Filed: 7/22/2025ACC: 0001754960-25-000441
📋 What this filing means
MY PERSONAL CFO, LLC filed this quarterly 13F‑HR report disclosing 92 equity positions with a total reported market value of $220.00M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
92
Positions
$220.00M
Total AUM (reported)
2.75M
Total Shares
Allocation by class
COM$40.14M18.2%
TOTAL STK MKT$34.38M15.6%
US EQT ETF$14.01M6.4%
CL A$13.55M6.2%
UNIT SER 1$8.53M3.9%
US CORE EQT MKT$6.77M3.1%
TR UNIT$6.42M2.9%
Portfolio Concentration
Top 3$66.45M30.2%
4–10$53.90M24.5%
11–25$47.81M21.7%
Rest$51.84M23.6%
Top 3 weight
30.2%
Top 10 weight
54.7%
Voting Authority Distribution
Total shares with voting rights: 2.75M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
2.75M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole92
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings92
Rows:
VANGUARD INDEX FDS
SOLEShares113.10K
TypeSH
Market value$34.38M
15.63%
Sole
0.00
Shared
0.00
None
113.10K
MICROSOFT CORP
SOLEShares36.32K
TypeSH
Market value$18.06M
8.21%
Sole
0.00
Shared
0.00
None
36.32K
AMERICAN CENTY ETF TR
SOLEShares138.94K
TypeSH
Market value$14.01M
6.37%
Sole
0.00
Shared
0.00
None
138.94K
APPLE INC
SOLEShares55.71K
TypeSH
Market value$11.43M
5.20%
Sole
0.00
Shared
0.00
None
55.71K
OKTA INC
SOLEShares110.37K
TypeSH
Market value$11.03M
5.02%
Sole
0.00
Shared
0.00
None
110.37K
INVESCO QQQ TR
SOLEShares15.47K
TypeSH
Market value$8.53M
3.88%
Sole
0.00
Shared
0.00
None
15.47K
DIMENSIONAL ETF TRUST
SOLEShares159.83K
TypeSH
Market value$6.77M
3.08%
Sole
0.00
Shared
0.00
None
159.83K
SPDR S&P 500 ETF TR
SOLEShares10.39K
TypeSH
Market value$6.42M
2.92%
Sole
0.00
Shared
0.00
None
10.39K
VANGUARD INDEX FDS
SOLEShares8.62K
TypeSH
Market value$4.89M
2.22%
Sole
0.00
Shared
0.00
None
8.62K
ISHARES TR
SOLEShares66.35K
TypeSH
Market value$4.82M
2.19%
Sole
0.00
Shared
0.00
None
66.35K
DIMENSIONAL ETF TRUST
SOLEShares121.42K
TypeSH
Market value$4.20M
1.91%
Sole
0.00
Shared
0.00
None
121.42K
INNOVATOR ETFS TRUST
SOLEShares91.87K
TypeSH
Market value$4.15M
1.89%
Sole
0.00
Shared
0.00
None
91.87K
BERKSHIRE HATHAWAY INC DEL
SOLEShares8.21K
TypeSH
Market value$3.99M
1.81%
Sole
0.00
Shared
0.00
None
8.21K
VANGUARD INDEX FDS
SOLEShares13.94K
TypeSH
Market value$3.90M
1.77%
Sole
0.00
Shared
0.00
None
13.94K
INNOVATOR ETFS TRUST
SOLEShares76.31K
TypeSH
Market value$3.41M
1.55%
Sole
0.00
Shared
0.00
None
76.31K
INNOVATOR ETFS TRUST
SOLEShares74.37K
TypeSH
Market value$3.36M
1.53%
Sole
0.00
Shared
0.00
None
74.37K
VANGUARD INDEX FDS
SOLEShares33.95K
TypeSH
Market value$3.02M
1.37%
Sole
0.00
Shared
0.00
None
33.95K
VANGUARD WORLD FD
SOLEShares27.56K
TypeSH
Market value$3.02M
1.37%
Sole
0.00
Shared
0.00
None
27.56K
ISHARES TR
SOLEShares21.87K
TypeSH
Market value$2.91M
1.32%
Sole
0.00
Shared
0.00
None
21.87K
INNOVATOR ETFS TRUST
SOLEShares60.42K
TypeSH
Market value$2.85M
1.29%
Sole
0.00
Shared
0.00
None
60.42K
VANGUARD WORLD FD
SOLEShares23.08K
TypeSH
Market value$2.75M
1.25%
Sole
0.00
Shared
0.00
None
23.08K
INNOVATOR ETFS TRUST
SOLEShares64.51K
TypeSH
Market value$2.66M
1.21%
Sole
0.00
Shared
0.00
None
64.51K
ISHARES TR
SOLEShares59.71K
TypeSH
Market value$2.58M
1.17%
Sole
0.00
Shared
0.00
None
59.71K
NVIDIA CORPORATION
SOLEShares15.96K
TypeSH
Market value$2.52M
1.15%
Sole
0.00
Shared
0.00
None
15.96K
STAGWELL INC
SOLEShares555.03K
TypeSH
Market value$2.50M
1.14%
Sole
0.00
Shared
0.00
None
555.03K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 113.10K | SH | $34.38M 15.63% | 0.00 | 0.00 | 113.10K |
MICROSOFT CORPSOLE | COM | 36.32K | SH | $18.06M 8.21% | 0.00 | 0.00 | 36.32K |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 138.94K | SH | $14.01M 6.37% | 0.00 | 0.00 | 138.94K |
APPLE INCSOLE | COM | 55.71K | SH | $11.43M 5.20% | 0.00 | 0.00 | 55.71K |
OKTA INCSOLE | CL A | 110.37K | SH | $11.03M 5.02% | 0.00 | 0.00 | 110.37K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 15.47K | SH | $8.53M 3.88% | 0.00 | 0.00 | 15.47K |
DIMENSIONAL ETF TRUSTSOLE | US CORE EQT MKT | 159.83K | SH | $6.77M 3.08% | 0.00 | 0.00 | 159.83K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 10.39K | SH | $6.42M 2.92% | 0.00 | 0.00 | 10.39K |
VANGUARD INDEX FDSSOLE | S&P 500 ETF SHS | 8.62K | SH | $4.89M 2.22% | 0.00 | 0.00 | 8.62K |
ISHARES TRSOLE | EAFE SML CP ETF | 66.35K | SH | $4.82M 2.19% | 0.00 | 0.00 | 66.35K |
DIMENSIONAL ETF TRUSTSOLE | INTL CORE EQT MK | 121.42K | SH | $4.20M 1.91% | 0.00 | 0.00 | 121.42K |
INNOVATOR ETFS TRUSTSOLE | US EQT BUFR APR | 91.87K | SH | $4.15M 1.89% | 0.00 | 0.00 | 91.87K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 8.21K | SH | $3.99M 1.81% | 0.00 | 0.00 | 8.21K |
VANGUARD INDEX FDSSOLE | MID CAP ETF | 13.94K | SH | $3.90M 1.77% | 0.00 | 0.00 | 13.94K |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR FEB | 76.31K | SH | $3.41M 1.55% | 0.00 | 0.00 | 76.31K |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUF DEC | 74.37K | SH | $3.36M 1.53% | 0.00 | 0.00 | 74.37K |
VANGUARD INDEX FDSSOLE | REAL ESTATE ETF | 33.95K | SH | $3.02M 1.37% | 0.00 | 0.00 | 33.95K |
VANGUARD WORLD FDSOLE | ESG US STK ETF | 27.56K | SH | $3.02M 1.37% | 0.00 | 0.00 | 27.56K |
ISHARES TRSOLE | SELECT DIVID ETF | 21.87K | SH | $2.91M 1.32% | 0.00 | 0.00 | 21.87K |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR JUL | 60.42K | SH | $2.85M 1.29% | 0.00 | 0.00 | 60.42K |
VANGUARD WORLD FDSOLE | ENERGY ETF | 23.08K | SH | $2.75M 1.25% | 0.00 | 0.00 | 23.08K |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUF NOV | 64.51K | SH | $2.66M 1.21% | 0.00 | 0.00 | 64.51K |
ISHARES TRSOLE | MSCI INTL QUALTY | 59.71K | SH | $2.58M 1.17% | 0.00 | 0.00 | 59.71K |
NVIDIA CORPORATIONSOLE | COM | 15.96K | SH | $2.52M 1.15% | 0.00 | 0.00 | 15.96K |
STAGWELL INCSOLE | COM CL A | 555.03K | SH | $2.50M 1.14% | 0.00 | 0.00 | 555.03K |
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