Senior insider sale
Executive Chairman at VITAL FARMS, INC. — senior position signals high conviction
$2.45M
95K shares
What this filing means
OHAYER MATTHEW plans to sell 95K shares of VITAL FARMS, INC. valued at approximately $2.45M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 3/2/2026ACC: 0001950047-26-002006
DirectorOfficer10% Owner· Executive Chairman
Since Jul 2020
95K
Shares to sell
$2.45M
Approx. market value
45K
Acquired (3 months)
1
Planned
3 completed
Securities Acquired — Last 3 Months1
Founders Shares
N/A
1/16/2015
45KTotal acquired45K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
1/16/2015 | Founders Shares N/A | 45K | — |
| Total | 45K | ||
Planned & Completed Dispositions4
Completed
—Completed
Units to sell
20K
Market value
$558.2K
2/2/2026
—Completed
Units to sell
25K
Market value
$771.4K
1/2/2026
—Completed
Units to sell
5K
Market value
$176.3K
12/15/2025
Planned — Approximate Date
NASDAQPlanned
Units to sell
45K
Market value
$949.0K
3/2/2026
Total
Units
95K
Value
$2.45M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
2/2/2026 | 20K | $558.2K | — | Completed |
1/2/2026 | 25K | $771.4K | — | Completed |
12/15/2025 | 5K | $176.3K | — | Completed |
| Planned — Approximate Date | ||||
3/2/2026 | 45K | $949.0K | NASDAQ | Planned |
| Total | 95K | $2.45M | ||