NICOLET ADVISORY SERVICES, LLC

Filed: 2/12/2025ACC: 0001775863-25-000002

📋 What this filing means

NICOLET ADVISORY SERVICES, LLC filed this quarterly 13F‑HR report disclosing 380 equity positions with a total reported market value of $1.09B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

380

Positions

$1.09B

Total AUM (reported)

13.82M

Total Shares

Allocation by class

COM$318.80M29.3%

PRTFLO S&P500 VL$152.88M14.0%

PRTFLO S&P500 GW$130.98M12.0%

CORE S&P TTL STK$37.11M3.4%

TAX EXEMPT BD$26.76M2.5%

VAN FTSE DEV MKT$25.80M2.4%

CL B NEW$25.55M2.3%

Portfolio Concentration

Top 3$320.98M29.5%

4–10$189.19M17.4%

11–25$215.35M19.8%

Rest$363.08M33.4%

Top 3 weight

29.5%

Top 10 weight

46.9%

Voting Authority Distribution

Total shares with voting rights: 13.82M

Sole

Full voting authority

7.31K

% of voting shares0.1%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

13.81M

% of voting shares99.9%

Investment Discretion (by position count)

Sole380

Shared0

Other0

Dominant voting typeNone · 99.9% of voting shares

Institutional Holdings380

Rows:

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares3.03M

TypeSH

Market value$152.88M

14.04%

Sole

2.93K

Shared

0.00

None

3.03M

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares1.50M

TypeSH

Market value$130.98M

12.03%

Sole

1.61K

Shared

0.00

None

1.49M

ISHARES TR

SOLE

CORE S&P TTL STK

Shares291.09K

TypeSH

Market value$37.11M

3.41%

Sole

0.00

Shared

0.00

None

291.09K

APPLE INC

SOLE

COM

Shares155.41K

TypeSH

Market value$36.81M

3.38%

Sole

0.00

Shared

0.00

None

155.41K

VANGUARD MUN BD FDS

SOLE

TAX EXEMPT BD

Shares538.40K

TypeSH

Market value$26.76M

2.46%

Sole

0.00

Shared

0.00

None

538.40K

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares542.74K

TypeSH

Market value$25.80M

2.37%

Sole

0.00

Shared

0.00

None

542.74K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares57.72K

TypeSH

Market value$25.55M

2.35%

Sole

0.00

Shared

0.00

None

57.72K

AMERICAN CENTY ETF TR

SOLE

AVANTIS EMGMKT

Shares434.23K

TypeSH

Market value$25.01M

2.30%

Sole

1.25K

Shared

0.00

None

432.99K

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares94.64K

TypeSH

Market value$24.87M

2.28%

Sole

0.00

Shared

0.00

None

94.64K

FIDELITY MERRIMACK STR TR

SOLE

TOTAL BD ETF

Shares548.45K

TypeSH

Market value$24.39M

2.24%

Sole

0.00

Shared

0.00

None

548.45K

PROCTER AND GAMBLE CO

SOLE

COM

Shares130.30K

TypeSH

Market value$20.66M

1.90%

Sole

0.00

Shared

0.00

None

130.30K

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares278.30K

TypeSH

Market value$19.83M

1.82%

Sole

0.00

Shared

0.00

None

278.30K

MICROSOFT CORP

SOLE

COM

Shares47.07K

TypeSH

Market value$19.72M

1.81%

Sole

0.00

Shared

0.00

None

47.07K

VICTORY PORTFOLIOS II

SOLE

CORE INTERMEDIAT

Shares352.66K

TypeSH

Market value$16.05M

1.47%

Sole

0.00

Shared

0.00

None

352.66K

JPMORGAN CHASE & CO.

SOLE

COM

Shares65.31K

TypeSH

Market value$15.67M

1.44%

Sole

0.00

Shared

0.00

None

65.31K

ISHARES TR

SOLE

10-20 YR TRS ETF

Shares153.09K

TypeSH

Market value$14.95M

1.37%

Sole

0.00

Shared

0.00

None

153.09K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares27.27K

TypeSH

Market value$14.56M

1.34%

Sole

624.00

Shared

0.00

None

26.65K

JPMORGAN CHASE FINL CO LLC

SOLE

CAL LKD 44

Shares481.62K

TypeSH

Market value$14.48M

1.33%

Sole

0.00

Shared

0.00

None

481.62K

NVIDIA CORPORATION

SOLE

COM

Shares90.61K

TypeSH

Market value$12.31M

1.13%

Sole

0.00

Shared

0.00

None

90.61K

AMERICAN CENTY ETF TR

SOLE

REAL ESTATE ETF

Shares288.39K

TypeSH

Market value$11.71M

1.08%

Sole

903.00

Shared

0.00

None

287.49K

WEC ENERGY GROUP INC

SOLE

COM

Shares123.56K

TypeSH

Market value$11.54M

1.06%

Sole

0.00

Shared

0.00

None

123.56K

AMAZON COM INC

SOLE

COM

Shares52.52K

TypeSH

Market value$11.50M

1.06%

Sole

0.00

Shared

0.00

None

52.52K

ISHARES TR

SOLE

NATIONAL MUN ETF

Shares107.85K

TypeSH

Market value$11.39M

1.05%

Sole

0.00

Shared

0.00

None

107.85K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares18.09K

TypeSH

Market value$10.55M

0.97%

Sole

0.00

Shared

0.00

None

18.09K

PRINCIPAL EXCHANGE TRADED FD

SOLE

ACTIVE HIGH YL

Shares542.70K

TypeSH

Market value$10.43M

0.96%

Sole

0.00

Shared

0.00

None

542.70K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
SPDR SER TRSOLE	PRTFLO S&P500 VL	3.03M	SH	$152.88M 14.04%	2.93K	3.03M
SPDR SER TRSOLE	PRTFLO S&P500 GW	1.50M	SH	$130.98M 12.03%	1.61K	1.49M
ISHARES TRSOLE	CORE S&P TTL STK	291.09K	SH	$37.11M 3.41%	0.00	291.09K
APPLE INCSOLE	COM	155.41K	SH	$36.81M 3.38%	0.00	155.41K
VANGUARD MUN BD FDSSOLE	TAX EXEMPT BD	538.40K	SH	$26.76M 2.46%	0.00	538.40K
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	542.74K	SH	$25.80M 2.37%	0.00	542.74K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	57.72K	SH	$25.55M 2.35%	0.00	57.72K
AMERICAN CENTY ETF TRSOLE	AVANTIS EMGMKT	434.23K	SH	$25.01M 2.30%	1.25K	432.99K
VANGUARD INDEX FDSSOLE	MID CAP ETF	94.64K	SH	$24.87M 2.28%	0.00	94.64K
FIDELITY MERRIMACK STR TRSOLE	TOTAL BD ETF	548.45K	SH	$24.39M 2.24%	0.00	548.45K
PROCTER AND GAMBLE COSOLE	COM	130.30K	SH	$20.66M 1.90%	0.00	130.30K
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	278.30K	SH	$19.83M 1.82%	0.00	278.30K
MICROSOFT CORPSOLE	COM	47.07K	SH	$19.72M 1.81%	0.00	47.07K
VICTORY PORTFOLIOS IISOLE	CORE INTERMEDIAT	352.66K	SH	$16.05M 1.47%	0.00	352.66K
JPMORGAN CHASE & CO.SOLE	COM	65.31K	SH	$15.67M 1.44%	0.00	65.31K
ISHARES TRSOLE	10-20 YR TRS ETF	153.09K	SH	$14.95M 1.37%	0.00	153.09K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	27.27K	SH	$14.56M 1.34%	624.00	26.65K
JPMORGAN CHASE FINL CO LLCSOLE	CAL LKD 44	481.62K	SH	$14.48M 1.33%	0.00	481.62K
NVIDIA CORPORATIONSOLE	COM	90.61K	SH	$12.31M 1.13%	0.00	90.61K
AMERICAN CENTY ETF TRSOLE	REAL ESTATE ETF	288.39K	SH	$11.71M 1.08%	903.00	287.49K
WEC ENERGY GROUP INCSOLE	COM	123.56K	SH	$11.54M 1.06%	0.00	123.56K
AMAZON COM INCSOLE	COM	52.52K	SH	$11.50M 1.06%	0.00	52.52K
ISHARES TRSOLE	NATIONAL MUN ETF	107.85K	SH	$11.39M 1.05%	0.00	107.85K
ISHARES TRSOLE	CORE S&P500 ETF	18.09K	SH	$10.55M 0.97%	0.00	18.09K
PRINCIPAL EXCHANGE TRADED FDSOLE	ACTIVE HIGH YL	542.70K	SH	$10.43M 0.96%	0.00	542.70K

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