Filed: 11/14/2025ACC: 0001104659-25-112465
📋 What this filing means
PRENTICE CAPITAL MANAGEMENT, LP filed this quarterly 13F‑HR report disclosing 18 equity positions with a total reported market value of $65.47M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
18
Positions
$65.47M
Total AUM (reported)
9.35M
Total Shares
Allocation by class
COM$17.09M26.1%
CL A$14.66M22.4%
COM NEW$10.05M15.4%
CL A COM$8.65M13.2%
COMMON STOCK$6.33M9.7%
COM CL A$6.30M9.6%
COM SHS$2.04M3.1%
Portfolio Concentration
Top 3$28.56M43.6%
4–10$27.79M42.5%
11–25$9.12M13.9%
Top 3 weight
43.6%
Top 10 weight
86.1%
Voting Authority Distribution
Total shares with voting rights: 9.35M
Sole
Full voting authority
9.35M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole18
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings18
Rows:
JETBLUE AWYS CORP
SOLEShares2.28M
TypeSH
Market value$11.20M
17.11%
Sole
2.28M
Shared
0.00
None
0.00
SNAP INC
SOLEShares1.18M
TypeSH
Market value$9.10M
13.90%
Sole
1.18M
Shared
0.00
None
0.00
GROUPON INC
SOLEShares353.76K
TypeSH
Market value$8.26M
12.62%
Sole
353.76K
Shared
0.00
None
0.00
PELOTON INTERACTIVE INC
SOLEShares764.89K
TypeSH
Market value$6.88M
10.51%
Sole
764.89K
Shared
0.00
None
0.00
NEXTNAV INC
SOLEShares442.76K
TypeSH
Market value$6.33M
9.67%
Sole
442.76K
Shared
0.00
None
0.00
BUMBLE INC
SOLEShares585.76K
TypeSH
Market value$3.57M
5.45%
Sole
585.76K
Shared
0.00
None
0.00
TOPGOLF CALLAWAY BRANDS CORP
SOLEShares324.17K
TypeSH
Market value$3.08M
4.70%
Sole
324.17K
Shared
0.00
None
0.00
COMPASS INC
SOLEShares347.09K
TypeSH
Market value$2.79M
4.26%
Sole
347.09K
Shared
0.00
None
0.00
COTY INC
SOLEShares676.64K
TypeSH
Market value$2.73M
4.18%
Sole
676.64K
Shared
0.00
None
0.00
GOPRO INC
SOLEShares1.14M
TypeSH
Market value$2.41M
3.68%
Sole
1.14M
Shared
0.00
None
0.00
FRONTIER GROUP HLDGS INC
SOLEShares530.12K
TypeSH
Market value$2.34M
3.57%
Sole
530.12K
Shared
0.00
None
0.00
HERBALIFE LTD
SOLEShares241.66K
TypeSH
Market value$2.04M
3.12%
Sole
241.66K
Shared
0.00
None
0.00
TURTLE BEACH CORP
SOLEShares112.84K
TypeSH
Market value$1.79M
2.74%
Sole
112.84K
Shared
0.00
None
0.00
LYFT INC
SOLEShares80.10K
TypeSH
Market value$1.76M
2.69%
Sole
80.10K
Shared
0.00
None
0.00
CHILDRENS PL INC NEW
SOLEShares57.70K
TypeSH
Market value$358.3K
0.55%
Sole
57.70K
Shared
0.00
None
0.00
OATLY GROUP AB
SOLEShares21.76K
TypeSH
Market value$352.6K
0.54%
Sole
21.76K
Shared
0.00
None
0.00
GROWGENERATION CORP
SOLEShares165.39K
TypeSH
Market value$309.3K
0.47%
Sole
165.39K
Shared
0.00
None
0.00
HYDROFARMS HLDGS GROUP INC
SOLEShares48.45K
TypeSH
Market value$159.4K
0.24%
Sole
48.45K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
JETBLUE AWYS CORPSOLE | COM | 2.28M | SH | $11.20M 17.11% | 2.28M | 0.00 | 0.00 |
SNAP INCSOLE | CL A | 1.18M | SH | $9.10M 13.90% | 1.18M | 0.00 | 0.00 |
GROUPON INCSOLE | COM NEW | 353.76K | SH | $8.26M 12.62% | 353.76K | 0.00 | 0.00 |
PELOTON INTERACTIVE INCSOLE | CL A COM | 764.89K | SH | $6.88M 10.51% | 764.89K | 0.00 | 0.00 |
NEXTNAV INCSOLE | COMMON STOCK | 442.76K | SH | $6.33M 9.67% | 442.76K | 0.00 | 0.00 |
BUMBLE INCSOLE | COM CL A | 585.76K | SH | $3.57M 5.45% | 585.76K | 0.00 | 0.00 |
TOPGOLF CALLAWAY BRANDS CORPSOLE | COM | 324.17K | SH | $3.08M 4.70% | 324.17K | 0.00 | 0.00 |
COMPASS INCSOLE | CL A | 347.09K | SH | $2.79M 4.26% | 347.09K | 0.00 | 0.00 |
COTY INCSOLE | COM CL A | 676.64K | SH | $2.73M 4.18% | 676.64K | 0.00 | 0.00 |
GOPRO INCSOLE | CL A | 1.14M | SH | $2.41M 3.68% | 1.14M | 0.00 | 0.00 |
FRONTIER GROUP HLDGS INCSOLE | COM | 530.12K | SH | $2.34M 3.57% | 530.12K | 0.00 | 0.00 |
HERBALIFE LTDSOLE | COM SHS | 241.66K | SH | $2.04M 3.12% | 241.66K | 0.00 | 0.00 |
TURTLE BEACH CORPSOLE | COM NEW | 112.84K | SH | $1.79M 2.74% | 112.84K | 0.00 | 0.00 |
LYFT INCSOLE | CL A COM | 80.10K | SH | $1.76M 2.69% | 80.10K | 0.00 | 0.00 |
CHILDRENS PL INC NEWSOLE | CL A | 57.70K | SH | $358.3K 0.55% | 57.70K | 0.00 | 0.00 |
OATLY GROUP ABSOLE | SPONSORED ADS | 21.76K | SH | $352.6K 0.54% | 21.76K | 0.00 | 0.00 |
GROWGENERATION CORPSOLE | COM | 165.39K | SH | $309.3K 0.47% | 165.39K | 0.00 | 0.00 |
HYDROFARMS HLDGS GROUP INCSOLE | COM | 48.45K | SH | $159.4K 0.24% | 48.45K | 0.00 | 0.00 |