NICOLET ADVISORY SERVICES, LLC

Filed: 8/13/2025ACC: 0001775863-25-000008

📋 What this filing means

NICOLET ADVISORY SERVICES, LLC filed this quarterly 13F‑HR report disclosing 407 equity positions with a total reported market value of $1.18B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

407

Positions

$1.18B

Total AUM (reported)

14.09M

Total Shares

Allocation by class

COM$354.92M30.2%

PRTFLO S&P500 VL$163.22M13.9%

PRTFLO S&P500 GW$148.56M12.6%

CORE S&P TTL STK$37.24M3.2%

AVANTIS EMGMKT$33.44M2.8%

VAN FTSE DEV MKT$29.83M2.5%

CL B NEW$27.34M2.3%

Portfolio Concentration

Top 3$349.02M29.7%

4–10$202.37M17.2%

11–25$227.35M19.3%

Rest$396.62M33.7%

Top 3 weight

29.7%

Top 10 weight

46.9%

Voting Authority Distribution

Total shares with voting rights: 14.09M

Sole

Full voting authority

6.91K

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

14.08M

% of voting shares100.0%

Investment Discretion (by position count)

Sole407

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings407

Rows:

SPDR SERIES TRUST

SOLE

PRTFLO S&P500 VL

Shares3.13M

TypeSH

Market value$163.22M

13.89%

Sole

2.75K

Shared

0.00

None

3.13M

SPDR SERIES TRUST

SOLE

PRTFLO S&P500 GW

Shares1.54M

TypeSH

Market value$148.56M

12.64%

Sole

1.45K

Shared

0.00

None

1.53M

ISHARES TR

SOLE

CORE S&P TTL STK

Shares274.24K

TypeSH

Market value$37.24M

3.17%

Sole

0.00

Shared

0.00

None

274.24K

AMERICAN CENTY ETF TR

SOLE

AVANTIS EMGMKT

Shares487.82K

TypeSH

Market value$33.44M

2.84%

Sole

1.25K

Shared

0.00

None

486.58K

APPLE INC

SOLE

COM

Shares162.66K

TypeSH

Market value$32.92M

2.80%

Sole

0.00

Shared

0.00

None

162.66K

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares532.55K

TypeSH

Market value$29.83M

2.54%

Sole

0.00

Shared

0.00

None

532.55K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares57.82K

TypeSH

Market value$27.34M

2.33%

Sole

0.00

Shared

0.00

None

57.82K

MICROSOFT CORP

SOLE

COM

Shares50.58K

TypeSH

Market value$26.51M

2.26%

Sole

0.00

Shared

0.00

None

50.58K

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares93.16K

TypeSH

Market value$26.27M

2.23%

Sole

0.00

Shared

0.00

None

93.16K

VANGUARD MUN BD FDS

SOLE

TAX EXEMPT BD

Shares533.88K

TypeSH

Market value$26.07M

2.22%

Sole

0.00

Shared

0.00

None

533.88K

FIDELITY MERRIMACK STR TR

SOLE

TOTAL BD ETF

Shares539.34K

TypeSH

Market value$24.75M

2.11%

Sole

0.00

Shared

0.00

None

539.34K

JPMORGAN CHASE & CO.

SOLE

COM

Shares65.75K

TypeSH

Market value$19.02M

1.62%

Sole

0.00

Shared

0.00

None

65.75K

PROCTER AND GAMBLE CO

SOLE

COM

Shares126.07K

TypeSH

Market value$18.99M

1.62%

Sole

0.00

Shared

0.00

None

126.07K

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares239.52K

TypeSH

Market value$17.63M

1.50%

Sole

0.00

Shared

0.00

None

239.52K

NVIDIA CORPORATION

SOLE

COM

Shares97.04K

TypeSH

Market value$16.86M

1.43%

Sole

0.00

Shared

0.00

None

97.04K

VICTORY PORTFOLIOS II

SOLE

CORE INTERMEDIAT

Shares346.57K

TypeSH

Market value$16.35M

1.39%

Sole

0.00

Shared

0.00

None

346.57K

JPMORGAN CHASE FINL CO LLC

SOLE

CAL LKD 44

Shares478.27K

TypeSH

Market value$14.71M

1.25%

Sole

0.00

Shared

0.00

None

478.27K

WEC ENERGY GROUP INC

SOLE

COM

Shares132.54K

TypeSH

Market value$14.61M

1.24%

Sole

0.00

Shared

0.00

None

132.54K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares25.04K

TypeSH

Market value$14.31M

1.22%

Sole

569.00

Shared

0.00

None

24.47K

AMERICAN CENTY ETF TR

SOLE

REAL ESTATE ETF

Shares326.36K

TypeSH

Market value$14.24M

1.21%

Sole

903.00

Shared

0.00

None

325.46K

VANGUARD SCOTTSDALE FDS

SOLE

SHORT TERM TREAS

Shares208.78K

TypeSH

Market value$12.24M

1.04%

Sole

0.00

Shared

0.00

None

208.78K

AMAZON COM INC

SOLE

COM

Shares54.04K

TypeSH

Market value$11.61M

0.99%

Sole

0.00

Shared

0.00

None

54.04K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares18.02K

TypeSH

Market value$11.26M

0.96%

Sole

0.00

Shared

0.00

None

18.02K

VANGUARD INDEX FDS

SOLE

SMALL CP ETF

Shares44.04K

TypeSH

Market value$10.46M

0.89%

Sole

0.00

Shared

0.00

None

44.04K

ALPS ETF TR

SOLE

ALERIAN MLP

Shares208.48K

TypeSH

Market value$10.31M

0.88%

Sole

0.00

Shared

0.00

None

208.48K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
SPDR SERIES TRUSTSOLE	PRTFLO S&P500 VL	3.13M	SH	$163.22M 13.89%	2.75K	3.13M
SPDR SERIES TRUSTSOLE	PRTFLO S&P500 GW	1.54M	SH	$148.56M 12.64%	1.45K	1.53M
ISHARES TRSOLE	CORE S&P TTL STK	274.24K	SH	$37.24M 3.17%	0.00	274.24K
AMERICAN CENTY ETF TRSOLE	AVANTIS EMGMKT	487.82K	SH	$33.44M 2.84%	1.25K	486.58K
APPLE INCSOLE	COM	162.66K	SH	$32.92M 2.80%	0.00	162.66K
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	532.55K	SH	$29.83M 2.54%	0.00	532.55K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	57.82K	SH	$27.34M 2.33%	0.00	57.82K
MICROSOFT CORPSOLE	COM	50.58K	SH	$26.51M 2.26%	0.00	50.58K
VANGUARD INDEX FDSSOLE	MID CAP ETF	93.16K	SH	$26.27M 2.23%	0.00	93.16K
VANGUARD MUN BD FDSSOLE	TAX EXEMPT BD	533.88K	SH	$26.07M 2.22%	0.00	533.88K
FIDELITY MERRIMACK STR TRSOLE	TOTAL BD ETF	539.34K	SH	$24.75M 2.11%	0.00	539.34K
JPMORGAN CHASE & CO.SOLE	COM	65.75K	SH	$19.02M 1.62%	0.00	65.75K
PROCTER AND GAMBLE COSOLE	COM	126.07K	SH	$18.99M 1.62%	0.00	126.07K
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	239.52K	SH	$17.63M 1.50%	0.00	239.52K
NVIDIA CORPORATIONSOLE	COM	97.04K	SH	$16.86M 1.43%	0.00	97.04K
VICTORY PORTFOLIOS IISOLE	CORE INTERMEDIAT	346.57K	SH	$16.35M 1.39%	0.00	346.57K
JPMORGAN CHASE FINL CO LLCSOLE	CAL LKD 44	478.27K	SH	$14.71M 1.25%	0.00	478.27K
WEC ENERGY GROUP INCSOLE	COM	132.54K	SH	$14.61M 1.24%	0.00	132.54K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	25.04K	SH	$14.31M 1.22%	569.00	24.47K
AMERICAN CENTY ETF TRSOLE	REAL ESTATE ETF	326.36K	SH	$14.24M 1.21%	903.00	325.46K
VANGUARD SCOTTSDALE FDSSOLE	SHORT TERM TREAS	208.78K	SH	$12.24M 1.04%	0.00	208.78K
AMAZON COM INCSOLE	COM	54.04K	SH	$11.61M 0.99%	0.00	54.04K
ISHARES TRSOLE	CORE S&P500 ETF	18.02K	SH	$11.26M 0.96%	0.00	18.02K
VANGUARD INDEX FDSSOLE	SMALL CP ETF	44.04K	SH	$10.46M 0.89%	0.00	44.04K
ALPS ETF TRSOLE	ALERIAN MLP	208.48K	SH	$10.31M 0.88%	0.00	208.48K

Page 1 of 17

…