PALEY ERIC B

PrivateCIK: 1670811
Location

VENTURA, CA

PALEY ERIC B sold 23.9% of their position (15K shares) of TRADE DESK, INC. on the open market

Open‑market sale worth $1.25M — a significant reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 9 sales
InsiderPALEY ERIC BCIK 1670811
IssuerTRADE DESK, INC.CIK 1671933
Director
Since Jan 2019
-15K
Net shares
Net seller
$1.25M
Total sold
9
Open market trades
0B · 9S
9
Total transactions
15K disposed
Non-Derivative Transactions9

Class A Common Stock

Direct
S · Sale

Shares

2.32K

Price / share

$82.09

Trade value

$190.37K

% of position

2.0%
3/1/2022
116.73K114.41K

Class A Common Stock

Direct
S · Sale

Shares

2.65K

Price / share

$82.84

Trade value

$219.44K

% of position

2.3%
3/1/2022
114.41K111.76K

Class A Common Stock

Direct
S · Sale

Shares

1.90K

Price / share

$84.13

Trade value

$159.76K

% of position

1.7%
3/1/2022
111.76K109.86K

Class A Common Stock

Direct
S · Sale

Shares

633.00

Price / share

$85.48

Trade value

$54.11K

% of position

0.6%
3/1/2022
109.86K109.23K

Class A Common Stock

Indirect
S · Sale

Shares

3.46K

Price / share

$82.24

Trade value

$284.22K

% of position

6.3%
3/1/2022
55.27K51.81K

Class A Common Stock

Indirect
S · Sale

Shares

1.62K

Price / share

$83.09

Trade value

$134.44K

% of position

3.1%
3/1/2022
51.81K50.19K

Class A Common Stock

Indirect
S · Sale

Shares

1.39K

Price / share

$84.18

Trade value

$116.93K

% of position

2.8%
3/1/2022
50.19K48.80K

Class A Common Stock

Indirect
S · Sale

Shares

895.00

Price / share

$85.05

Trade value

$76.12K

% of position

1.8%
3/1/2022
48.80K47.91K

Class A Common Stock

Indirect
S · Sale

Shares

142.00

Price / share

$86.07

Trade value

$12.22K

% of position

0.3%
3/1/2022
47.91K47.77K
Total

Net shares

15K

Net value

-$1.25M

Derivative Transactions0
No derivative transactions reported
Non-Derivative Holdings (Post-Transaction)1

Class A Common Stock

Indirect
Shares owned43.92K
Total
43.92K indirect43.92K
Derivative Holdings (Post-Transaction)0
No derivative holdings reported
PALEY ERIC B — Insider Transaction (Form 4) Filed Mar 3, 2022 | Finecho