Filed: 8/14/2025ACC: 0001104659-25-078571
📋 What this filing means
PRENTICE CAPITAL MANAGEMENT, LP filed this quarterly 13F‑HR report disclosing 31 equity positions with a total reported market value of $60.02M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
31
Positions
$60.02M
Total AUM (reported)
6.71M
Total Shares
Allocation by class
COM$17.19M28.6%
CL A$11.85M19.7%
COM NEW$10.92M18.2%
COMMON STOCK$7.03M11.7%
COM CL A$5.88M9.8%
CL A COM$4.80M8.0%
COM SHS$2.01M3.3%
Portfolio Concentration
Top 3$23.49M39.1%
4–10$21.97M36.6%
11–25$13.77M23.0%
Rest$778.8K1.3%
Top 3 weight
39.1%
Top 10 weight
75.8%
Voting Authority Distribution
Total shares with voting rights: 6.71M
Sole
Full voting authority
6.71M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole31
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings31
Rows:
GROUPON INC
SOLEShares289.61K
TypeSH
Market value$9.69M
16.14%
Sole
289.61K
Shared
0.00
None
0.00
SNAP INC
SOLEShares833.14K
TypeSH
Market value$7.24M
12.06%
Sole
833.14K
Shared
0.00
None
0.00
NEXTNAV INC
SOLEShares432.02K
TypeSH
Market value$6.57M
10.94%
Sole
432.02K
Shared
0.00
None
0.00
BUMBLE INC
SOLEShares600.15K
TypeSH
Market value$3.95M
6.59%
Sole
600.15K
Shared
0.00
None
0.00
PELOTON INTERACTIVE INC
SOLEShares569.36K
TypeSH
Market value$3.95M
6.58%
Sole
569.36K
Shared
0.00
None
0.00
SOFI TECHNOLOGIES INC
SOLEShares198.75K
TypeSH
Market value$3.62M
6.03%
Sole
198.75K
Shared
0.00
None
0.00
JETBLUE AWYS CORP
SOLEShares733.47K
TypeSH
Market value$3.10M
5.17%
Sole
733.47K
Shared
0.00
None
0.00
LENNAR CORP
SOLEShares25K
TypeSH
Market value$2.77M
4.61%
Sole
25K
Shared
0.00
None
0.00
TOPGOLF CALLAWAY BRANDS CORP
SOLEShares319.04K
TypeSH
Market value$2.57M
4.28%
Sole
319.04K
Shared
0.00
None
0.00
HERBALIFE LTD
SOLEShares232.88K
TypeSH
Market value$2.01M
3.34%
Sole
232.88K
Shared
0.00
None
0.00
COTY INC
SOLEShares399.92K
TypeSH
Market value$1.86M
3.10%
Sole
399.92K
Shared
0.00
None
0.00
KB HOME
SOLEShares25K
TypeSH
Market value$1.32M
2.21%
Sole
25K
Shared
0.00
None
0.00
TURTLE BEACH CORP
SOLEShares88.78K
TypeSH
Market value$1.23M
2.05%
Sole
88.78K
Shared
0.00
None
0.00
HARLEY DAVIDSON INC
SOLEShares49.98K
TypeSH
Market value$1.18M
1.97%
Sole
49.98K
Shared
0.00
None
0.00
MACYS INC
SOLEShares92.58K
TypeSH
Market value$1.08M
1.80%
Sole
92.58K
Shared
0.00
None
0.00
AMERICAN EAGLE OUTFITTERS IN
SOLEShares110.73K
TypeSH
Market value$1.07M
1.77%
Sole
110.73K
Shared
0.00
None
0.00
PENN ENTERTAINMENT INC
SOLEShares58.79K
TypeSH
Market value$1.05M
1.75%
Sole
58.79K
Shared
0.00
None
0.00
UNITED NAT FOODS INC
SOLEShares38.85K
TypeSH
Market value$905.5K
1.51%
Sole
38.85K
Shared
0.00
None
0.00
LYFT INC
SOLEShares53.69K
TypeSH
Market value$846.2K
1.41%
Sole
53.69K
Shared
0.00
None
0.00
LAUDER ESTEE COS INC
SOLEShares10K
TypeSH
Market value$808.0K
1.35%
Sole
10K
Shared
0.00
None
0.00
GOPRO INC
SOLEShares948.58K
TypeSH
Market value$718.4K
1.20%
Sole
948.58K
Shared
0.00
None
0.00
SONOS INC
SOLEShares60.70K
TypeSH
Market value$656.2K
1.09%
Sole
60.70K
Shared
0.00
None
0.00
VICTORIAS SECRET AND CO
SOLEShares25K
TypeSH
Market value$463.0K
0.77%
Sole
25K
Shared
0.00
None
0.00
COMPASS INC
SOLEShares50K
TypeSH
Market value$314.0K
0.52%
Sole
50K
Shared
0.00
None
0.00
FRONTIER GROUP HLDGS INC
SOLEShares76.16K
TypeSH
Market value$276.4K
0.46%
Sole
76.16K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
GROUPON INCSOLE | COM NEW | 289.61K | SH | $9.69M 16.14% | 289.61K | 0.00 | 0.00 |
SNAP INCSOLE | CL A | 833.14K | SH | $7.24M 12.06% | 833.14K | 0.00 | 0.00 |
NEXTNAV INCSOLE | COMMON STOCK | 432.02K | SH | $6.57M 10.94% | 432.02K | 0.00 | 0.00 |
BUMBLE INCSOLE | COM CL A | 600.15K | SH | $3.95M 6.59% | 600.15K | 0.00 | 0.00 |
PELOTON INTERACTIVE INCSOLE | CL A COM | 569.36K | SH | $3.95M 6.58% | 569.36K | 0.00 | 0.00 |
SOFI TECHNOLOGIES INCSOLE | COM | 198.75K | SH | $3.62M 6.03% | 198.75K | 0.00 | 0.00 |
JETBLUE AWYS CORPSOLE | COM | 733.47K | SH | $3.10M 5.17% | 733.47K | 0.00 | 0.00 |
LENNAR CORPSOLE | CL A | 25K | SH | $2.77M 4.61% | 25K | 0.00 | 0.00 |
TOPGOLF CALLAWAY BRANDS CORPSOLE | COM | 319.04K | SH | $2.57M 4.28% | 319.04K | 0.00 | 0.00 |
HERBALIFE LTDSOLE | COM SHS | 232.88K | SH | $2.01M 3.34% | 232.88K | 0.00 | 0.00 |
COTY INCSOLE | COM CL A | 399.92K | SH | $1.86M 3.10% | 399.92K | 0.00 | 0.00 |
KB HOMESOLE | COM | 25K | SH | $1.32M 2.21% | 25K | 0.00 | 0.00 |
TURTLE BEACH CORPSOLE | COM NEW | 88.78K | SH | $1.23M 2.05% | 88.78K | 0.00 | 0.00 |
HARLEY DAVIDSON INCSOLE | COM | 49.98K | SH | $1.18M 1.97% | 49.98K | 0.00 | 0.00 |
MACYS INCSOLE | COM | 92.58K | SH | $1.08M 1.80% | 92.58K | 0.00 | 0.00 |
AMERICAN EAGLE OUTFITTERS INSOLE | COM | 110.73K | SH | $1.07M 1.77% | 110.73K | 0.00 | 0.00 |
PENN ENTERTAINMENT INCSOLE | COM | 58.79K | SH | $1.05M 1.75% | 58.79K | 0.00 | 0.00 |
UNITED NAT FOODS INCSOLE | COM | 38.85K | SH | $905.5K 1.51% | 38.85K | 0.00 | 0.00 |
LYFT INCSOLE | CL A COM | 53.69K | SH | $846.2K 1.41% | 53.69K | 0.00 | 0.00 |
LAUDER ESTEE COS INCSOLE | CL A | 10K | SH | $808.0K 1.35% | 10K | 0.00 | 0.00 |
GOPRO INCSOLE | CL A | 948.58K | SH | $718.4K 1.20% | 948.58K | 0.00 | 0.00 |
SONOS INCSOLE | COM | 60.70K | SH | $656.2K 1.09% | 60.70K | 0.00 | 0.00 |
VICTORIAS SECRET AND COSOLE | COMMON STOCK | 25K | SH | $463.0K 0.77% | 25K | 0.00 | 0.00 |
COMPASS INCSOLE | CL A | 50K | SH | $314.0K 0.52% | 50K | 0.00 | 0.00 |
FRONTIER GROUP HLDGS INCSOLE | COM | 76.16K | SH | $276.4K 0.46% | 76.16K | 0.00 | 0.00 |
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