Senior insider sale
Executive Chairman at VITAL FARMS, INC. — senior position signals high conviction
$9.21M
210K shares
OHAYER MATTHEW plans to sell 210K shares of VITAL FARMS, INC. valued at approximately $9.21M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Founder Stock
Cash
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
1/6/2015 | Founder Stock Cash | 100K | — |
| Total | 100K | ||
Completed
Units to sell
4.20K
Market value
$210.9K
Units to sell
800.00
Market value
$40.2K
Units to sell
5K
Market value
$226.1K
Units to sell
5K
Market value
$201.4K
Units to sell
30K
Market value
$1.07M
Units to sell
5K
Market value
$201.6K
Units to sell
30K
Market value
$1.17M
Units to sell
5K
Market value
$176.1K
Units to sell
25K
Market value
$789.8K
Planned — Approximate Date
Units to sell
100K
Market value
$5.11M
Units
210K
Value
$9.21M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
8/21/2025 | 4.20K | $210.9K | — | Completed |
8/19/2025 | 800.00 | $40.2K | — | Completed |
8/8/2025 | 5K | $226.1K | — | Completed |
8/7/2025 | 5K | $201.4K | — | Completed |
8/1/2025 | 30K | $1.07M | — | Completed |
7/23/2025 | 5K | $201.6K | — | Completed |
7/1/2025 | 30K | $1.17M | — | Completed |
6/17/2025 | 5K | $176.1K | — | Completed |
6/13/2025 | 25K | $789.8K | — | Completed |
| Planned — Approximate Date | ||||
8/29/2025 | 100K | $5.11M | NASDAQ | Planned |
| Total | 210K | $9.21M | ||