NICOLET ADVISORY SERVICES, LLC

Filed: 8/14/2024ACC: 0001775863-24-000011

📋 What this filing means

NICOLET ADVISORY SERVICES, LLC filed this quarterly 13F‑HR report disclosing 354 equity positions with a total reported market value of $1.04B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

354

Positions

$1.04B

Total AUM (reported)

13.67M

Total Shares

Allocation by class

COM$308.54M29.6%

PRTFLO S&P500 VL$150.67M14.4%

PRTFLO S&P500 GW$136.56M13.1%

CORE S&P TTL STK$36.51M3.5%

VAN FTSE DEV MKT$27.11M2.6%

TAX EXEMPT BD$26.71M2.6%

CL B NEW$23.50M2.3%

Portfolio Concentration

Top 3$323.74M31.0%

4–10$179.99M17.2%

11–25$207.12M19.8%

Rest$332.88M31.9%

Top 3 weight

31.0%

Top 10 weight

48.3%

Voting Authority Distribution

Total shares with voting rights: 13.67M

Sole

Full voting authority

10.28K

% of voting shares0.1%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

13.66M

% of voting shares99.9%

Investment Discretion (by position count)

Sole354

Shared0

Other0

Dominant voting typeNone · 99.9% of voting shares

Institutional Holdings354

Rows:

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares3.07M

TypeSH

Market value$150.67M

14.44%

Sole

3.11K

Shared

0.00

None

3.06M

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares1.62M

TypeSH

Market value$136.56M

13.08%

Sole

1.97K

Shared

0.00

None

1.62M

ISHARES TR

SOLE

CORE S&P TTL STK

Shares299K

TypeSH

Market value$36.51M

3.50%

Sole

0.00

Shared

0.00

None

299K

APPLE INC

SOLE

COM

Shares153.57K

TypeSH

Market value$35.78M

3.43%

Sole

0.00

Shared

0.00

None

153.57K

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares533.83K

TypeSH

Market value$27.11M

2.60%

Sole

3.59K

Shared

0.00

None

530.24K

VANGUARD MUN BD FDS

SOLE

TAX EXEMPT BD

Shares531.87K

TypeSH

Market value$26.71M

2.56%

Sole

0.00

Shared

0.00

None

531.87K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares56.78K

TypeSH

Market value$23.50M

2.25%

Sole

0.00

Shared

0.00

None

56.78K

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares95.89K

TypeSH

Market value$23.35M

2.24%

Sole

0.00

Shared

0.00

None

95.89K

FIDELITY MERRIMACK STR TR

SOLE

TOTAL BD ETF

Shares503.13K

TypeSH

Market value$22.79M

2.18%

Sole

0.00

Shared

0.00

None

503.13K

MICROSOFT CORP

SOLE

COM

Shares44.51K

TypeSH

Market value$20.75M

1.99%

Sole

0.00

Shared

0.00

None

44.51K

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares267.50K

TypeSH

Market value$19.38M

1.86%

Sole

0.00

Shared

0.00

None

267.50K

PROCTER AND GAMBLE CO

SOLE

COM

Shares115.76K

TypeSH

Market value$19.31M

1.85%

Sole

0.00

Shared

0.00

None

115.76K

BANK FIRST CORP

SOLE

COM

Shares220.83K

TypeSH

Market value$18.22M

1.75%

Sole

0.00

Shared

0.00

None

220.83K

VICTORY PORTFOLIOS II

SOLE

CORE INTERMEDIAT

Shares323.15K

TypeSH

Market value$14.95M

1.43%

Sole

0.00

Shared

0.00

None

323.15K

PRINCIPAL EXCHANGE TRADED FD

SOLE

ACTIVE HIGH YL

Shares786.04K

TypeSH

Market value$14.93M

1.43%

Sole

0.00

Shared

0.00

None

786.04K

ISHARES TR

SOLE

10-20 YR TRS ETF

Shares142.47K

TypeSH

Market value$14.72M

1.41%

Sole

0.00

Shared

0.00

None

142.47K

JPMORGAN CHASE FINL CO LLC

SOLE

CAL LKD 44

Shares477.44K

TypeSH

Market value$13.89M

1.33%

Sole

0.00

Shared

0.00

None

477.44K

JPMORGAN CHASE & CO.

SOLE

COM

Shares64.97K

TypeSH

Market value$13.50M

1.29%

Sole

0.00

Shared

0.00

None

64.97K

ISHARES TR

SOLE

NATIONAL MUN ETF

Shares114.63K

TypeSH

Market value$12.25M

1.17%

Sole

0.00

Shared

0.00

None

114.63K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares23.42K

TypeSH

Market value$12.08M

1.16%

Sole

702.00

Shared

0.00

None

22.72K

AMERICAN CENTY ETF TR

SOLE

REAL ESTATE ETF

Shares278.85K

TypeSH

Market value$11.64M

1.12%

Sole

903.00

Shared

0.00

None

277.94K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares20.04K

TypeSH

Market value$11.31M

1.08%

Sole

0.00

Shared

0.00

None

20.04K

NVIDIA CORPORATION

SOLE

COM

Shares83.66K

TypeSH

Market value$11.29M

1.08%

Sole

0.00

Shared

0.00

None

83.66K

AMAZON COM INC

SOLE

COM

Shares49.52K

TypeSH

Market value$9.89M

0.95%

Sole

0.00

Shared

0.00

None

49.52K

ALPS ETF TR

SOLE

ALERIAN MLP

Shares202.73K

TypeSH

Market value$9.76M

0.93%

Sole

0.00

Shared

0.00

None

202.73K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
SPDR SER TRSOLE	PRTFLO S&P500 VL	3.07M	SH	$150.67M 14.44%	3.11K	3.06M
SPDR SER TRSOLE	PRTFLO S&P500 GW	1.62M	SH	$136.56M 13.08%	1.97K	1.62M
ISHARES TRSOLE	CORE S&P TTL STK	299K	SH	$36.51M 3.50%	0.00	299K
APPLE INCSOLE	COM	153.57K	SH	$35.78M 3.43%	0.00	153.57K
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	533.83K	SH	$27.11M 2.60%	3.59K	530.24K
VANGUARD MUN BD FDSSOLE	TAX EXEMPT BD	531.87K	SH	$26.71M 2.56%	0.00	531.87K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	56.78K	SH	$23.50M 2.25%	0.00	56.78K
VANGUARD INDEX FDSSOLE	MID CAP ETF	95.89K	SH	$23.35M 2.24%	0.00	95.89K
FIDELITY MERRIMACK STR TRSOLE	TOTAL BD ETF	503.13K	SH	$22.79M 2.18%	0.00	503.13K
MICROSOFT CORPSOLE	COM	44.51K	SH	$20.75M 1.99%	0.00	44.51K
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	267.50K	SH	$19.38M 1.86%	0.00	267.50K
PROCTER AND GAMBLE COSOLE	COM	115.76K	SH	$19.31M 1.85%	0.00	115.76K
BANK FIRST CORPSOLE	COM	220.83K	SH	$18.22M 1.75%	0.00	220.83K
VICTORY PORTFOLIOS IISOLE	CORE INTERMEDIAT	323.15K	SH	$14.95M 1.43%	0.00	323.15K
PRINCIPAL EXCHANGE TRADED FDSOLE	ACTIVE HIGH YL	786.04K	SH	$14.93M 1.43%	0.00	786.04K
ISHARES TRSOLE	10-20 YR TRS ETF	142.47K	SH	$14.72M 1.41%	0.00	142.47K
JPMORGAN CHASE FINL CO LLCSOLE	CAL LKD 44	477.44K	SH	$13.89M 1.33%	0.00	477.44K
JPMORGAN CHASE & CO.SOLE	COM	64.97K	SH	$13.50M 1.29%	0.00	64.97K
ISHARES TRSOLE	NATIONAL MUN ETF	114.63K	SH	$12.25M 1.17%	0.00	114.63K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	23.42K	SH	$12.08M 1.16%	702.00	22.72K
AMERICAN CENTY ETF TRSOLE	REAL ESTATE ETF	278.85K	SH	$11.64M 1.12%	903.00	277.94K
ISHARES TRSOLE	CORE S&P500 ETF	20.04K	SH	$11.31M 1.08%	0.00	20.04K
NVIDIA CORPORATIONSOLE	COM	83.66K	SH	$11.29M 1.08%	0.00	83.66K
AMAZON COM INCSOLE	COM	49.52K	SH	$9.89M 0.95%	0.00	49.52K
ALPS ETF TRSOLE	ALERIAN MLP	202.73K	SH	$9.76M 0.93%	0.00	202.73K

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