NICOLET ADVISORY SERVICES, LLC

Filed: 5/8/2025ACC: 0001775863-25-000004

📋 What this filing means

NICOLET ADVISORY SERVICES, LLC filed this quarterly 13F‑HR report disclosing 380 equity positions with a total reported market value of $1.01B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

380

Positions

$1.01B

Total AUM (reported)

13.61M

Total Shares

Allocation by class

COM$306.26M30.4%

PRTFLO S&P500 VL$140.23M13.9%

PRTFLO S&P500 GW$113.75M11.3%

CL B NEW$31.58M3.1%

CORE S&P TTL STK$30.94M3.1%

TAX EXEMPT BD$27.06M2.7%

AVANTIS EMGMKT$25.66M2.5%

Portfolio Concentration

Top 3$285.56M28.3%

4–10$184.95M18.3%

11–25$198.73M19.7%

Rest$338.84M33.6%

Top 3 weight

28.3%

Top 10 weight

46.7%

Voting Authority Distribution

Total shares with voting rights: 13.61M

Sole

Full voting authority

6.91K

% of voting shares0.1%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

13.60M

% of voting shares99.9%

Investment Discretion (by position count)

Sole380

Shared0

Other0

Dominant voting typeNone · 99.9% of voting shares

Institutional Holdings380

Rows:

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares2.98M

TypeSH

Market value$140.23M

13.91%

Sole

2.75K

Shared

0.00

None

2.98M

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares1.48M

TypeSH

Market value$113.75M

11.28%

Sole

1.45K

Shared

0.00

None

1.48M

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares61.23K

TypeSH

Market value$31.58M

3.13%

Sole

0.00

Shared

0.00

None

61.23K

ISHARES TR

SOLE

CORE S&P TTL STK

Shares270.95K

TypeSH

Market value$30.94M

3.07%

Sole

0.00

Shared

0.00

None

270.95K

APPLE INC

SOLE

COM

Shares159.10K

TypeSH

Market value$30.30M

3.01%

Sole

0.00

Shared

0.00

None

159.10K

VANGUARD MUN BD FDS

SOLE

TAX EXEMPT BD

Shares557.91K

TypeSH

Market value$27.06M

2.68%

Sole

0.00

Shared

0.00

None

557.91K

AMERICAN CENTY ETF TR

SOLE

AVANTIS EMGMKT

Shares459.65K

TypeSH

Market value$25.66M

2.55%

Sole

1.25K

Shared

0.00

None

458.41K

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares511.21K

TypeSH

Market value$24.58M

2.44%

Sole

0.00

Shared

0.00

None

511.21K

FIDELITY MERRIMACK STR TR

SOLE

TOTAL BD ETF

Shares534.23K

TypeSH

Market value$23.92M

2.37%

Sole

0.00

Shared

0.00

None

534.23K

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares93.86K

TypeSH

Market value$22.49M

2.23%

Sole

0.00

Shared

0.00

None

93.86K

PROCTER AND GAMBLE CO

SOLE

COM

Shares131.33K

TypeSH

Market value$21.48M

2.13%

Sole

0.00

Shared

0.00

None

131.33K

MICROSOFT CORP

SOLE

COM

Shares48.48K

TypeSH

Market value$18.49M

1.83%

Sole

0.00

Shared

0.00

None

48.48K

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares239.32K

TypeSH

Market value$17.26M

1.71%

Sole

0.00

Shared

0.00

None

239.32K

VICTORY PORTFOLIOS II

SOLE

CORE INTERMEDIAT

Shares345.07K

TypeSH

Market value$15.90M

1.58%

Sole

0.00

Shared

0.00

None

345.07K

JPMORGAN CHASE & CO.

SOLE

COM

Shares65.07K

TypeSH

Market value$14.78M

1.47%

Sole

0.00

Shared

0.00

None

65.07K

WEC ENERGY GROUP INC

SOLE

COM

Shares128.53K

TypeSH

Market value$13.56M

1.35%

Sole

0.00

Shared

0.00

None

128.53K

JPMORGAN CHASE FINL CO LLC

SOLE

CAL LKD 44

Shares460.90K

TypeSH

Market value$12.86M

1.28%

Sole

0.00

Shared

0.00

None

460.90K

AMERICAN CENTY ETF TR

SOLE

REAL ESTATE ETF

Shares304.33K

TypeSH

Market value$12.25M

1.22%

Sole

903.00

Shared

0.00

None

303.43K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares25.09K

TypeSH

Market value$12.09M

1.20%

Sole

569.00

Shared

0.00

None

24.52K

VANGUARD SCOTTSDALE FDS

SOLE

SHORT TERM TREAS

Shares191.26K

TypeSH

Market value$11.21M

1.11%

Sole

0.00

Shared

0.00

None

191.26K

ISHARES TR

SOLE

NATIONAL MUN ETF

Shares100.30K

TypeSH

Market value$10.33M

1.02%

Sole

0.00

Shared

0.00

None

100.30K

NVIDIA CORPORATION

SOLE

COM

Shares92.44K

TypeSH

Market value$9.94M

0.99%

Sole

0.00

Shared

0.00

None

92.44K

AMAZON COM INC

SOLE

COM

Shares53.12K

TypeSH

Market value$9.63M

0.95%

Sole

0.00

Shared

0.00

None

53.12K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares18.05K

TypeSH

Market value$9.51M

0.94%

Sole

0.00

Shared

0.00

None

18.05K

PRINCIPAL EXCHANGE TRADED FD

SOLE

ACTIVE HIGH YL

Shares512.62K

TypeSH

Market value$9.44M

0.94%

Sole

0.00

Shared

0.00

None

512.62K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
SPDR SER TRSOLE	PRTFLO S&P500 VL	2.98M	SH	$140.23M 13.91%	2.75K	2.98M
SPDR SER TRSOLE	PRTFLO S&P500 GW	1.48M	SH	$113.75M 11.28%	1.45K	1.48M
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	61.23K	SH	$31.58M 3.13%	0.00	61.23K
ISHARES TRSOLE	CORE S&P TTL STK	270.95K	SH	$30.94M 3.07%	0.00	270.95K
APPLE INCSOLE	COM	159.10K	SH	$30.30M 3.01%	0.00	159.10K
VANGUARD MUN BD FDSSOLE	TAX EXEMPT BD	557.91K	SH	$27.06M 2.68%	0.00	557.91K
AMERICAN CENTY ETF TRSOLE	AVANTIS EMGMKT	459.65K	SH	$25.66M 2.55%	1.25K	458.41K
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	511.21K	SH	$24.58M 2.44%	0.00	511.21K
FIDELITY MERRIMACK STR TRSOLE	TOTAL BD ETF	534.23K	SH	$23.92M 2.37%	0.00	534.23K
VANGUARD INDEX FDSSOLE	MID CAP ETF	93.86K	SH	$22.49M 2.23%	0.00	93.86K
PROCTER AND GAMBLE COSOLE	COM	131.33K	SH	$21.48M 2.13%	0.00	131.33K
MICROSOFT CORPSOLE	COM	48.48K	SH	$18.49M 1.83%	0.00	48.48K
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	239.32K	SH	$17.26M 1.71%	0.00	239.32K
VICTORY PORTFOLIOS IISOLE	CORE INTERMEDIAT	345.07K	SH	$15.90M 1.58%	0.00	345.07K
JPMORGAN CHASE & CO.SOLE	COM	65.07K	SH	$14.78M 1.47%	0.00	65.07K
WEC ENERGY GROUP INCSOLE	COM	128.53K	SH	$13.56M 1.35%	0.00	128.53K
JPMORGAN CHASE FINL CO LLCSOLE	CAL LKD 44	460.90K	SH	$12.86M 1.28%	0.00	460.90K
AMERICAN CENTY ETF TRSOLE	REAL ESTATE ETF	304.33K	SH	$12.25M 1.22%	903.00	303.43K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	25.09K	SH	$12.09M 1.20%	569.00	24.52K
VANGUARD SCOTTSDALE FDSSOLE	SHORT TERM TREAS	191.26K	SH	$11.21M 1.11%	0.00	191.26K
ISHARES TRSOLE	NATIONAL MUN ETF	100.30K	SH	$10.33M 1.02%	0.00	100.30K
NVIDIA CORPORATIONSOLE	COM	92.44K	SH	$9.94M 0.99%	0.00	92.44K
AMAZON COM INCSOLE	COM	53.12K	SH	$9.63M 0.95%	0.00	53.12K
ISHARES TRSOLE	CORE S&P500 ETF	18.05K	SH	$9.51M 0.94%	0.00	18.05K
PRINCIPAL EXCHANGE TRADED FDSOLE	ACTIVE HIGH YL	512.62K	SH	$9.44M 0.94%	0.00	512.62K

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