OHAYER MATTHEW (Executive Chairman) sold 0.5% of their position (35K shares) of VITAL FARMS, INC. on the open market
Open‑market sale worth $1.41M — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 10/3/2025ACC: 0001193125-25-230194
DirectorOfficer10% Owner· Executive Chairman
Since Jul 2020
-35K
Net shares
Net seller
$1.41M
Total sold
3
Open market trades
0B · 3S
3
Total transactions
35K disposed
Non-Derivative Transactions3
Common Stock
Direct
Shares
−600.00
Price / share
$38.17
Trade value
$22.90K
% of position
0.0%
10/1/2025
6.48M→6.48M
Common Stock
Direct
Shares
−23.54K
Price / share
$39.98
Trade value
$940.97K
% of position
0.4%
10/1/2025
6.48M→6.46M
Common Stock
Direct
Shares
−10.86K
Price / share
$40.63
Trade value
$441.40K
% of position
0.2%
10/1/2025
6.46M→6.45M
Total
Net shares
−35K
Net value
-$1.41M
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 10/1/2025 | S · Sale | −600.00 | $38.17 | $22.90K | 0.0% | 6.48M | 6.48M |
| Common Stock Direct | 10/1/2025 | S · Sale | −23.54K | $39.98 | $940.97K | 0.4% | 6.48M | 6.46M |
| Common Stock Direct | 10/1/2025 | S · Sale | −10.86K | $40.63 | $441.40K | 0.2% | 6.46M | 6.45M |
| Total | −35K | -$1.41M | ||||||
Derivative Transactions0
No derivative transactions reported
Non-Derivative Holdings (Post-Transaction)1
Common Stock
IndirectShares owned716K
Total
716K indirect716K
| Security Title | Shares Owned | Ownership Type |
|---|---|---|
| Common Stock | 716K | Indirect |
| Total | 716K | 716K indirect |
Derivative Holdings (Post-Transaction)0
No derivative holdings reported