OPENDOOR TECHNOLOGIES INC
SOLEShares25.94K
TypeSH
Market value$18.4K
0.03%
Sole
25.94K
Shared
0.00
None
0.00
OPENDOOR TECHNOLOGIES INC
SOLEShares12.97K
TypeSH
Market value$5.2K
<0.01%
Sole
12.97K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
SNAP INCSOLE | CL A | 1.09M | SH | $8.83M 13.91% | 1.09M | 0.00 | 0.00 |
GROUPON INCSOLE | COM NEW | 497.50K | SH | $8.76M 13.80% | 497.50K | 0.00 | 0.00 |
NEXTNAV INCSOLE | COMMON STOCK | 507.79K | SH | $8.45M 13.31% | 507.79K | 0.00 | 0.00 |
JETBLUE AWYS CORPSOLE | COM | 1.49M | SH | $6.76M 10.65% | 1.49M | 0.00 | 0.00 |
PELOTON INTERACTIVE INCSOLE | CL A COM | 557.96K | SH | $3.44M 5.42% | 557.96K | 0.00 | 0.00 |
COTY INCSOLE | COM CL A | 1.10M | SH | $3.40M 5.35% | 1.10M | 0.00 | 0.00 |
OPENDOOR TECHNOLOGIES INCSOLE | COM | 552.98K | SH | $3.22M 5.08% | 552.98K | 0.00 | 0.00 |
GOPRO INCSOLE | CL A | 1.90M | SH | $2.68M 4.22% | 1.90M | 0.00 | 0.00 |
FRONTIER GROUP HLDGS INCSOLE | COM | 530.12K | SH | $2.50M 3.93% | 530.12K | 0.00 | 0.00 |
TOPGOLF CALLAWAY BRANDS CORPSOLE | COM | 196.11K | SH | $2.29M 3.61% | 196.11K | 0.00 | 0.00 |
STARBUCKS CORPSOLE | COM | 25K | SH | $2.11M 3.32% | 25K | 0.00 | 0.00 |
HERBALIFE LTDSOLE | COM SHS | 154.21K | SH | $1.99M 3.13% | 154.21K | 0.00 | 0.00 |
NEXTNAV INCSOLE | CALL | 250K | SH | $1.90M 2.99% | 250K | 0.00 | 0.00 |
BUMBLE INCSOLE | COM CL A | 510.58K | SH | $1.82M 2.87% | 510.58K | 0.00 | 0.00 |
TURTLE BEACH CORPSOLE | COM NEW | 112.84K | SH | $1.58M 2.49% | 112.84K | 0.00 | 0.00 |
RHSOLE | COM | 6.50K | SH | $1.16M 1.83% | 6.50K | 0.00 | 0.00 |
NEWELL BRANDS INCSOLE | COM | 214.44K | SH | $797.7K 1.26% | 214.44K | 0.00 | 0.00 |
CAMPING WORLD HLDGS INCSOLE | CL A | 80.27K | SH | $781.0K 1.23% | 80.27K | 0.00 | 0.00 |
GROWGENERATION CORPSOLE | COM | 274.10K | SH | $411.1K 0.65% | 274.10K | 0.00 | 0.00 |
CHILDRENS PL INC NEWSOLE | CL A | 70.12K | SH | $279.1K 0.44% | 70.12K | 0.00 | 0.00 |
OATLY GROUP ABSOLE | SPONSORED ADS | 21.46K | SH | $229.4K 0.36% | 21.46K | 0.00 | 0.00 |
HYDROFARMS HLDGS GROUP INCSOLE | COM | 45.47K | SH | $68.7K 0.11% | 45.47K | 0.00 | 0.00 |
OPENDOOR TECHNOLOGIES INCSOLE | *W EXP 11/20/202 | 25.94K | SH | $18.4K 0.03% | 25.94K | 0.00 | 0.00 |
OPENDOOR TECHNOLOGIES INCSOLE | *W EXP 11/20/202 | 12.97K | SH | $5.2K <0.01% | 12.97K | 0.00 | 0.00 |