NICOLET ADVISORY SERVICES, LLC

Filed: 2/13/2024ACC: 0001775863-24-000002

📋 What this filing means

NICOLET ADVISORY SERVICES, LLC filed this quarterly 13F‑HR report disclosing 320 equity positions with a total reported market value of $929.89M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

320

Positions

$929.89M

Total AUM (reported)

13.40M

Total Shares

Allocation by class

COM$245.63M26.4%

PRTFLO S&P500 VL$144.53M15.5%

PRTFLO S&P500 GW$111.24M12.0%

TOTAL BND MRKT$54.01M5.8%

CORE S&P TTL STK$30.26M3.3%

TAX EXEMPT BD$27.10M2.9%

VAN FTSE DEV MKT$25.94M2.8%

Portfolio Concentration

Top 3$309.77M33.3%

4–10$172.97M18.6%

11–25$170.32M18.3%

Rest$276.83M29.8%

Top 3 weight

33.3%

Top 10 weight

51.9%

Voting Authority Distribution

Total shares with voting rights: 13.40M

Sole

Full voting authority

10.90K

% of voting shares0.1%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

13.39M

% of voting shares99.9%

Investment Discretion (by position count)

Sole320

Shared0

Other0

Dominant voting typeNone · 99.9% of voting shares

Institutional Holdings320

Rows:

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares3.10M

TypeSH

Market value$144.53M

15.54%

Sole

3.52K

Shared

0.00

None

3.10M

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares1.76M

TypeSH

Market value$111.24M

11.96%

Sole

2.11K

Shared

0.00

None

1.76M

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares742.41K

TypeSH

Market value$54.01M

5.81%

Sole

0.00

Shared

0.00

None

742.41K

ISHARES TR

SOLE

CORE S&P TTL STK

Shares292.85K

TypeSH

Market value$30.26M

3.25%

Sole

0.00

Shared

0.00

None

292.85K

APPLE INC

SOLE

COM

Shares151.63K

TypeSH

Market value$27.47M

2.95%

Sole

0.00

Shared

0.00

None

151.63K

VANGUARD MUN BD FDS

SOLE

TAX EXEMPT BD

Shares532.98K

TypeSH

Market value$27.10M

2.91%

Sole

0.00

Shared

0.00

None

532.98K

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares550.30K

TypeSH

Market value$25.94M

2.79%

Sole

3.60K

Shared

0.00

None

546.71K

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares106.56K

TypeSH

Market value$24.31M

2.61%

Sole

0.00

Shared

0.00

None

106.56K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares55.12K

TypeSH

Market value$20.15M

2.17%

Sole

0.00

Shared

0.00

None

55.12K

BANK FIRST CORP

SOLE

COM

Shares214.05K

TypeSH

Market value$17.75M

1.91%

Sole

0.00

Shared

0.00

None

214.05K

PROCTER AND GAMBLE CO

SOLE

COM

Shares111.56K

TypeSH

Market value$16.45M

1.77%

Sole

0.00

Shared

0.00

None

111.56K

MICROSOFT CORP

SOLE

COM

Shares40.78K

TypeSH

Market value$15.00M

1.61%

Sole

0.00

Shared

0.00

None

40.78K

PRINCIPAL EXCHANGE TRADED FD

SOLE

ACTIVE HIGH YL

Shares751.30K

TypeSH

Market value$14.09M

1.52%

Sole

0.00

Shared

0.00

None

751.30K

ISHARES TR

SOLE

10-20 YR TRS ETF

Shares125.99K

TypeSH

Market value$13.33M

1.43%

Sole

0.00

Shared

0.00

None

125.99K

JPMORGAN CHASE & CO

SOLE

ALERIAN ML ETN

Shares506.38K

TypeSH

Market value$12.97M

1.40%

Sole

0.00

Shared

0.00

None

506.38K

ISHARES TR

SOLE

NATIONAL MUN ETF

Shares116.68K

TypeSH

Market value$12.61M

1.36%

Sole

0.00

Shared

0.00

None

116.68K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares25.43K

TypeSH

Market value$10.93M

1.18%

Sole

764.00

Shared

0.00

None

24.66K

JPMORGAN CHASE & CO

SOLE

COM

Shares63.22K

TypeSH

Market value$10.89M

1.17%

Sole

0.00

Shared

0.00

None

63.22K

AMERICAN CENTY ETF TR

SOLE

REAL ESTATE ETF

Shares253.23K

TypeSH

Market value$10.76M

1.16%

Sole

903.00

Shared

0.00

None

252.33K

WEC ENERGY GROUP INC

SOLE

COM

Shares120.09K

TypeSH

Market value$10.36M

1.11%

Sole

0.00

Shared

0.00

None

120.09K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares21.03K

TypeSH

Market value$9.89M

1.06%

Sole

0.00

Shared

0.00

None

21.03K

VANGUARD INDEX FDS

SOLE

SMALL CP ETF

Shares43.68K

TypeSH

Market value$9.04M

0.97%

Sole

0.00

Shared

0.00

None

43.68K

VANGUARD SCOTTSDALE FDS

SOLE

SHORT TERM TREAS

Shares139.42K

TypeSH

Market value$8.12M

0.87%

Sole

0.00

Shared

0.00

None

139.42K

ALPS ETF TR

SOLE

ALERIAN MLP

Shares187.97K

TypeSH

Market value$8.08M

0.87%

Sole

0.00

Shared

0.00

None

187.97K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares52.22K

TypeSH

Market value$7.81M

0.84%

Sole

0.00

Shared

0.00

None

52.22K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
SPDR SER TRSOLE	PRTFLO S&P500 VL	3.10M	SH	$144.53M 15.54%	3.52K	3.10M
SPDR SER TRSOLE	PRTFLO S&P500 GW	1.76M	SH	$111.24M 11.96%	2.11K	1.76M
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	742.41K	SH	$54.01M 5.81%	0.00	742.41K
ISHARES TRSOLE	CORE S&P TTL STK	292.85K	SH	$30.26M 3.25%	0.00	292.85K
APPLE INCSOLE	COM	151.63K	SH	$27.47M 2.95%	0.00	151.63K
VANGUARD MUN BD FDSSOLE	TAX EXEMPT BD	532.98K	SH	$27.10M 2.91%	0.00	532.98K
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	550.30K	SH	$25.94M 2.79%	3.60K	546.71K
VANGUARD INDEX FDSSOLE	MID CAP ETF	106.56K	SH	$24.31M 2.61%	0.00	106.56K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	55.12K	SH	$20.15M 2.17%	0.00	55.12K
BANK FIRST CORPSOLE	COM	214.05K	SH	$17.75M 1.91%	0.00	214.05K
PROCTER AND GAMBLE COSOLE	COM	111.56K	SH	$16.45M 1.77%	0.00	111.56K
MICROSOFT CORPSOLE	COM	40.78K	SH	$15.00M 1.61%	0.00	40.78K
PRINCIPAL EXCHANGE TRADED FDSOLE	ACTIVE HIGH YL	751.30K	SH	$14.09M 1.52%	0.00	751.30K
ISHARES TRSOLE	10-20 YR TRS ETF	125.99K	SH	$13.33M 1.43%	0.00	125.99K
JPMORGAN CHASE & COSOLE	ALERIAN ML ETN	506.38K	SH	$12.97M 1.40%	0.00	506.38K
ISHARES TRSOLE	NATIONAL MUN ETF	116.68K	SH	$12.61M 1.36%	0.00	116.68K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	25.43K	SH	$10.93M 1.18%	764.00	24.66K
JPMORGAN CHASE & COSOLE	COM	63.22K	SH	$10.89M 1.17%	0.00	63.22K
AMERICAN CENTY ETF TRSOLE	REAL ESTATE ETF	253.23K	SH	$10.76M 1.16%	903.00	252.33K
WEC ENERGY GROUP INCSOLE	COM	120.09K	SH	$10.36M 1.11%	0.00	120.09K
ISHARES TRSOLE	CORE S&P500 ETF	21.03K	SH	$9.89M 1.06%	0.00	21.03K
VANGUARD INDEX FDSSOLE	SMALL CP ETF	43.68K	SH	$9.04M 0.97%	0.00	43.68K
VANGUARD SCOTTSDALE FDSSOLE	SHORT TERM TREAS	139.42K	SH	$8.12M 0.87%	0.00	139.42K
ALPS ETF TRSOLE	ALERIAN MLP	187.97K	SH	$8.08M 0.87%	0.00	187.97K
VANGUARD INDEX FDSSOLE	VALUE ETF	52.22K	SH	$7.81M 0.84%	0.00	52.22K

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