OHAYER MATTHEW (Executive Chairman) sold 0.4% of their position (25K shares) of VITAL FARMS, INC. on the open market
Open‑market sale worth $771.3K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 2 sales
Filed: 1/6/2026ACC: 0001193125-26-004700
DirectorOfficer10% Owner· Executive Chairman
Since Jul 2020
-25K
Net shares
Net seller
$771.3K
Total sold
2
Open market trades
0B · 2S
2
Total transactions
25K disposed
Non-Derivative Transactions2
Common Stock
Direct
Shares
−12.48K
Price / share
$30.43
Trade value
$379.89K
% of position
0.2%
1/2/2026
6.39M→6.37M
Common Stock
Direct
Shares
−12.52K
Price / share
$31.27
Trade value
$391.38K
% of position
0.2%
1/2/2026
6.37M→6.36M
Total
Net shares
−25K
Net value
-$771.26K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 1/2/2026 | S · Sale | −12.48K | $30.43 | $379.89K | 0.2% | 6.39M | 6.37M |
| Common Stock Direct | 1/2/2026 | S · Sale | −12.52K | $31.27 | $391.38K | 0.2% | 6.37M | 6.36M |
| Total | −25K | -$771.26K | ||||||
Derivative Transactions0
No derivative transactions reported
Non-Derivative Holdings (Post-Transaction)1
Common Stock
IndirectShares owned400K
Total
400K indirect400K
| Security Title | Shares Owned | Ownership Type |
|---|---|---|
| Common Stock | 400K | Indirect |
| Total | 400K | 400K indirect |
Derivative Holdings (Post-Transaction)0
No derivative holdings reported