NONKO EUGENE

PrivateCIK: 1830016
Location

LOS ANGELES, CA

Senior insider sale

See Remarks at MEDIAALPHA, INC. — senior position signals high conviction

$4.66M

388.10K shares

What this filing means

NONKO EUGENE plans to sell 388.10K shares of MEDIAALPHA, INC. valued at approximately $4.66M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.

InsiderNONKO EUGENECIK 1830016
IssuerMEDIAALPHA, INC.CIK 1818383
DirectorOfficer· See Remarks
Since Oct 2020
388.10K
Shares to sell
$4.66M
Approx. market value
13K
Acquired (3 months)
1
Planned
31 completed
Securities Acquired — Last 3 Months2
Sort

Restricted Stock Lapse

Equity Compensation

8/15/2025
5.20K

Capital Contribution

NA

10/30/2021
7.80K
Total acquired13K
Planned & Completed Dispositions32
Sort

Completed

Completed

Units to sell

12.10K

Market value

$121.8K

2/3/2026
Completed

Units to sell

12.10K

Market value

$125.3K

2/2/2026
Completed

Units to sell

12.10K

Market value

$130.0K

1/28/2026
Completed

Units to sell

12.10K

Market value

$127.3K

1/27/2026
Completed

Units to sell

12.10K

Market value

$131.4K

1/26/2026
Completed

Units to sell

12.10K

Market value

$135.5K

1/22/2026
Completed

Units to sell

12.10K

Market value

$133.3K

1/21/2026
Completed

Units to sell

12.10K

Market value

$135.6K

1/20/2026
Completed

Units to sell

12.10K

Market value

$141.5K

1/14/2026
Completed

Units to sell

12.10K

Market value

$137.7K

1/13/2026
Completed

Units to sell

12.10K

Market value

$139.4K

1/12/2026
Completed

Units to sell

12.10K

Market value

$141.1K

1/7/2026
Completed

Units to sell

12.10K

Market value

$143.6K

1/6/2026
Completed

Units to sell

12.10K

Market value

$145.0K

1/5/2026
Completed

Units to sell

12.10K

Market value

$156.5K

12/31/2025
Completed

Units to sell

12.10K

Market value

$154.8K

12/30/2025
Completed

Units to sell

12.10K

Market value

$153.0K

12/29/2025
Completed

Units to sell

12.10K

Market value

$153.3K

12/24/2025
Completed

Units to sell

12.10K

Market value

$153.5K

12/23/2025
Completed

Units to sell

12.10K

Market value

$156.2K

12/22/2025
Completed

Units to sell

12.10K

Market value

$154.8K

12/17/2025
Completed

Units to sell

12.10K

Market value

$154.1K

12/16/2025
Completed

Units to sell

12.10K

Market value

$155.3K

12/15/2025
Completed

Units to sell

12.10K

Market value

$163.3K

12/10/2025
Completed

Units to sell

12.10K

Market value

$161.2K

12/9/2025
Completed

Units to sell

12.10K

Market value

$158.4K

12/8/2025
Completed

Units to sell

12.10K

Market value

$161.9K

12/3/2025
Completed

Units to sell

12.10K

Market value

$152.1K

12/2/2025
Completed

Units to sell

12.10K

Market value

$152.5K

12/1/2025
Completed

Units to sell

12.10K

Market value

$151.0K

11/26/2025
Completed

Units to sell

12.10K

Market value

$146.6K

11/25/2025

Planned — Approximate Date

NYSEPlanned

Units to sell

13K

Market value

$130.0K

2/25/2026
Total

Units

388.10K

Value

$4.66M

NONKO EUGENE — Planned Insider Sale (Form 144) | Finecho