PACIFIC FINANCIAL GROUP INC

Filed: 5/14/2026ACC: 0001214659-26-006146

📋 What this filing means

PACIFIC FINANCIAL GROUP INC filed this quarterly 13F‑HR report disclosing 87 equity positions with a total reported market value of $185.58M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$185.58M

Total AUM (reported)

1.90M

Total Shares

Allocation by class

CORE S&P500 ETF$20.97M11.3%

UNIT SER 1$12.58M6.8%

S&P 500 GRWT ETF$10.27M5.5%

TR UNIT$9.45M5.1%

STATE STREET SPD$8.25M4.4%

CORE S&P SCP ETF$6.75M3.6%

GROWTH ETF$6.57M3.5%

Portfolio Concentration

Top 3$43.82M23.6%

4–10$45.37M24.4%

11–25$48.47M26.1%

Rest$47.92M25.8%

Top 3 weight

23.6%

Top 10 weight

48.1%

Voting Authority Distribution

Total shares with voting rights: 1.90M

Sole

Full voting authority

872.39K

% of voting shares45.8%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

1.03M

% of voting shares54.2%

Investment Discretion (by position count)

Sole87

Shared0

Other0

Dominant voting typeNone · 54.2% of voting shares

Institutional Holdings87

Rows:

ISHARES TR

SOLE

CORE S&P500 ETF

Shares32.10K

TypeSH

Market value$20.97M

11.30%

Sole

Shared

0.00

None

24.10K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares21.79K

TypeSH

Market value$12.58M

6.78%

Sole

3.92K

Shared

0.00

None

17.87K

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares90.81K

TypeSH

Market value$10.27M

5.53%

Sole

18.85K

Shared

0.00

None

71.95K

STATE STR SPDR S&P 500 ETF T

SOLE

TR UNIT

Shares14.51K

TypeSH

Market value$9.45M

5.09%

Sole

8.14K

Shared

0.00

None

6.36K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares54.28K

TypeSH

Market value$6.75M

3.64%

Sole

14.51K

Shared

0.00

None

39.77K

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares15.03K

TypeSH

Market value$6.57M

3.54%

Sole

10.10K

Shared

0.00

None

4.93K

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares93.86K

TypeSH

Market value$6.01M

3.24%

Sole

72.65K

Shared

0.00

None

21.20K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares26.89K

TypeSH

Market value$5.68M

3.06%

Sole

9.75K

Shared

0.00

None

17.14K

ISHARES TR

SOLE

MRGSTR MD CP ETF

Shares66.73K

TypeSH

Market value$5.57M

3.00%

Sole

15.60K

Shared

0.00

None

51.13K

ISHARES TR

SOLE

CORE DIV GRWTH

Shares76.25K

TypeSH

Market value$5.35M

2.88%

Sole

18.26K

Shared

0.00

None

57.99K

SPDR SERIES TRUST

SOLE

STATE STREET SPD

Shares91.51K

TypeSH

Market value$5.18M

2.79%

Sole

21.14K

Shared

0.00

None

70.37K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares26.33K

TypeSH

Market value$5.17M

2.78%

Sole

17.97K

Shared

0.00

None

8.36K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares67.63K

TypeSH

Market value$4.57M

2.46%

Sole

18.86K

Shared

0.00

None

48.77K

INVESCO EXCHANGE TRADED FD T

SOLE

S&P500 QUALITY

Shares56.99K

TypeSH

Market value$4.28M

2.31%

Sole

55.42K

Shared

0.00

None

1.56K

NORTHERN LTS FD TR IV

SOLE

MAIN SECTR ROTN

Shares59.18K

TypeSH

Market value$3.57M

1.93%

Sole

59.18K

Shared

0.00

None

0.00

BLACKROCK ETF TRUST

SOLE

ISHARES US EQUIT

Shares57.20K

TypeSH

Market value$3.33M

1.79%

Sole

56.61K

Shared

0.00

None

592.00

VANGUARD INDEX FDS

SOLE

SMALL CP ETF

Shares10.80K

TypeSH

Market value$2.83M

1.52%

Sole

9.82K

Shared

0.00

None

979.00

INVESCO EXCH TRADED FD TR II

SOLE

S&P 500 MOMNTM

Shares25.16K

TypeSH

Market value$2.82M

1.52%

Sole

25.16K

Shared

0.00

None

0.00

ISHARES TR

SOLE

MSCI ACWI EXUS

Shares65.62K

TypeSH

Market value$2.68M

1.45%

Sole

25.39K

Shared

0.00

None

40.24K

ISHARES TR

SOLE

S&P MC 400GR ETF

Shares25.83K

TypeSH

Market value$2.60M

1.40%

Sole

6.75K

Shared

0.00

None

19.09K

SPDR SERIES TRUST

SOLE

STATE STREET SPD

Shares75.87K

TypeSH

Market value$2.54M

1.37%

Sole

27.39K

Shared

0.00

None

48.48K

PGIM ETF TR

SOLE

PGIM ULTRA SH BD

Shares47.69K

TypeSH

Market value$2.37M

1.28%

Sole

47.69K

Shared

0.00

None

0.00

FIDELITY COVINGTON TRUST

SOLE

HIGH DIVID ETF

Shares41.87K

TypeSH

Market value$2.31M

1.25%

Sole

41.87K

Shared

0.00

None

0.00

ISHARES TR

SOLE

1 3 YR TREAS BD

Shares25.66K

TypeSH

Market value$2.12M

1.14%

Sole

9.19K

Shared

0.00

None

16.47K

VANGUARD INTL EQUITY INDEX F

SOLE

FTSE EMR MKT ETF

Shares38.68K

TypeSH

Market value$2.09M

1.13%

Sole

31.11K

Shared

0.00

None

7.58K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	CORE S&P500 ETF	32.10K	SH	$20.97M 11.30%	8K	24.10K
INVESCO QQQ TRSOLE	UNIT SER 1	21.79K	SH	$12.58M 6.78%	3.92K	17.87K
ISHARES TRSOLE	S&P 500 GRWT ETF	90.81K	SH	$10.27M 5.53%	18.85K	71.95K
STATE STR SPDR S&P 500 ETF TSOLE	TR UNIT	14.51K	SH	$9.45M 5.09%	8.14K	6.36K
ISHARES TRSOLE	CORE S&P SCP ETF	54.28K	SH	$6.75M 3.64%	14.51K	39.77K
VANGUARD INDEX FDSSOLE	GROWTH ETF	15.03K	SH	$6.57M 3.54%	10.10K	4.93K
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	93.86K	SH	$6.01M 3.24%	72.65K	21.20K
ISHARES TRSOLE	S&P 500 VAL ETF	26.89K	SH	$5.68M 3.06%	9.75K	17.14K
ISHARES TRSOLE	MRGSTR MD CP ETF	66.73K	SH	$5.57M 3.00%	15.60K	51.13K
ISHARES TRSOLE	CORE DIV GRWTH	76.25K	SH	$5.35M 2.88%	18.26K	57.99K
SPDR SERIES TRUSTSOLE	STATE STREET SPD	91.51K	SH	$5.18M 2.79%	21.14K	70.37K
VANGUARD INDEX FDSSOLE	VALUE ETF	26.33K	SH	$5.17M 2.78%	17.97K	8.36K
ISHARES TRSOLE	CORE S&P MCP ETF	67.63K	SH	$4.57M 2.46%	18.86K	48.77K
INVESCO EXCHANGE TRADED FD TSOLE	S&P500 QUALITY	56.99K	SH	$4.28M 2.31%	55.42K	1.56K
NORTHERN LTS FD TR IVSOLE	MAIN SECTR ROTN	59.18K	SH	$3.57M 1.93%	59.18K	0.00
BLACKROCK ETF TRUSTSOLE	ISHARES US EQUIT	57.20K	SH	$3.33M 1.79%	56.61K	592.00
VANGUARD INDEX FDSSOLE	SMALL CP ETF	10.80K	SH	$2.83M 1.52%	9.82K	979.00
INVESCO EXCH TRADED FD TR IISOLE	S&P 500 MOMNTM	25.16K	SH	$2.82M 1.52%	25.16K	0.00
ISHARES TRSOLE	MSCI ACWI EXUS	65.62K	SH	$2.68M 1.45%	25.39K	40.24K
ISHARES TRSOLE	S&P MC 400GR ETF	25.83K	SH	$2.60M 1.40%	6.75K	19.09K
SPDR SERIES TRUSTSOLE	STATE STREET SPD	75.87K	SH	$2.54M 1.37%	27.39K	48.48K
PGIM ETF TRSOLE	PGIM ULTRA SH BD	47.69K	SH	$2.37M 1.28%	47.69K	0.00
FIDELITY COVINGTON TRUSTSOLE	HIGH DIVID ETF	41.87K	SH	$2.31M 1.25%	41.87K	0.00
ISHARES TRSOLE	1 3 YR TREAS BD	25.66K	SH	$2.12M 1.14%	9.19K	16.47K
VANGUARD INTL EQUITY INDEX FSOLE	FTSE EMR MKT ETF	38.68K	SH	$2.09M 1.13%	31.11K	7.58K

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