OHAYER MATTHEW (Executive Chairman) sold 0.4% of their position (25K shares) of VITAL FARMS, INC. on the open market
Open‑market sale worth $829.2K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 2 sales
Filed: 12/3/2025ACC: 0001193125-25-306880
DirectorOfficer10% Owner· Executive Chairman
Since Jul 2020
-25K
Net shares
Net seller
$829.2K
Total sold
2
Open market trades
0B · 2S
2
Total transactions
25K disposed
Non-Derivative Transactions2
Common Stock
Direct
Shares
−20.93K
Price / share
$33.07
Trade value
$692.06K
% of position
0.3%
12/1/2025
6.42M→6.40M
Common Stock
Direct
Shares
−4.07K
Price / share
$33.67
Trade value
$137.14K
% of position
0.1%
12/1/2025
6.40M→6.39M
Total
Net shares
−25K
Net value
-$829.19K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 12/1/2025 | S · Sale | −20.93K | $33.07 | $692.06K | 0.3% | 6.42M | 6.40M |
| Common Stock Direct | 12/1/2025 | S · Sale | −4.07K | $33.67 | $137.14K | 0.1% | 6.40M | 6.39M |
| Total | −25K | -$829.19K | ||||||
Derivative Transactions0
No derivative transactions reported
Non-Derivative Holdings (Post-Transaction)1
Common Stock
IndirectShares owned400K
Total
400K indirect400K
| Security Title | Shares Owned | Ownership Type |
|---|---|---|
| Common Stock | 400K | Indirect |
| Total | 400K | 400K indirect |
Derivative Holdings (Post-Transaction)0
No derivative holdings reported