Filed: 2/14/2025ACC: 0001104659-25-014038
📋 What this filing means
PRENTICE CAPITAL MANAGEMENT, LP filed this quarterly 13F‑HR report disclosing 22 equity positions with a total reported market value of $58.02M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
22
Positions
$58.02M
Total AUM (reported)
6.60M
Total Shares
Allocation by class
COM$24.55M42.3%
COM NEW$9.50M16.4%
CL A COM$8.61M14.8%
COMMON STOCK$7.42M12.8%
CL A$4.89M8.4%
COM SHS$1.56M2.7%
COM CL A$1.01M1.7%
Portfolio Concentration
Top 3$29.37M50.6%
4–10$25.40M43.8%
11–25$3.25M5.6%
Top 3 weight
50.6%
Top 10 weight
94.4%
Voting Authority Distribution
Total shares with voting rights: 6.60M
Sole
Full voting authority
6.60M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole22
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings22
Rows:
JETBLUE AWYS CORP
SOLEShares1.43M
TypeSH
Market value$11.27M
19.42%
Sole
1.43M
Shared
0.00
None
0.00
GROUPON INC
SOLEShares781.69K
TypeSH
Market value$9.50M
16.37%
Sole
781.69K
Shared
0.00
None
0.00
PELOTON INTERACTIVE INC
SOLEShares989.32K
TypeSH
Market value$8.61M
14.83%
Sole
989.32K
Shared
0.00
None
0.00
NEXTNAV INC
SOLEShares476.97K
TypeSH
Market value$7.42M
12.79%
Sole
476.97K
Shared
0.00
None
0.00
BOEING CO
SOLEShares28.98K
TypeSH
Market value$5.13M
8.84%
Sole
28.98K
Shared
0.00
None
0.00
SNAP INC
SOLEShares438.31K
TypeSH
Market value$4.72M
8.14%
Sole
438.31K
Shared
0.00
None
0.00
SOFI TECHNOLOGIES INC
SOLEShares199.58K
TypeSH
Market value$3.07M
5.30%
Sole
199.58K
Shared
0.00
None
0.00
TOPGOLF CALLAWAY BRANDS CORP
SOLEShares319.38K
TypeSH
Market value$2.51M
4.33%
Sole
319.38K
Shared
0.00
None
0.00
HERBALIFE LTD
SOLEShares233.47K
TypeSH
Market value$1.56M
2.69%
Sole
233.47K
Shared
0.00
None
0.00
UNITED NAT FOODS INC
SOLEShares35.83K
TypeSH
Market value$978.6K
1.69%
Sole
35.83K
Shared
0.00
None
0.00
BUMBLE INC
SOLEShares102.71K
TypeSH
Market value$836.1K
1.44%
Sole
102.71K
Shared
0.00
None
0.00
PENN ENTERTAINMENT INC
SOLEShares24.99K
TypeSH
Market value$495.3K
0.85%
Sole
24.99K
Shared
0.00
None
0.00
TILRAY BRANDS INC
SOLEShares217.79K
TypeSH
Market value$289.7K
0.50%
Sole
217.79K
Shared
0.00
None
0.00
GROWGENERATION CORP
SOLEShares166.82K
TypeSH
Market value$281.9K
0.49%
Sole
166.82K
Shared
0.00
None
0.00
HYDROFARMS HLDGS GROUP INC
SOLEShares485.21K
TypeSH
Market value$281.4K
0.49%
Sole
485.21K
Shared
0.00
None
0.00
OATLY GROUP AB
SOLEShares411.45K
TypeSH
Market value$272.7K
0.47%
Sole
411.45K
Shared
0.00
None
0.00
ADVISORSHARES TR
SOLEShares55K
TypeSH
Market value$209.6K
0.36%
Sole
55K
Shared
0.00
None
0.00
NATIONAL VISION HLDGS INC
SOLEShares19.23K
TypeSH
Market value$200.4K
0.35%
Sole
19.23K
Shared
0.00
None
0.00
ADVANTAGE SOLUTIONS INC
SOLEShares58.32K
TypeSH
Market value$170.3K
0.29%
Sole
58.32K
Shared
0.00
None
0.00
COMPASS INC
SOLEShares14.68K
TypeSH
Market value$85.9K
0.15%
Sole
14.68K
Shared
0.00
None
0.00
GOPRO INC
SOLEShares75.13K
TypeSH
Market value$81.9K
0.14%
Sole
75.13K
Shared
0.00
None
0.00
OLAPLEX HLDGS INC
SOLEShares27.90K
TypeSH
Market value$48.3K
0.08%
Sole
27.90K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
JETBLUE AWYS CORPSOLE | COM | 1.43M | SH | $11.27M 19.42% | 1.43M | 0.00 | 0.00 |
GROUPON INCSOLE | COM NEW | 781.69K | SH | $9.50M 16.37% | 781.69K | 0.00 | 0.00 |
PELOTON INTERACTIVE INCSOLE | CL A COM | 989.32K | SH | $8.61M 14.83% | 989.32K | 0.00 | 0.00 |
NEXTNAV INCSOLE | COMMON STOCK | 476.97K | SH | $7.42M 12.79% | 476.97K | 0.00 | 0.00 |
BOEING COSOLE | COM | 28.98K | SH | $5.13M 8.84% | 28.98K | 0.00 | 0.00 |
SNAP INCSOLE | CL A | 438.31K | SH | $4.72M 8.14% | 438.31K | 0.00 | 0.00 |
SOFI TECHNOLOGIES INCSOLE | COM | 199.58K | SH | $3.07M 5.30% | 199.58K | 0.00 | 0.00 |
TOPGOLF CALLAWAY BRANDS CORPSOLE | COM | 319.38K | SH | $2.51M 4.33% | 319.38K | 0.00 | 0.00 |
HERBALIFE LTDSOLE | COM SHS | 233.47K | SH | $1.56M 2.69% | 233.47K | 0.00 | 0.00 |
UNITED NAT FOODS INCSOLE | COM | 35.83K | SH | $978.6K 1.69% | 35.83K | 0.00 | 0.00 |
BUMBLE INCSOLE | COM CL A | 102.71K | SH | $836.1K 1.44% | 102.71K | 0.00 | 0.00 |
PENN ENTERTAINMENT INCSOLE | COM | 24.99K | SH | $495.3K 0.85% | 24.99K | 0.00 | 0.00 |
TILRAY BRANDS INCSOLE | COM | 217.79K | SH | $289.7K 0.50% | 217.79K | 0.00 | 0.00 |
GROWGENERATION CORPSOLE | COM | 166.82K | SH | $281.9K 0.49% | 166.82K | 0.00 | 0.00 |
HYDROFARMS HLDGS GROUP INCSOLE | COM | 485.21K | SH | $281.4K 0.49% | 485.21K | 0.00 | 0.00 |
OATLY GROUP ABSOLE | SPONSORED ADS | 411.45K | SH | $272.7K 0.47% | 411.45K | 0.00 | 0.00 |
ADVISORSHARES TRSOLE | PURE US CANNABIS | 55K | SH | $209.6K 0.36% | 55K | 0.00 | 0.00 |
NATIONAL VISION HLDGS INCSOLE | COM | 19.23K | SH | $200.4K 0.35% | 19.23K | 0.00 | 0.00 |
ADVANTAGE SOLUTIONS INCSOLE | COM CL A | 58.32K | SH | $170.3K 0.29% | 58.32K | 0.00 | 0.00 |
COMPASS INCSOLE | CL A | 14.68K | SH | $85.9K 0.15% | 14.68K | 0.00 | 0.00 |
GOPRO INCSOLE | CL A | 75.13K | SH | $81.9K 0.14% | 75.13K | 0.00 | 0.00 |
OLAPLEX HLDGS INCSOLE | COM | 27.90K | SH | $48.3K 0.08% | 27.90K | 0.00 | 0.00 |