Senior insider sale
Executive Chairman at VITAL FARMS, INC. — senior position signals high conviction
$17.48M
385K shares
What this filing means
OHAYER MATTHEW plans to sell 385K shares of VITAL FARMS, INC. valued at approximately $17.48M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 12/1/2025ACC: 0001950047-25-009531
DirectorOfficer10% Owner· Executive Chairman
Since Jul 2020
385K
Shares to sell
$17.48M
Approx. market value
75K
Acquired (3 months)
1
Planned
6 completed
Securities Acquired — Last 3 Months1
Founders Shares
N/A
1/16/2015
75KTotal acquired75K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
1/16/2015 | Founders Shares N/A | 75K | — |
| Total | 75K | ||
Planned & Completed Dispositions7
Completed
—Completed
Units to sell
5K
Market value
$188.9K
11/4/2025
—Completed
Units to sell
25K
Market value
$798.0K
11/3/2025
—Completed
Units to sell
35K
Market value
$1.41M
10/1/2025
—Completed
Units to sell
100K
Market value
$5.10M
9/4/2025
—Completed
Units to sell
100K
Market value
$5.20M
9/2/2025
—Completed
Units to sell
45K
Market value
$2.34M
9/2/2025
Planned — Approximate Date
NASDAQPlanned
Units to sell
75K
Market value
$2.45M
12/1/2025
Total
Units
385K
Value
$17.48M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
11/4/2025 | 5K | $188.9K | — | Completed |
11/3/2025 | 25K | $798.0K | — | Completed |
10/1/2025 | 35K | $1.41M | — | Completed |
9/4/2025 | 100K | $5.10M | — | Completed |
9/2/2025 | 100K | $5.20M | — | Completed |
9/2/2025 | 45K | $2.34M | — | Completed |
| Planned — Approximate Date | ||||
12/1/2025 | 75K | $2.45M | NASDAQ | Planned |
| Total | 385K | $17.48M | ||