NICOLET ADVISORY SERVICES, LLC

Filed: 5/10/2024ACC: 0001775863-24-000006

📋 What this filing means

NICOLET ADVISORY SERVICES, LLC filed this quarterly 13F‑HR report disclosing 343 equity positions with a total reported market value of $984.57M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

343

Positions

$984.57M

Total AUM (reported)

13.13M

Total Shares

Allocation by class

COM$277.05M28.1%

PRTFLO S&P500 VL$149.73M15.2%

PRTFLO S&P500 GW$120.54M12.2%

TOTAL BND MRKT$53.86M5.5%

CORE S&P TTL STK$33.01M3.4%

VAN FTSE DEV MKT$27.04M2.7%

TAX EXEMPT BD$26.34M2.7%

Portfolio Concentration

Top 3$324.13M32.9%

4–10$177.58M18.0%

11–25$179.15M18.2%

Rest$303.70M30.8%

Top 3 weight

32.9%

Top 10 weight

51.0%

Voting Authority Distribution

Total shares with voting rights: 13.13M

Sole

Full voting authority

10.28K

% of voting shares0.1%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

13.12M

% of voting shares99.9%

Investment Discretion (by position count)

Sole343

Shared0

Other0

Dominant voting typeNone · 99.9% of voting shares

Institutional Holdings343

Rows:

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares3.03M

TypeSH

Market value$149.73M

15.21%

Sole

3.11K

Shared

0.00

None

3.03M

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares1.65M

TypeSH

Market value$120.54M

12.24%

Sole

1.97K

Shared

0.00

None

1.65M

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares749.33K

TypeSH

Market value$53.86M

5.47%

Sole

0.00

Shared

0.00

None

749.33K

ISHARES TR

SOLE

CORE S&P TTL STK

Shares288.59K

TypeSH

Market value$33.01M

3.35%

Sole

0.00

Shared

0.00

None

288.59K

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares541.20K

TypeSH

Market value$27.04M

2.75%

Sole

3.59K

Shared

0.00

None

537.61K

VANGUARD MUN BD FDS

SOLE

TAX EXEMPT BD

Shares525.30K

TypeSH

Market value$26.34M

2.68%

Sole

0.00

Shared

0.00

None

525.30K

APPLE INC

SOLE

COM

Shares150.09K

TypeSH

Market value$25.47M

2.59%

Sole

0.00

Shared

0.00

None

150.09K

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares98.49K

TypeSH

Market value$24.37M

2.47%

Sole

0.00

Shared

0.00

None

98.49K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares56.11K

TypeSH

Market value$23.27M

2.36%

Sole

0.00

Shared

0.00

None

56.11K

MICROSOFT CORP

SOLE

COM

Shares42.44K

TypeSH

Market value$18.09M

1.84%

Sole

0.00

Shared

0.00

None

42.44K

PROCTER AND GAMBLE CO

SOLE

COM

Shares114.02K

TypeSH

Market value$17.86M

1.81%

Sole

0.00

Shared

0.00

None

114.02K

BANK FIRST CORP

SOLE

COM

Shares210.83K

TypeSH

Market value$17.60M

1.79%

Sole

0.00

Shared

0.00

None

210.83K

PRINCIPAL EXCHANGE TRADED FD

SOLE

ACTIVE HIGH YL

Shares766.96K

TypeSH

Market value$14.60M

1.48%

Sole

0.00

Shared

0.00

None

766.96K

ISHARES TR

SOLE

10-20 YR TRS ETF

Shares134.22K

TypeSH

Market value$13.79M

1.40%

Sole

0.00

Shared

0.00

None

134.22K

JPMORGAN CHASE & CO

SOLE

ALERIAN ML ETN

Shares476.26K

TypeSH

Market value$13.52M

1.37%

Sole

0.00

Shared

0.00

None

476.26K

ISHARES TR

SOLE

NATIONAL MUN ETF

Shares120.94K

TypeSH

Market value$12.93M

1.31%

Sole

0.00

Shared

0.00

None

120.94K

JPMORGAN CHASE & CO

SOLE

COM

Shares63.67K

TypeSH

Market value$12.55M

1.27%

Sole

0.00

Shared

0.00

None

63.67K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares23.57K

TypeSH

Market value$11.25M

1.14%

Sole

702.00

Shared

0.00

None

22.87K

AMERICAN CENTY ETF TR

SOLE

REAL ESTATE ETF

Shares262.25K

TypeSH

Market value$11.01M

1.12%

Sole

903.00

Shared

0.00

None

261.35K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares20.02K

TypeSH

Market value$10.45M

1.06%

Sole

0.00

Shared

0.00

None

20.02K

WEC ENERGY GROUP INC

SOLE

COM

Shares113.52K

TypeSH

Market value$9.30M

0.94%

Sole

0.00

Shared

0.00

None

113.52K

AMAZON COM INC

SOLE

COM

Shares48.46K

TypeSH

Market value$9.00M

0.91%

Sole

0.00

Shared

0.00

None

48.46K

ALPS ETF TR

SOLE

ALERIAN MLP

Shares188.53K

TypeSH

Market value$8.93M

0.91%

Sole

0.00

Shared

0.00

None

188.53K

VANGUARD INDEX FDS

SOLE

SMALL CP ETF

Shares37.60K

TypeSH

Market value$8.47M

0.86%

Sole

0.00

Shared

0.00

None

37.60K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares49.11K

TypeSH

Market value$7.90M

0.80%

Sole

0.00

Shared

0.00

None

49.11K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
SPDR SER TRSOLE	PRTFLO S&P500 VL	3.03M	SH	$149.73M 15.21%	3.11K	3.03M
SPDR SER TRSOLE	PRTFLO S&P500 GW	1.65M	SH	$120.54M 12.24%	1.97K	1.65M
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	749.33K	SH	$53.86M 5.47%	0.00	749.33K
ISHARES TRSOLE	CORE S&P TTL STK	288.59K	SH	$33.01M 3.35%	0.00	288.59K
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	541.20K	SH	$27.04M 2.75%	3.59K	537.61K
VANGUARD MUN BD FDSSOLE	TAX EXEMPT BD	525.30K	SH	$26.34M 2.68%	0.00	525.30K
APPLE INCSOLE	COM	150.09K	SH	$25.47M 2.59%	0.00	150.09K
VANGUARD INDEX FDSSOLE	MID CAP ETF	98.49K	SH	$24.37M 2.47%	0.00	98.49K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	56.11K	SH	$23.27M 2.36%	0.00	56.11K
MICROSOFT CORPSOLE	COM	42.44K	SH	$18.09M 1.84%	0.00	42.44K
PROCTER AND GAMBLE COSOLE	COM	114.02K	SH	$17.86M 1.81%	0.00	114.02K
BANK FIRST CORPSOLE	COM	210.83K	SH	$17.60M 1.79%	0.00	210.83K
PRINCIPAL EXCHANGE TRADED FDSOLE	ACTIVE HIGH YL	766.96K	SH	$14.60M 1.48%	0.00	766.96K
ISHARES TRSOLE	10-20 YR TRS ETF	134.22K	SH	$13.79M 1.40%	0.00	134.22K
JPMORGAN CHASE & COSOLE	ALERIAN ML ETN	476.26K	SH	$13.52M 1.37%	0.00	476.26K
ISHARES TRSOLE	NATIONAL MUN ETF	120.94K	SH	$12.93M 1.31%	0.00	120.94K
JPMORGAN CHASE & COSOLE	COM	63.67K	SH	$12.55M 1.27%	0.00	63.67K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	23.57K	SH	$11.25M 1.14%	702.00	22.87K
AMERICAN CENTY ETF TRSOLE	REAL ESTATE ETF	262.25K	SH	$11.01M 1.12%	903.00	261.35K
ISHARES TRSOLE	CORE S&P500 ETF	20.02K	SH	$10.45M 1.06%	0.00	20.02K
WEC ENERGY GROUP INCSOLE	COM	113.52K	SH	$9.30M 0.94%	0.00	113.52K
AMAZON COM INCSOLE	COM	48.46K	SH	$9.00M 0.91%	0.00	48.46K
ALPS ETF TRSOLE	ALERIAN MLP	188.53K	SH	$8.93M 0.91%	0.00	188.53K
VANGUARD INDEX FDSSOLE	SMALL CP ETF	37.60K	SH	$8.47M 0.86%	0.00	37.60K
VANGUARD INDEX FDSSOLE	VALUE ETF	49.11K	SH	$7.90M 0.80%	0.00	49.11K

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