PILLAI ANU (Chief Technology Officer) exercised options at DIRECT DIGITAL HOLDINGS, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
Class A Common Stock, par value $0.001 per share
Shares
+102.00
Price / share
—
Trade value
—
% of position
Class A Common Stock, par value $0.001 per share
Shares
−36.00
Price / share
$16.48
Trade value
$593.28
% of position
Class A Common Stock, par value $0.001 per share
Shares
+10.00
Price / share
—
Trade value
—
% of position
Class A Common Stock, par value $0.001 per share
Shares
−5.00
Price / share
$3.32
Trade value
$16.60
% of position
Class A Common Stock, par value $0.001 per share
Shares
+33.00
Price / share
—
Trade value
—
% of position
Class A Common Stock, par value $0.001 per share
Shares
−12.00
Price / share
$3.34
Trade value
$40.08
% of position
Net shares
+92.00
Net value
-$649.96
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock, par value $0.001 per share Direct | 1/24/2026 | M · Option Exercise | +102.00 | — | — | 105.2% | 97.00 | 199.00 |
| Class A Common Stock, par value $0.001 per share Direct | 1/24/2026 | F · Tax Withholding | −36.00 | $16.48 | $593.28 | 18.1% | 199.00 | 163.00 |
| Class A Common Stock, par value $0.001 per share Direct | 3/20/2026 | M · Option Exercise | +10.00 | — | — | 6.1% | 163.00 | 173.00 |
| Class A Common Stock, par value $0.001 per share Direct | 3/20/2026 | F · Tax Withholding | −5.00 | $3.32 | $16.60 | 2.9% | 173.00 | 168.00 |
| Class A Common Stock, par value $0.001 per share Direct | 4/1/2026 | M · Option Exercise | +33.00 | — | — | 19.6% | 168.00 | 201.00 |
| Class A Common Stock, par value $0.001 per share Direct | 4/1/2026 | F · Tax Withholding | −12.00 | $3.34 | $40.08 | 6.0% | 201.00 | 189.00 |
| Total | +92.00 | -$649.96 | ||||||
Restricted Stock Units
Class A Common Stock, par value $0.001 per share
102.00 shares
Shares
−102.00
Strike price
Held after
0.00
Exercisable
—
Restricted Stock Units
Class A Common Stock, par value $0.001 per share
10.00 shares
Shares
−10.00
Strike price
Held after
0.00
Exercisable
—
Employee Stock Options (right to buy)
Class A Common Stock, par value $0.001 per share
4.38K shares
Shares
+4.38K
Strike price
3.32
Held after
4.38K
Exercisable
—
Restricted Stock Units
Class A Common Stock, par value $0.001 per share
33.00 shares
Shares
−33.00
Strike price
Held after
68.00
Exercisable
—
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock, par value $0.001 per share102.00 shares | 1/24/2026 | M · Option Exercise | −102.00 | — | 0.00 | |
| Restricted Stock Units Direct | Class A Common Stock, par value $0.001 per share10.00 shares | 3/20/2026 | M · Option Exercise | −10.00 | — | 0.00 | |
| Employee Stock Options (right to buy) Direct | Class A Common Stock, par value $0.001 per share4.38K shares | 3/24/2026 | A · Award | +4.38K | 3.32 | — | 4.38K |
| Restricted Stock Units Direct | Class A Common Stock, par value $0.001 per share33.00 shares | 4/1/2026 | M · Option Exercise | −33.00 | — | 68.00 |