Filed: 1/15/2026ACC: 0001754960-26-000077
📋 What this filing means
MY PERSONAL CFO, LLC filed this quarterly 13F‑HR report disclosing 93 equity positions with a total reported market value of $239.70M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
93
Positions
$239.70M
Total AUM (reported)
2.97M
Total Shares
Allocation by class
COM$45.90M19.2%
TOTAL STK MKT$36.79M15.3%
US EQT ETF$13.86M5.8%
INTL CORE EQT MK$9.05M3.8%
CL A$9.03M3.8%
UNIT SER 1$9.03M3.8%
FLOATING RATE$7.71M3.2%
Portfolio Concentration
Top 3$73.05M30.5%
4–10$60.35M25.2%
11–25$51.40M21.4%
Rest$54.90M22.9%
Top 3 weight
30.5%
Top 10 weight
55.7%
Voting Authority Distribution
Total shares with voting rights: 2.97M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
2.97M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole93
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings93
Rows:
VANGUARD INDEX FDS
SOLEShares109.73K
TypeSH
Market value$36.79M
15.35%
Sole
0.00
Shared
0.00
None
109.73K
MICROSOFT CORP
SOLEShares46.32K
TypeSH
Market value$22.40M
9.35%
Sole
0.00
Shared
0.00
None
46.32K
AMERICAN CENTY ETF TR
SOLEShares123.99K
TypeSH
Market value$13.86M
5.78%
Sole
0.00
Shared
0.00
None
123.99K
APPLE INC
SOLEShares45.20K
TypeSH
Market value$12.29M
5.13%
Sole
0.00
Shared
0.00
None
45.20K
DIMENSIONAL ETF TRUST
SOLEShares237.46K
TypeSH
Market value$9.05M
3.78%
Sole
0.00
Shared
0.00
None
237.46K
INVESCO QQQ TR
SOLEShares14.69K
TypeSH
Market value$9.03M
3.77%
Sole
0.00
Shared
0.00
None
14.69K
OKTA INC
SOLEShares93.81K
TypeSH
Market value$8.11M
3.38%
Sole
0.00
Shared
0.00
None
93.81K
T ROWE PRICE ETF INC
SOLEShares150K
TypeSH
Market value$7.71M
3.22%
Sole
0.00
Shared
0.00
None
150K
DIMENSIONAL ETF TRUST
SOLEShares161.51K
TypeSH
Market value$7.56M
3.15%
Sole
0.00
Shared
0.00
None
161.51K
SPDR S&P 500 ETF TR
SOLEShares9.68K
TypeSH
Market value$6.60M
2.75%
Sole
0.00
Shared
0.00
None
9.68K
ISHARES TR
SOLEShares69.86K
TypeSH
Market value$5.42M
2.26%
Sole
0.00
Shared
0.00
None
69.86K
VANGUARD INDEX FDS
SOLEShares8.62K
TypeSH
Market value$5.40M
2.25%
Sole
0.00
Shared
0.00
None
8.62K
INNOVATOR ETFS TRUST
SOLEShares79.83K
TypeSH
Market value$3.83M
1.60%
Sole
0.00
Shared
0.00
None
79.83K
ISHARES TR
SOLEShares26.86K
TypeSH
Market value$3.79M
1.58%
Sole
0.00
Shared
0.00
None
26.86K
INNOVATOR ETFS TRUST
SOLEShares74.38K
TypeSH
Market value$3.69M
1.54%
Sole
0.00
Shared
0.00
None
74.38K
VANGUARD INDEX FDS
SOLEShares11.58K
TypeSH
Market value$3.36M
1.40%
Sole
0.00
Shared
0.00
None
11.58K
INNOVATOR ETFS TRUST
SOLEShares68.31K
TypeSH
Market value$3.32M
1.39%
Sole
0.00
Shared
0.00
None
68.31K
VANGUARD INDEX FDS
SOLEShares33.58K
TypeSH
Market value$2.97M
1.24%
Sole
0.00
Shared
0.00
None
33.58K
INNOVATOR ETFS TRUST
SOLEShares65.51K
TypeSH
Market value$2.91M
1.22%
Sole
0.00
Shared
0.00
None
65.51K
BERKSHIRE HATHAWAY INC DEL
SOLEShares5.77K
TypeSH
Market value$2.90M
1.21%
Sole
0.00
Shared
0.00
None
5.77K
STAGWELL INC
SOLEShares590.88K
TypeSH
Market value$2.89M
1.21%
Sole
0.00
Shared
0.00
None
590.88K
NVIDIA CORPORATION
SOLEShares15.13K
TypeSH
Market value$2.82M
1.18%
Sole
0.00
Shared
0.00
None
15.13K
INNOVATOR ETFS TRUST
SOLEShares53.76K
TypeSH
Market value$2.73M
1.14%
Sole
0.00
Shared
0.00
None
53.76K
VANGUARD WORLD FD
SOLEShares21.44K
TypeSH
Market value$2.70M
1.13%
Sole
0.00
Shared
0.00
None
21.44K
ISHARES TR
SOLEShares58.47K
TypeSH
Market value$2.66M
1.11%
Sole
0.00
Shared
0.00
None
58.47K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 109.73K | SH | $36.79M 15.35% | 0.00 | 0.00 | 109.73K |
MICROSOFT CORPSOLE | COM | 46.32K | SH | $22.40M 9.35% | 0.00 | 0.00 | 46.32K |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 123.99K | SH | $13.86M 5.78% | 0.00 | 0.00 | 123.99K |
APPLE INCSOLE | COM | 45.20K | SH | $12.29M 5.13% | 0.00 | 0.00 | 45.20K |
DIMENSIONAL ETF TRUSTSOLE | INTL CORE EQT MK | 237.46K | SH | $9.05M 3.78% | 0.00 | 0.00 | 237.46K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 14.69K | SH | $9.03M 3.77% | 0.00 | 0.00 | 14.69K |
OKTA INCSOLE | CL A | 93.81K | SH | $8.11M 3.38% | 0.00 | 0.00 | 93.81K |
T ROWE PRICE ETF INCSOLE | FLOATING RATE | 150K | SH | $7.71M 3.22% | 0.00 | 0.00 | 150K |
DIMENSIONAL ETF TRUSTSOLE | US CORE EQT MKT | 161.51K | SH | $7.56M 3.15% | 0.00 | 0.00 | 161.51K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 9.68K | SH | $6.60M 2.75% | 0.00 | 0.00 | 9.68K |
ISHARES TRSOLE | EAFE SML CP ETF | 69.86K | SH | $5.42M 2.26% | 0.00 | 0.00 | 69.86K |
VANGUARD INDEX FDSSOLE | S&P 500 ETF SHS | 8.62K | SH | $5.40M 2.25% | 0.00 | 0.00 | 8.62K |
INNOVATOR ETFS TRUSTSOLE | US EQT BUFR APR | 79.83K | SH | $3.83M 1.60% | 0.00 | 0.00 | 79.83K |
ISHARES TRSOLE | SELECT DIVID ETF | 26.86K | SH | $3.79M 1.58% | 0.00 | 0.00 | 26.86K |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUF DEC | 74.38K | SH | $3.69M 1.54% | 0.00 | 0.00 | 74.38K |
VANGUARD INDEX FDSSOLE | MID CAP ETF | 11.58K | SH | $3.36M 1.40% | 0.00 | 0.00 | 11.58K |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR FEB | 68.31K | SH | $3.32M 1.39% | 0.00 | 0.00 | 68.31K |
VANGUARD INDEX FDSSOLE | REAL ESTATE ETF | 33.58K | SH | $2.97M 1.24% | 0.00 | 0.00 | 33.58K |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUF NOV | 65.51K | SH | $2.91M 1.22% | 0.00 | 0.00 | 65.51K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 5.77K | SH | $2.90M 1.21% | 0.00 | 0.00 | 5.77K |
STAGWELL INCSOLE | COM CL A | 590.88K | SH | $2.89M 1.21% | 0.00 | 0.00 | 590.88K |
NVIDIA CORPORATIONSOLE | COM | 15.13K | SH | $2.82M 1.18% | 0.00 | 0.00 | 15.13K |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR JUL | 53.76K | SH | $2.73M 1.14% | 0.00 | 0.00 | 53.76K |
VANGUARD WORLD FDSOLE | ENERGY ETF | 21.44K | SH | $2.70M 1.13% | 0.00 | 0.00 | 21.44K |
ISHARES TRSOLE | MSCI INTL QUALTY | 58.47K | SH | $2.66M 1.11% | 0.00 | 0.00 | 58.47K |
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