OHAYER MATTHEW (Executive Chairman) sold 0.5% of their position (30K shares) of VITAL FARMS, INC. on the open market
Open‑market sale worth $986.9K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 11/5/2025ACC: 0001193125-25-267172
DirectorOfficer10% Owner· Executive Chairman
Since Jul 2020
-30K
Net shares
Net seller
$986.9K
Total sold
3
Open market trades
0B · 3S
3
Total transactions
30K disposed
Non-Derivative Transactions3
Common Stock
Direct
Shares
−21.41K
Price / share
$31.85
Trade value
$681.84K
% of position
0.3%
11/3/2025
6.45M→6.43M
Common Stock
Direct
Shares
−3.59K
Price / share
$32.35
Trade value
$116.20K
% of position
0.1%
11/3/2025
6.43M→6.42M
Common Stock
Direct
Shares
−5K
Price / share
$37.78
Trade value
$188.90K
% of position
0.1%
11/4/2025
6.42M→6.42M
Total
Net shares
−30K
Net value
-$986.95K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 11/3/2025 | S · Sale | −21.41K | $31.85 | $681.84K | 0.3% | 6.45M | 6.43M |
| Common Stock Direct | 11/3/2025 | S · Sale | −3.59K | $32.35 | $116.20K | 0.1% | 6.43M | 6.42M |
| Common Stock Direct | 11/4/2025 | S · Sale | −5K | $37.78 | $188.90K | 0.1% | 6.42M | 6.42M |
| Total | −30K | -$986.95K | ||||||
Derivative Transactions0
No derivative transactions reported
Non-Derivative Holdings (Post-Transaction)1
Common Stock
IndirectShares owned716K
Total
716K indirect716K
| Security Title | Shares Owned | Ownership Type |
|---|---|---|
| Common Stock | 716K | Indirect |
| Total | 716K | 716K indirect |
Derivative Holdings (Post-Transaction)0
No derivative holdings reported