PALEY ERIC B

PrivateCIK: 1670811
Location

VENTURA, CA

PALEY ERIC B sold 17.1% of their position (15K shares) of TRADE DESK, INC. on the open market

Open‑market sale worth $1.20M — a significant reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 4 sales
InsiderPALEY ERIC BCIK 1670811
IssuerTRADE DESK, INC.CIK 1671933
Director
Since Jan 2019
-15K
Net shares
Net seller
$1.20M
Total sold
4
Open market trades
0B · 4S
4
Total transactions
15K disposed
Non-Derivative Transactions4

Class A Common Stock

Indirect
S · Sale

Shares

3.63K

Price / share

$80.30

Trade value

$291.81K

% of position

5.0%
9/1/2001
72.91K69.28K

Class A Common Stock

Direct
S · Sale

Shares

3.84K

Price / share

$79.59

Trade value

$305.94K

% of position

2.8%
9/1/2021
138.21K134.37K

Class A Common Stock

Direct
S · Sale

Shares

3.66K

Price / share

$80.31

Trade value

$293.61K

% of position

2.7%
9/1/2021
134.37K130.71K

Class A Common Stock

Indirect
S · Sale

Shares

3.87K

Price / share

$79.61

Trade value

$307.77K

% of position

5.0%
9/1/2021
76.78K72.91K
Total

Net shares

15K

Net value

-$1.20M

Derivative Transactions0
No derivative transactions reported
Non-Derivative Holdings (Post-Transaction)1

Class A Common Stock

Indirect
Shares owned43.92K
Total
43.92K indirect43.92K
Derivative Holdings (Post-Transaction)0
No derivative holdings reported
PALEY ERIC B — Insider Transaction (Form 4) Filed Sep 3, 2021 | Finecho