PACIFIC FINANCIAL GROUP INC

Filed: 2/14/2025ACC: 0001214659-25-002735

📋 What this filing means

PACIFIC FINANCIAL GROUP INC filed this quarterly 13F‑HR report disclosing 58 equity positions with a total reported market value of $134.78M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$134.78M

Total AUM (reported)

1.18M

Total Shares

Allocation by class

CORE S&P500 ETF$20.41M15.1%

UNIT SER 1$15.41M11.4%

S&P 500 GRWT ETF$11.14M8.3%

CORE S&P SCP ETF$7.91M5.9%

S&P 500 VAL ETF$6.80M5.0%

CORE S&P MCP ETF$5.26M3.9%

TR UNIT$5.23M3.9%

Portfolio Concentration

Top 3$46.97M34.8%

4–10$39.60M29.4%

11–25$28.47M21.1%

Rest$19.75M14.7%

Top 3 weight

34.8%

Top 10 weight

64.2%

Voting Authority Distribution

Total shares with voting rights: 1.18M

Sole

Full voting authority

3.86K

% of voting shares0.3%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

1.17M

% of voting shares99.7%

Investment Discretion (by position count)

Sole58

Shared0

Other0

Dominant voting typeNone · 99.7% of voting shares

Institutional Holdings58

Rows:

ISHARES TR

SOLE

CORE S&P500 ETF

Shares34.68K

TypeSH

Market value$20.41M

15.15%

Sole

56.00

Shared

0.00

None

34.62K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares30.14K

TypeSH

Market value$15.41M

11.43%

Sole

34.00

Shared

0.00

None

30.11K

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares109.75K

TypeSH

Market value$11.14M

8.27%

Sole

216.00

Shared

0.00

None

109.53K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares68.62K

TypeSH

Market value$7.91M

5.87%

Sole

148.00

Shared

0.00

None

68.47K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares35.61K

TypeSH

Market value$6.80M

5.04%

Sole

0.00

Shared

0.00

None

35.61K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares84.42K

TypeSH

Market value$5.26M

3.90%

Sole

0.00

Shared

0.00

None

84.42K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares8.93K

TypeSH

Market value$5.23M

3.88%

Sole

0.00

Shared

0.00

None

8.93K

ISHARES TR

SOLE

MRGSTR MD CP ETF

Shares65.66K

TypeSH

Market value$5.00M

3.71%

Sole

225.00

Shared

0.00

None

65.43K

ISHARES TR

SOLE

CORE DIV GRWTH

Shares78.43K

TypeSH

Market value$4.81M

3.57%

Sole

258.00

Shared

0.00

None

78.17K

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares89.87K

TypeSH

Market value$4.60M

3.41%

Sole

361.00

Shared

0.00

None

89.51K

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares8.49K

TypeSH

Market value$3.48M

2.58%

Sole

239.00

Shared

0.00

None

8.25K

ISHARES TR

SOLE

S&P MC 400GR ETF

Shares34.88K

TypeSH

Market value$3.17M

2.35%

Sole

0.00

Shared

0.00

None

34.88K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares15.69K

TypeSH

Market value$2.66M

1.97%

Sole

437.00

Shared

0.00

None

15.25K

SPDR SER TR

SOLE

PORTFOLIO INTRMD

Shares74.79K

TypeSH

Market value$2.45M

1.82%

Sole

0.00

Shared

0.00

None

74.79K

ISHARES TR

SOLE

S&P SML 600 GWT

Shares15.96K

TypeSH

Market value$2.16M

1.60%

Sole

0.00

Shared

0.00

None

15.96K

ISHARES TR

SOLE

1 3 YR TREAS BD

Shares25.76K

TypeSH

Market value$2.11M

1.57%

Sole

0.00

Shared

0.00

None

25.76K

ISHARES TR

SOLE

S&P MC 400VL ETF

Shares14.07K

TypeSH

Market value$1.76M

1.30%

Sole

0.00

Shared

0.00

None

14.07K

ISHARES TR

SOLE

SP SMCP600VL ETF

Shares14.41K

TypeSH

Market value$1.56M

1.16%

Sole

0.00

Shared

0.00

None

14.41K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares5.01K

TypeSH

Market value$1.45M

1.08%

Sole

0.00

Shared

0.00

None

5.01K

ISHARES TR

SOLE

RUSSELL 2000 ETF

Shares6.40K

TypeSH

Market value$1.41M

1.05%

Sole

0.00

Shared

0.00

None

6.40K

VANGUARD BD INDEX FDS

SOLE

SHORT TRM BOND

Shares18.05K

TypeSH

Market value$1.39M

1.03%

Sole

138.00

Shared

0.00

None

17.91K

ISHARES TR

SOLE

RUS 1000 ETF

Shares4.04K

TypeSH

Market value$1.30M

0.97%

Sole

0.00

Shared

0.00

None

4.04K

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares3.17K

TypeSH

Market value$1.27M

0.94%

Sole

0.00

Shared

0.00

None

3.17K

SPDR S&P MIDCAP 400 ETF TR

SOLE

UTSER1 S&PDCRP

Shares2.03K

TypeSH

Market value$1.16M

0.86%

Sole

0.00

Shared

0.00

None

2.03K

VANGUARD INDEX FDS

SOLE

LARGE CAP ETF

Shares4.13K

TypeSH

Market value$1.11M

0.83%

Sole

0.00

Shared

0.00

None

4.13K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	CORE S&P500 ETF	34.68K	SH	$20.41M 15.15%	56.00	34.62K
INVESCO QQQ TRSOLE	UNIT SER 1	30.14K	SH	$15.41M 11.43%	34.00	30.11K
ISHARES TRSOLE	S&P 500 GRWT ETF	109.75K	SH	$11.14M 8.27%	216.00	109.53K
ISHARES TRSOLE	CORE S&P SCP ETF	68.62K	SH	$7.91M 5.87%	148.00	68.47K
ISHARES TRSOLE	S&P 500 VAL ETF	35.61K	SH	$6.80M 5.04%	0.00	35.61K
ISHARES TRSOLE	CORE S&P MCP ETF	84.42K	SH	$5.26M 3.90%	0.00	84.42K
SPDR S&P 500 ETF TRSOLE	TR UNIT	8.93K	SH	$5.23M 3.88%	0.00	8.93K
ISHARES TRSOLE	MRGSTR MD CP ETF	65.66K	SH	$5.00M 3.71%	225.00	65.43K
ISHARES TRSOLE	CORE DIV GRWTH	78.43K	SH	$4.81M 3.57%	258.00	78.17K
SPDR SER TRSOLE	PRTFLO S&P500 VL	89.87K	SH	$4.60M 3.41%	361.00	89.51K
VANGUARD INDEX FDSSOLE	GROWTH ETF	8.49K	SH	$3.48M 2.58%	239.00	8.25K
ISHARES TRSOLE	S&P MC 400GR ETF	34.88K	SH	$3.17M 2.35%	0.00	34.88K
VANGUARD INDEX FDSSOLE	VALUE ETF	15.69K	SH	$2.66M 1.97%	437.00	15.25K
SPDR SER TRSOLE	PORTFOLIO INTRMD	74.79K	SH	$2.45M 1.82%	0.00	74.79K
ISHARES TRSOLE	S&P SML 600 GWT	15.96K	SH	$2.16M 1.60%	0.00	15.96K
ISHARES TRSOLE	1 3 YR TREAS BD	25.76K	SH	$2.11M 1.57%	0.00	25.76K
ISHARES TRSOLE	S&P MC 400VL ETF	14.07K	SH	$1.76M 1.30%	0.00	14.07K
ISHARES TRSOLE	SP SMCP600VL ETF	14.41K	SH	$1.56M 1.16%	0.00	14.41K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	5.01K	SH	$1.45M 1.08%	0.00	5.01K
ISHARES TRSOLE	RUSSELL 2000 ETF	6.40K	SH	$1.41M 1.05%	0.00	6.40K
VANGUARD BD INDEX FDSSOLE	SHORT TRM BOND	18.05K	SH	$1.39M 1.03%	138.00	17.91K
ISHARES TRSOLE	RUS 1000 ETF	4.04K	SH	$1.30M 0.97%	0.00	4.04K
ISHARES TRSOLE	RUS 1000 GRW ETF	3.17K	SH	$1.27M 0.94%	0.00	3.17K
SPDR S&P MIDCAP 400 ETF TRSOLE	UTSER1 S&PDCRP	2.03K	SH	$1.16M 0.86%	0.00	2.03K
VANGUARD INDEX FDSSOLE	LARGE CAP ETF	4.13K	SH	$1.11M 0.83%	0.00	4.13K

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