Filed: 5/15/2025ACC: 0001104659-25-049369
📋 What this filing means
PRENTICE CAPITAL MANAGEMENT, LP filed this quarterly 13F‑HR report disclosing 27 equity positions with a total reported market value of $57.22M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
27
Positions
$57.22M
Total AUM (reported)
6.40M
Total Shares
Allocation by class
COM$17.09M29.9%
COM NEW$13.34M23.3%
CL A$11.78M20.6%
CL A COM$5.66M9.9%
COMMON STOCK$4.36M7.6%
COM CL A$2.63M4.6%
COM SHS$2.01M3.5%
Portfolio Concentration
Top 3$23.58M41.2%
4–10$22.42M39.2%
11–25$11.04M19.3%
Rest$176.5K0.3%
Top 3 weight
41.2%
Top 10 weight
80.4%
Voting Authority Distribution
Total shares with voting rights: 6.40M
Sole
Full voting authority
6.40M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole27
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings27
Rows:
GROUPON INC
SOLEShares681.43K
TypeSH
Market value$12.79M
22.35%
Sole
681.43K
Shared
0.00
None
0.00
SNAP INC
SOLEShares687.64K
TypeSH
Market value$5.99M
10.47%
Sole
687.64K
Shared
0.00
None
0.00
WAYFAIR INC
SOLEShares150K
TypeSH
Market value$4.80M
8.40%
Sole
150K
Shared
0.00
None
0.00
PELOTON INTERACTIVE INC
SOLEShares682.73K
TypeSH
Market value$4.31M
7.54%
Sole
682.73K
Shared
0.00
None
0.00
NEXTNAV INC
SOLEShares329.50K
TypeSH
Market value$4.01M
7.01%
Sole
329.50K
Shared
0.00
None
0.00
JETBLUE AWYS CORP
SOLEShares805.02K
TypeSH
Market value$3.88M
6.78%
Sole
805.02K
Shared
0.00
None
0.00
BOEING CO
SOLEShares18.98K
TypeSH
Market value$3.24M
5.66%
Sole
18.98K
Shared
0.00
None
0.00
BUMBLE INC
SOLEShares587.52K
TypeSH
Market value$2.55M
4.46%
Sole
587.52K
Shared
0.00
None
0.00
SOFI TECHNOLOGIES INC
SOLEShares199.58K
TypeSH
Market value$2.32M
4.06%
Sole
199.58K
Shared
0.00
None
0.00
AMERICAN AIRLS GROUP INC
SOLEShares200K
TypeSH
Market value$2.11M
3.69%
Sole
200K
Shared
0.00
None
0.00
TOPGOLF CALLAWAY BRANDS CORP
SOLEShares319.38K
TypeSH
Market value$2.10M
3.68%
Sole
319.38K
Shared
0.00
None
0.00
HERBALIFE LTD
SOLEShares233.47K
TypeSH
Market value$2.01M
3.52%
Sole
233.47K
Shared
0.00
None
0.00
LYFT INC
SOLEShares113.62K
TypeSH
Market value$1.35M
2.36%
Sole
113.62K
Shared
0.00
None
0.00
AMERICAN EAGLE OUTFITTERS IN
SOLEShares106.83K
TypeSH
Market value$1.24M
2.17%
Sole
106.83K
Shared
0.00
None
0.00
DECKERS OUTDOOR CORP
SOLEShares10K
TypeSH
Market value$1.12M
1.95%
Sole
10K
Shared
0.00
None
0.00
PENN ENTERTAINMENT INC
SOLEShares33.83K
TypeSH
Market value$551.7K
0.96%
Sole
33.83K
Shared
0.00
None
0.00
TURTLE BEACH CORP
SOLEShares38.33K
TypeSH
Market value$547.0K
0.96%
Sole
38.33K
Shared
0.00
None
0.00
GOPRO INC
SOLEShares800.64K
TypeSH
Market value$530.7K
0.93%
Sole
800.64K
Shared
0.00
None
0.00
ABERCROMBIE & FITCH CO
SOLEShares5.94K
TypeSH
Market value$453.6K
0.79%
Sole
5.94K
Shared
0.00
None
0.00
VICTORIAS SECRET AND CO
SOLEShares18.66K
TypeSH
Market value$346.7K
0.61%
Sole
18.66K
Shared
0.00
None
0.00
OATLY GROUP AB
SOLEShares20.57K
TypeSH
Market value$202.2K
0.35%
Sole
20.57K
Shared
0.00
None
0.00
GROWGENERATION CORP
SOLEShares166.82K
TypeSH
Market value$180.2K
0.31%
Sole
166.82K
Shared
0.00
None
0.00
NATIONAL VISION HLDGS INC
SOLEShares11.30K
TypeSH
Market value$144.4K
0.25%
Sole
11.30K
Shared
0.00
None
0.00
ADVISORSHARES TR
SOLEShares55K
TypeSH
Market value$143.6K
0.25%
Sole
55K
Shared
0.00
None
0.00
SLEEP NUMBER CORP
SOLEShares17.29K
TypeSH
Market value$109.6K
0.19%
Sole
17.29K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
GROUPON INCSOLE | COM NEW | 681.43K | SH | $12.79M 22.35% | 681.43K | 0.00 | 0.00 |
SNAP INCSOLE | CL A | 687.64K | SH | $5.99M 10.47% | 687.64K | 0.00 | 0.00 |
WAYFAIR INCSOLE | CL A | 150K | SH | $4.80M 8.40% | 150K | 0.00 | 0.00 |
PELOTON INTERACTIVE INCSOLE | CL A COM | 682.73K | SH | $4.31M 7.54% | 682.73K | 0.00 | 0.00 |
NEXTNAV INCSOLE | COMMON STOCK | 329.50K | SH | $4.01M 7.01% | 329.50K | 0.00 | 0.00 |
JETBLUE AWYS CORPSOLE | COM | 805.02K | SH | $3.88M 6.78% | 805.02K | 0.00 | 0.00 |
BOEING COSOLE | COM | 18.98K | SH | $3.24M 5.66% | 18.98K | 0.00 | 0.00 |
BUMBLE INCSOLE | COM CL A | 587.52K | SH | $2.55M 4.46% | 587.52K | 0.00 | 0.00 |
SOFI TECHNOLOGIES INCSOLE | COM | 199.58K | SH | $2.32M 4.06% | 199.58K | 0.00 | 0.00 |
AMERICAN AIRLS GROUP INCSOLE | COM | 200K | SH | $2.11M 3.69% | 200K | 0.00 | 0.00 |
TOPGOLF CALLAWAY BRANDS CORPSOLE | COM | 319.38K | SH | $2.10M 3.68% | 319.38K | 0.00 | 0.00 |
HERBALIFE LTDSOLE | COM SHS | 233.47K | SH | $2.01M 3.52% | 233.47K | 0.00 | 0.00 |
LYFT INCSOLE | CL A COM | 113.62K | SH | $1.35M 2.36% | 113.62K | 0.00 | 0.00 |
AMERICAN EAGLE OUTFITTERS INSOLE | COM | 106.83K | SH | $1.24M 2.17% | 106.83K | 0.00 | 0.00 |
DECKERS OUTDOOR CORPSOLE | COM | 10K | SH | $1.12M 1.95% | 10K | 0.00 | 0.00 |
PENN ENTERTAINMENT INCSOLE | COM | 33.83K | SH | $551.7K 0.96% | 33.83K | 0.00 | 0.00 |
TURTLE BEACH CORPSOLE | COM NEW | 38.33K | SH | $547.0K 0.96% | 38.33K | 0.00 | 0.00 |
GOPRO INCSOLE | CL A | 800.64K | SH | $530.7K 0.93% | 800.64K | 0.00 | 0.00 |
ABERCROMBIE & FITCH COSOLE | CL A | 5.94K | SH | $453.6K 0.79% | 5.94K | 0.00 | 0.00 |
VICTORIAS SECRET AND COSOLE | COMMON STOCK | 18.66K | SH | $346.7K 0.61% | 18.66K | 0.00 | 0.00 |
OATLY GROUP ABSOLE | SPONSORED ADS | 20.57K | SH | $202.2K 0.35% | 20.57K | 0.00 | 0.00 |
GROWGENERATION CORPSOLE | COM | 166.82K | SH | $180.2K 0.31% | 166.82K | 0.00 | 0.00 |
NATIONAL VISION HLDGS INCSOLE | COM | 11.30K | SH | $144.4K 0.25% | 11.30K | 0.00 | 0.00 |
ADVISORSHARES TRSOLE | PURE US CANNABIS | 55K | SH | $143.6K 0.25% | 55K | 0.00 | 0.00 |
SLEEP NUMBER CORPSOLE | COM | 17.29K | SH | $109.6K 0.19% | 17.29K | 0.00 | 0.00 |
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