Filed: 4/24/2025ACC: 0001754960-25-000247
📋 What this filing means
MY PERSONAL CFO, LLC filed this quarterly 13F‑HR report disclosing 87 equity positions with a total reported market value of $198.52M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
87
Positions
$198.52M
Total AUM (reported)
2.58M
Total Shares
Allocation by class
COM$37.92M19.1%
TOTAL STK MKT$30.11M15.2%
CL A$13.04M6.6%
US EQT ETF$12.82M6.5%
UNIT SER 1$7.03M3.5%
TR UNIT$5.81M2.9%
US CORE EQT MKT$5.16M2.6%
Portfolio Concentration
Top 3$59.71M30.1%
4–10$50.90M25.6%
11–25$43.87M22.1%
Rest$44.03M22.2%
Top 3 weight
30.1%
Top 10 weight
55.7%
Voting Authority Distribution
Total shares with voting rights: 2.58M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
2.58M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole87
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings87
Rows:
VANGUARD INDEX FDS
SOLEShares109.54K
TypeSH
Market value$30.11M
15.17%
Sole
0.00
Shared
0.00
None
109.54K
MICROSOFT CORP
SOLEShares44.71K
TypeSH
Market value$16.78M
8.45%
Sole
0.00
Shared
0.00
None
44.71K
AMERICAN CENTY ETF TR
SOLEShares138.76K
TypeSH
Market value$12.82M
6.46%
Sole
0.00
Shared
0.00
None
138.76K
APPLE INC
SOLEShares55.52K
TypeSH
Market value$12.33M
6.21%
Sole
0.00
Shared
0.00
None
55.52K
OKTA INC
SOLEShares106.16K
TypeSH
Market value$11.17M
5.63%
Sole
0.00
Shared
0.00
None
106.16K
INVESCO QQQ TR
SOLEShares14.98K
TypeSH
Market value$7.03M
3.54%
Sole
0.00
Shared
0.00
None
14.98K
SPDR S&P 500 ETF TR
SOLEShares10.39K
TypeSH
Market value$5.81M
2.93%
Sole
0.00
Shared
0.00
None
10.39K
DIMENSIONAL ETF TRUST
SOLEShares134.21K
TypeSH
Market value$5.16M
2.60%
Sole
0.00
Shared
0.00
None
134.21K
BERKSHIRE HATHAWAY INC DEL
SOLEShares8.91K
TypeSH
Market value$4.74M
2.39%
Sole
0.00
Shared
0.00
None
8.91K
VANGUARD INDEX FDS
SOLEShares9.06K
TypeSH
Market value$4.66M
2.35%
Sole
0.00
Shared
0.00
None
9.06K
ISHARES TR
SOLEShares65.38K
TypeSH
Market value$4.15M
2.09%
Sole
0.00
Shared
0.00
None
65.38K
VANGUARD INDEX FDS
SOLEShares14.09K
TypeSH
Market value$3.64M
1.84%
Sole
0.00
Shared
0.00
None
14.09K
INNOVATOR ETFS TRUST
SOLEShares80.87K
TypeSH
Market value$3.43M
1.73%
Sole
0.00
Shared
0.00
None
80.87K
STAGWELL INC
SOLEShares555.03K
TypeSH
Market value$3.36M
1.69%
Sole
0.00
Shared
0.00
None
555.03K
INNOVATOR ETFS TRUST
SOLEShares76.63K
TypeSH
Market value$3.18M
1.60%
Sole
0.00
Shared
0.00
None
76.63K
INNOVATOR ETFS TRUST
SOLEShares74.33K
TypeSH
Market value$3.11M
1.57%
Sole
0.00
Shared
0.00
None
74.33K
ISHARES TR
SOLEShares21.83K
TypeSH
Market value$2.93M
1.48%
Sole
0.00
Shared
0.00
None
21.83K
VANGUARD INDEX FDS
SOLEShares30.83K
TypeSH
Market value$2.79M
1.41%
Sole
0.00
Shared
0.00
None
30.83K
VANGUARD WORLD FD
SOLEShares27.55K
TypeSH
Market value$2.70M
1.36%
Sole
0.00
Shared
0.00
None
27.55K
VANGUARD WORLD FD
SOLEShares20.52K
TypeSH
Market value$2.66M
1.34%
Sole
0.00
Shared
0.00
None
20.52K
INNOVATOR ETFS TRUST
SOLEShares55.51K
TypeSH
Market value$2.53M
1.27%
Sole
0.00
Shared
0.00
None
55.51K
INNOVATOR ETFS TRUST
SOLEShares58.02K
TypeSH
Market value$2.51M
1.26%
Sole
0.00
Shared
0.00
None
58.02K
INNOVATOR ETFS TRUST
SOLEShares64.51K
TypeSH
Market value$2.46M
1.24%
Sole
0.00
Shared
0.00
None
64.51K
VANGUARD WHITEHALL FDS
SOLEShares17.22K
TypeSH
Market value$2.22M
1.12%
Sole
0.00
Shared
0.00
None
17.22K
ISHARES TR
SOLEShares55.20K
TypeSH
Market value$2.19M
1.10%
Sole
0.00
Shared
0.00
None
55.20K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 109.54K | SH | $30.11M 15.17% | 0.00 | 0.00 | 109.54K |
MICROSOFT CORPSOLE | COM | 44.71K | SH | $16.78M 8.45% | 0.00 | 0.00 | 44.71K |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 138.76K | SH | $12.82M 6.46% | 0.00 | 0.00 | 138.76K |
APPLE INCSOLE | COM | 55.52K | SH | $12.33M 6.21% | 0.00 | 0.00 | 55.52K |
OKTA INCSOLE | CL A | 106.16K | SH | $11.17M 5.63% | 0.00 | 0.00 | 106.16K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 14.98K | SH | $7.03M 3.54% | 0.00 | 0.00 | 14.98K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 10.39K | SH | $5.81M 2.93% | 0.00 | 0.00 | 10.39K |
DIMENSIONAL ETF TRUSTSOLE | US CORE EQT MKT | 134.21K | SH | $5.16M 2.60% | 0.00 | 0.00 | 134.21K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 8.91K | SH | $4.74M 2.39% | 0.00 | 0.00 | 8.91K |
VANGUARD INDEX FDSSOLE | S&P 500 ETF SHS | 9.06K | SH | $4.66M 2.35% | 0.00 | 0.00 | 9.06K |
ISHARES TRSOLE | EAFE SML CP ETF | 65.38K | SH | $4.15M 2.09% | 0.00 | 0.00 | 65.38K |
VANGUARD INDEX FDSSOLE | MID CAP ETF | 14.09K | SH | $3.64M 1.84% | 0.00 | 0.00 | 14.09K |
INNOVATOR ETFS TRUSTSOLE | US EQT BUFR APR | 80.87K | SH | $3.43M 1.73% | 0.00 | 0.00 | 80.87K |
STAGWELL INCSOLE | COM CL A | 555.03K | SH | $3.36M 1.69% | 0.00 | 0.00 | 555.03K |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR FEB | 76.63K | SH | $3.18M 1.60% | 0.00 | 0.00 | 76.63K |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUF DEC | 74.33K | SH | $3.11M 1.57% | 0.00 | 0.00 | 74.33K |
ISHARES TRSOLE | SELECT DIVID ETF | 21.83K | SH | $2.93M 1.48% | 0.00 | 0.00 | 21.83K |
VANGUARD INDEX FDSSOLE | REAL ESTATE ETF | 30.83K | SH | $2.79M 1.41% | 0.00 | 0.00 | 30.83K |
VANGUARD WORLD FDSOLE | ESG US STK ETF | 27.55K | SH | $2.70M 1.36% | 0.00 | 0.00 | 27.55K |
VANGUARD WORLD FDSOLE | ENERGY ETF | 20.52K | SH | $2.66M 1.34% | 0.00 | 0.00 | 20.52K |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR MAR | 55.51K | SH | $2.53M 1.27% | 0.00 | 0.00 | 55.51K |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR JUL | 58.02K | SH | $2.51M 1.26% | 0.00 | 0.00 | 58.02K |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUF NOV | 64.51K | SH | $2.46M 1.24% | 0.00 | 0.00 | 64.51K |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 17.22K | SH | $2.22M 1.12% | 0.00 | 0.00 | 17.22K |
ISHARES TRSOLE | MSCI INTL QUALTY | 55.20K | SH | $2.19M 1.10% | 0.00 | 0.00 | 55.20K |
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