PACIFIC FINANCIAL GROUP INC

Filed: 7/21/2025ACC: 0001214659-25-010671

📋 What this filing means

PACIFIC FINANCIAL GROUP INC filed this quarterly 13F‑HR report disclosing 61 equity positions with a total reported market value of $128.11M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$128.11M

Total AUM (reported)

1.10M

Total Shares

Allocation by class

CORE S&P500 ETF$19.17M15.0%

UNIT SER 1$14.20M11.1%

S&P 500 GRWT ETF$10.96M8.6%

CORE S&P SCP ETF$6.90M5.4%

S&P 500 VAL ETF$5.63M4.4%

MRGSTR MD CP ETF$5.16M4.0%

TR UNIT$4.99M3.9%

Portfolio Concentration

Top 3$44.33M34.6%

4–10$36.62M28.6%

11–25$26.71M20.8%

Rest$20.45M16.0%

Top 3 weight

34.6%

Top 10 weight

63.2%

Voting Authority Distribution

Total shares with voting rights: 1.10M

Sole

Full voting authority

6.52K

% of voting shares0.6%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

1.09M

% of voting shares99.4%

Investment Discretion (by position count)

Sole61

Shared0

Other0

Dominant voting typeNone · 99.4% of voting shares

Institutional Holdings61

Rows:

ISHARES TR

SOLE

CORE S&P500 ETF

Shares30.87K

TypeSH

Market value$19.17M

14.96%

Sole

358.00

Shared

0.00

None

30.51K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares25.75K

TypeSH

Market value$14.20M

11.09%

Sole

34.00

Shared

0.00

None

25.71K

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares99.57K

TypeSH

Market value$10.96M

8.56%

Sole

217.00

Shared

0.00

None

99.36K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares63.13K

TypeSH

Market value$6.90M

5.39%

Sole

148.00

Shared

0.00

None

62.98K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares28.80K

TypeSH

Market value$5.63M

4.39%

Sole

0.00

Shared

0.00

None

28.80K

ISHARES TR

SOLE

MRGSTR MD CP ETF

Shares64.76K

TypeSH

Market value$5.16M

4.03%

Sole

225.00

Shared

0.00

None

64.54K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares8.07K

TypeSH

Market value$4.99M

3.89%

Sole

0.00

Shared

0.00

None

8.07K

ISHARES TR

SOLE

CORE DIV GRWTH

Shares77.38K

TypeSH

Market value$4.95M

3.86%

Sole

258.00

Shared

0.00

None

77.12K

SPDR SERIES TRUST

SOLE

PRTFLO S&P500 VL

Shares87.69K

TypeSH

Market value$4.59M

3.58%

Sole

361.00

Shared

0.00

None

87.33K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares71.09K

TypeSH

Market value$4.41M

3.44%

Sole

439.00

Shared

0.00

None

70.65K

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares7.64K

TypeSH

Market value$3.35M

2.62%

Sole

235.00

Shared

0.00

None

7.41K

ISHARES TR

SOLE

S&P MC 400GR ETF

Shares28.75K

TypeSH

Market value$2.62M

2.04%

Sole

0.00

Shared

0.00

None

28.75K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares14.41K

TypeSH

Market value$2.55M

1.99%

Sole

443.00

Shared

0.00

None

13.97K

SPDR SERIES TRUST

SOLE

PORTFOLIO INTRMD

Shares60.74K

TypeSH

Market value$2.04M

1.59%

Sole

0.00

Shared

0.00

None

60.74K

LISTED FDS TR

SOLE

OVERLAY SHARES

Shares48.35K

TypeSH

Market value$1.78M

1.39%

Sole

0.00

Shared

0.00

None

48.35K

ISHARES TR

SOLE

S&P SML 600 GWT

Shares13.35K

TypeSH

Market value$1.78M

1.39%

Sole

0.00

Shared

0.00

None

13.35K

VANGUARD BD INDEX FDS

SOLE

SHORT TRM BOND

Shares22.56K

TypeSH

Market value$1.78M

1.39%

Sole

57.00

Shared

0.00

None

22.50K

ISHARES TR

SOLE

1 3 YR TREAS BD

Shares20.59K

TypeSH

Market value$1.71M

1.33%

Sole

0.00

Shared

0.00

None

20.59K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares4.84K

TypeSH

Market value$1.47M

1.15%

Sole

0.00

Shared

0.00

None

4.84K

ISHARES TR

SOLE

S&P MC 400VL ETF

Shares11.36K

TypeSH

Market value$1.40M

1.10%

Sole

0.00

Shared

0.00

None

11.36K

ISHARES TR

SOLE

RUS 1000 ETF

Shares4.04K

TypeSH

Market value$1.37M

1.07%

Sole

0.00

Shared

0.00

None

4.04K

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares3.17K

TypeSH

Market value$1.35M

1.05%

Sole

0.00

Shared

0.00

None

3.17K

ISHARES TR

SOLE

SP SMCP600VL ETF

Shares12.58K

TypeSH

Market value$1.25M

0.98%

Sole

0.00

Shared

0.00

None

12.58K

VANGUARD INDEX FDS

SOLE

LARGE CAP ETF

Shares4.13K

TypeSH

Market value$1.18M

0.92%

Sole

0.00

Shared

0.00

None

4.13K

ISHARES TR

SOLE

CORE US AGGBD ET

Shares11K

TypeSH

Market value$1.09M

0.85%

Sole

377.00

Shared

0.00

None

10.62K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	CORE S&P500 ETF	30.87K	SH	$19.17M 14.96%	358.00	30.51K
INVESCO QQQ TRSOLE	UNIT SER 1	25.75K	SH	$14.20M 11.09%	34.00	25.71K
ISHARES TRSOLE	S&P 500 GRWT ETF	99.57K	SH	$10.96M 8.56%	217.00	99.36K
ISHARES TRSOLE	CORE S&P SCP ETF	63.13K	SH	$6.90M 5.39%	148.00	62.98K
ISHARES TRSOLE	S&P 500 VAL ETF	28.80K	SH	$5.63M 4.39%	0.00	28.80K
ISHARES TRSOLE	MRGSTR MD CP ETF	64.76K	SH	$5.16M 4.03%	225.00	64.54K
SPDR S&P 500 ETF TRSOLE	TR UNIT	8.07K	SH	$4.99M 3.89%	0.00	8.07K
ISHARES TRSOLE	CORE DIV GRWTH	77.38K	SH	$4.95M 3.86%	258.00	77.12K
SPDR SERIES TRUSTSOLE	PRTFLO S&P500 VL	87.69K	SH	$4.59M 3.58%	361.00	87.33K
ISHARES TRSOLE	CORE S&P MCP ETF	71.09K	SH	$4.41M 3.44%	439.00	70.65K
VANGUARD INDEX FDSSOLE	GROWTH ETF	7.64K	SH	$3.35M 2.62%	235.00	7.41K
ISHARES TRSOLE	S&P MC 400GR ETF	28.75K	SH	$2.62M 2.04%	0.00	28.75K
VANGUARD INDEX FDSSOLE	VALUE ETF	14.41K	SH	$2.55M 1.99%	443.00	13.97K
SPDR SERIES TRUSTSOLE	PORTFOLIO INTRMD	60.74K	SH	$2.04M 1.59%	0.00	60.74K
LISTED FDS TRSOLE	OVERLAY SHARES	48.35K	SH	$1.78M 1.39%	0.00	48.35K
ISHARES TRSOLE	S&P SML 600 GWT	13.35K	SH	$1.78M 1.39%	0.00	13.35K
VANGUARD BD INDEX FDSSOLE	SHORT TRM BOND	22.56K	SH	$1.78M 1.39%	57.00	22.50K
ISHARES TRSOLE	1 3 YR TREAS BD	20.59K	SH	$1.71M 1.33%	0.00	20.59K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	4.84K	SH	$1.47M 1.15%	0.00	4.84K
ISHARES TRSOLE	S&P MC 400VL ETF	11.36K	SH	$1.40M 1.10%	0.00	11.36K
ISHARES TRSOLE	RUS 1000 ETF	4.04K	SH	$1.37M 1.07%	0.00	4.04K
ISHARES TRSOLE	RUS 1000 GRW ETF	3.17K	SH	$1.35M 1.05%	0.00	3.17K
ISHARES TRSOLE	SP SMCP600VL ETF	12.58K	SH	$1.25M 0.98%	0.00	12.58K
VANGUARD INDEX FDSSOLE	LARGE CAP ETF	4.13K	SH	$1.18M 0.92%	0.00	4.13K
ISHARES TRSOLE	CORE US AGGBD ET	11K	SH	$1.09M 0.85%	377.00	10.62K

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