OHAYER MATTHEW (Executive Chairman) sold 1.5% of their position (100K shares) of VITAL FARMS, INC. on the open market
Open‑market sale worth $5.10M — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 1 sale
Filed: 9/8/2025ACC: 0000950170-25-113611
DirectorOfficer10% Owner· Executive Chairman
Since Jul 2020
-100K
Net shares
Net seller
$5.10M
Total sold
1
Open market trades
0B · 1S
1
Total transactions
100K disposed
Non-Derivative Transactions1
Common Stock
Direct
Shares
−100K
Price / share
$50.96
Trade value
$5.10M
% of position
1.5%
9/4/2025
6.58M→6.48M
Total
Net shares
−100K
Net value
-$5.10M
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 9/4/2025 | S · Sale | −100K | $50.96 | $5.10M | 1.5% | 6.58M | 6.48M |
| Total | −100K | -$5.10M | ||||||
Derivative Transactions0
No derivative transactions reported
Non-Derivative Holdings (Post-Transaction)1
Common Stock
IndirectShares owned716K
Total
716K indirect716K
| Security Title | Shares Owned | Ownership Type |
|---|---|---|
| Common Stock | 716K | Indirect |
| Total | 716K | 716K indirect |
Derivative Holdings (Post-Transaction)0
No derivative holdings reported