OHAYER MATTHEW (Executive Chairman) sold 3.6% of their position (245K shares) of VITAL FARMS, INC. on the open market
Open‑market sale worth $12.65M — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 4 sales
Filed: 9/3/2025ACC: 0001025680-25-000010
DirectorOfficer10% Owner· Executive Chairman
Since Jul 2020
-245K
Net shares
Net seller
$12.65M
Total sold
4
Open market trades
0B · 4S
4
Total transactions
245K disposed
Non-Derivative Transactions4
Common Stock
Direct
Shares
−100K
Price / share
$51.13
Trade value
$5.11M
% of position
1.5%
8/29/2025
6.83M→6.73M
Common Stock
Direct
Shares
−100K
Price / share
$51.98
Trade value
$5.20M
% of position
1.5%
9/2/2025
6.73M→6.63M
Common Stock
Direct
Shares
−20.56K
Price / share
$51.52
Trade value
$1.06M
% of position
0.3%
9/2/2025
6.63M→6.61M
Common Stock
Direct
Shares
−24.44K
Price / share
$52.39
Trade value
$1.28M
% of position
0.4%
9/2/2025
6.61M→6.58M
Total
Net shares
−245K
Net value
-$12.65M
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 8/29/2025 | S · Sale | −100K | $51.13 | $5.11M | 1.5% | 6.83M | 6.73M |
| Common Stock Direct | 9/2/2025 | S · Sale | −100K | $51.98 | $5.20M | 1.5% | 6.73M | 6.63M |
| Common Stock Direct | 9/2/2025 | S · Sale | −20.56K | $51.52 | $1.06M | 0.3% | 6.63M | 6.61M |
| Common Stock Direct | 9/2/2025 | S · Sale | −24.44K | $52.39 | $1.28M | 0.4% | 6.61M | 6.58M |
| Total | −245K | -$12.65M | ||||||
Derivative Transactions0
No derivative transactions reported
Non-Derivative Holdings (Post-Transaction)1
Common Stock
IndirectShares owned716K
Total
716K indirect716K
| Security Title | Shares Owned | Ownership Type |
|---|---|---|
| Common Stock | 716K | Indirect |
| Total | 716K | 716K indirect |
Derivative Holdings (Post-Transaction)0
No derivative holdings reported