Filed: 5/9/2025ACC: 0001765380-25-000209
📋 What this filing means
PLANNING ALTERNATIVES LTD /ADV filed this quarterly 13F‑HR report disclosing 76 equity positions with a total reported market value of $652.28M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
76
Positions
$652.28M
Total AUM (reported)
6.64M
Total Shares
Allocation by class
CORE S&P500 ETF$234.83M36.0%
CORE S&P MCP ETF$72.31M11.1%
VAN FTSE DEV MKT$66.23M10.2%
DIV APP ETF$51.55M7.9%
CORE S&P SCP ETF$34.84M5.3%
S&P 500 MOMNTM$33.03M5.1%
COM$32.65M5.0%
Portfolio Concentration
Top 3$373.36M57.2%
4–10$188.51M28.9%
11–25$63.42M9.7%
Rest$27.00M4.1%
Top 3 weight
57.2%
Top 10 weight
86.1%
Voting Authority Distribution
Total shares with voting rights: 6.64M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
6.64M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole76
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings76
Rows:
ISHARES TR
SOLEShares417.91K
TypeSH
Market value$234.83M
36.00%
Sole
0.00
Shared
0.00
None
417.91K
ISHARES TR
SOLEShares1.24M
TypeSH
Market value$72.31M
11.08%
Sole
0.00
Shared
0.00
None
1.24M
VANGUARD TAX-MANAGED FDS
SOLEShares1.30M
TypeSH
Market value$66.23M
10.15%
Sole
0.00
Shared
0.00
None
1.30M
VANGUARD SPECIALIZED FUNDS
SOLEShares265.73K
TypeSH
Market value$51.55M
7.90%
Sole
0.00
Shared
0.00
None
265.73K
ISHARES TR
SOLEShares333.14K
TypeSH
Market value$34.84M
5.34%
Sole
0.00
Shared
0.00
None
333.14K
INVESCO EXCH TRADED FD TR II
SOLEShares356.98K
TypeSH
Market value$33.03M
5.06%
Sole
0.00
Shared
0.00
None
356.98K
J P MORGAN EXCHANGE TRADED F
SOLEShares236.12K
TypeSH
Market value$27.20M
4.17%
Sole
0.00
Shared
0.00
None
236.12K
VANGUARD INDEX FDS
SOLEShares39.65K
TypeSH
Market value$14.70M
2.25%
Sole
0.00
Shared
0.00
None
39.65K
SCHWAB STRATEGIC TR
SOLEShares718.64K
TypeSH
Market value$14.21M
2.18%
Sole
0.00
Shared
0.00
None
718.64K
APPLE INC
SOLEShares58.42K
TypeSH
Market value$12.98M
1.99%
Sole
0.00
Shared
0.00
None
58.42K
SPDR S&P 500 ETF TR
SOLEShares18.41K
TypeSH
Market value$10.30M
1.58%
Sole
0.00
Shared
0.00
None
18.41K
COLUMBIA ETF TR II
SOLEShares326.17K
TypeSH
Market value$9.63M
1.48%
Sole
0.00
Shared
0.00
None
326.17K
VANGUARD INDEX FDS
SOLEShares49.87K
TypeSH
Market value$8.61M
1.32%
Sole
0.00
Shared
0.00
None
49.87K
SCHWAB STRATEGIC TR
SOLEShares387.24K
TypeSH
Market value$8.55M
1.31%
Sole
0.00
Shared
0.00
None
387.24K
ISHARES TR
SOLEShares31.28K
TypeSH
Market value$3.81M
0.58%
Sole
0.00
Shared
0.00
None
31.28K
VANGUARD INDEX FDS
SOLEShares6.28K
TypeSH
Market value$3.22M
0.49%
Sole
0.00
Shared
0.00
None
6.28K
SCHWAB STRATEGIC TR
SOLEShares148.15K
TypeSH
Market value$3.19M
0.49%
Sole
0.00
Shared
0.00
None
148.15K
MICROSOFT CORP
SOLEShares7.72K
TypeSH
Market value$2.90M
0.44%
Sole
0.00
Shared
0.00
None
7.72K
ISHARES TR
SOLEShares7.67K
TypeSH
Market value$2.44M
0.37%
Sole
0.00
Shared
0.00
None
7.67K
DTE ENERGY CO
SOLEShares15.58K
TypeSH
Market value$2.15M
0.33%
Sole
0.00
Shared
0.00
None
15.58K
ISHARES TR
SOLEShares43.25K
TypeSH
Market value$2.05M
0.31%
Sole
0.00
Shared
0.00
None
43.25K
SCHWAB STRATEGIC TR
SOLEShares64.60K
TypeSH
Market value$1.81M
0.28%
Sole
0.00
Shared
0.00
None
64.60K
PHILIP MORRIS INTL INC
SOLEShares10.17K
TypeSH
Market value$1.61M
0.25%
Sole
0.00
Shared
0.00
None
10.17K
COMPASS INC
SOLEShares180.59K
TypeSH
Market value$1.58M
0.24%
Sole
0.00
Shared
0.00
None
180.59K
BERKSHIRE HATHAWAY INC DEL
SOLEShares2.92K
TypeSH
Market value$1.56M
0.24%
Sole
0.00
Shared
0.00
None
2.92K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | CORE S&P500 ETF | 417.91K | SH | $234.83M 36.00% | 0.00 | 0.00 | 417.91K |
ISHARES TRSOLE | CORE S&P MCP ETF | 1.24M | SH | $72.31M 11.08% | 0.00 | 0.00 | 1.24M |
VANGUARD TAX-MANAGED FDSSOLE | VAN FTSE DEV MKT | 1.30M | SH | $66.23M 10.15% | 0.00 | 0.00 | 1.30M |
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 265.73K | SH | $51.55M 7.90% | 0.00 | 0.00 | 265.73K |
ISHARES TRSOLE | CORE S&P SCP ETF | 333.14K | SH | $34.84M 5.34% | 0.00 | 0.00 | 333.14K |
INVESCO EXCH TRADED FD TR IISOLE | S&P 500 MOMNTM | 356.98K | SH | $33.03M 5.06% | 0.00 | 0.00 | 356.98K |
J P MORGAN EXCHANGE TRADED FSOLE | JPMORGAN DIVER | 236.12K | SH | $27.20M 4.17% | 0.00 | 0.00 | 236.12K |
VANGUARD INDEX FDSSOLE | GROWTH ETF | 39.65K | SH | $14.70M 2.25% | 0.00 | 0.00 | 39.65K |
SCHWAB STRATEGIC TRSOLE | INTL EQTY ETF | 718.64K | SH | $14.21M 2.18% | 0.00 | 0.00 | 718.64K |
APPLE INCSOLE | COM | 58.42K | SH | $12.98M 1.99% | 0.00 | 0.00 | 58.42K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 18.41K | SH | $10.30M 1.58% | 0.00 | 0.00 | 18.41K |
COLUMBIA ETF TR IISOLE | EM CORE EX ETF | 326.17K | SH | $9.63M 1.48% | 0.00 | 0.00 | 326.17K |
VANGUARD INDEX FDSSOLE | VALUE ETF | 49.87K | SH | $8.61M 1.32% | 0.00 | 0.00 | 49.87K |
SCHWAB STRATEGIC TRSOLE | US LRG CAP ETF | 387.24K | SH | $8.55M 1.31% | 0.00 | 0.00 | 387.24K |
ISHARES TRSOLE | ESG AWR MSCI USA | 31.28K | SH | $3.81M 0.58% | 0.00 | 0.00 | 31.28K |
VANGUARD INDEX FDSSOLE | S&P 500 ETF SHS | 6.28K | SH | $3.22M 0.49% | 0.00 | 0.00 | 6.28K |
SCHWAB STRATEGIC TRSOLE | US BRD MKT ETF | 148.15K | SH | $3.19M 0.49% | 0.00 | 0.00 | 148.15K |
MICROSOFT CORPSOLE | COM | 7.72K | SH | $2.90M 0.44% | 0.00 | 0.00 | 7.72K |
ISHARES TRSOLE | RUSSELL 3000 ETF | 7.67K | SH | $2.44M 0.37% | 0.00 | 0.00 | 7.67K |
DTE ENERGY COSOLE | COM | 15.58K | SH | $2.15M 0.33% | 0.00 | 0.00 | 15.58K |
ISHARES TRSOLE | ESG AWR US AGRGT | 43.25K | SH | $2.05M 0.31% | 0.00 | 0.00 | 43.25K |
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 64.60K | SH | $1.81M 0.28% | 0.00 | 0.00 | 64.60K |
PHILIP MORRIS INTL INCSOLE | COM | 10.17K | SH | $1.61M 0.25% | 0.00 | 0.00 | 10.17K |
COMPASS INCSOLE | CL A | 180.59K | SH | $1.58M 0.24% | 0.00 | 0.00 | 180.59K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 2.92K | SH | $1.56M 0.24% | 0.00 | 0.00 | 2.92K |
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