Filed: 1/24/2025ACC: 0001754960-25-000067
📋 What this filing means
MY PERSONAL CFO, LLC filed this quarterly 13F‑HR report disclosing 88 equity positions with a total reported market value of $195.04M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
88
Positions
$195.04M
Total AUM (reported)
2.54M
Total Shares
Allocation by class
COM$34.47M17.7%
TOTAL STK MKT$30.83M15.8%
US EQT ETF$13.18M6.8%
CL A$11.93M6.1%
UNIT SER 1$7.86M4.0%
TR UNIT$5.81M3.0%
US CORE EQT MKT$5.53M2.8%
Portfolio Concentration
Top 3$62.14M31.9%
4–10$43.18M22.1%
11–25$44.06M22.6%
Rest$45.66M23.4%
Top 3 weight
31.9%
Top 10 weight
54.0%
Voting Authority Distribution
Total shares with voting rights: 2.54M
Sole
Full voting authority
2.54M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole88
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings88
Rows:
VANGUARD INDEX FDS
SOLEShares106.39K
TypeSH
Market value$30.83M
15.81%
Sole
106.39K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares43K
TypeSH
Market value$18.13M
9.29%
Sole
43K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares135.93K
TypeSH
Market value$13.18M
6.76%
Sole
135.93K
Shared
0.00
None
0.00
OKTA INC
SOLEShares119.58K
TypeSH
Market value$9.42M
4.83%
Sole
119.58K
Shared
0.00
None
0.00
INVESCO QQQ TR
SOLEShares15.38K
TypeSH
Market value$7.86M
4.03%
Sole
15.38K
Shared
0.00
None
0.00
APPLE INC
SOLEShares24.84K
TypeSH
Market value$6.22M
3.19%
Sole
24.84K
Shared
0.00
None
0.00
SPDR S&P 500 ETF TR
SOLEShares9.91K
TypeSH
Market value$5.81M
2.98%
Sole
9.91K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares136.68K
TypeSH
Market value$5.53M
2.84%
Sole
136.68K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares72.53K
TypeSH
Market value$4.41M
2.26%
Sole
72.53K
Shared
0.00
None
0.00
BERKSHIRE HATHAWAY INC DEL
SOLEShares8.67K
TypeSH
Market value$3.93M
2.02%
Sole
8.67K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares14.05K
TypeSH
Market value$3.71M
1.90%
Sole
14.05K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares82.62K
TypeSH
Market value$3.66M
1.88%
Sole
82.62K
Shared
0.00
None
0.00
STAGWELL INC
SOLEShares555.03K
TypeSH
Market value$3.65M
1.87%
Sole
555.03K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares6.62K
TypeSH
Market value$3.56M
1.83%
Sole
6.62K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares74.34K
TypeSH
Market value$3.20M
1.64%
Sole
74.34K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares74.13K
TypeSH
Market value$3.19M
1.64%
Sole
74.13K
Shared
0.00
None
0.00
VANGUARD WORLD FD
SOLEShares27.55K
TypeSH
Market value$2.89M
1.48%
Sole
27.55K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares21.79K
TypeSH
Market value$2.86M
1.47%
Sole
21.79K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares30.72K
TypeSH
Market value$2.74M
1.40%
Sole
30.72K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares66.81K
TypeSH
Market value$2.62M
1.35%
Sole
66.81K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares58.02K
TypeSH
Market value$2.59M
1.33%
Sole
58.02K
Shared
0.00
None
0.00
VANGUARD WORLD FD
SOLEShares20.48K
TypeSH
Market value$2.49M
1.27%
Sole
20.48K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares17.61K
TypeSH
Market value$2.36M
1.21%
Sole
17.61K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares49.81K
TypeSH
Market value$2.30M
1.18%
Sole
49.81K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares46.51K
TypeSH
Market value$2.23M
1.14%
Sole
46.51K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 106.39K | SH | $30.83M 15.81% | 106.39K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 43K | SH | $18.13M 9.29% | 43K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 135.93K | SH | $13.18M 6.76% | 135.93K | 0.00 | 0.00 |
OKTA INCSOLE | CL A | 119.58K | SH | $9.42M 4.83% | 119.58K | 0.00 | 0.00 |
INVESCO QQQ TRSOLE | UNIT SER 1 | 15.38K | SH | $7.86M 4.03% | 15.38K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 24.84K | SH | $6.22M 3.19% | 24.84K | 0.00 | 0.00 |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 9.91K | SH | $5.81M 2.98% | 9.91K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | US CORE EQT MKT | 136.68K | SH | $5.53M 2.84% | 136.68K | 0.00 | 0.00 |
ISHARES TRSOLE | EAFE SML CP ETF | 72.53K | SH | $4.41M 2.26% | 72.53K | 0.00 | 0.00 |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 8.67K | SH | $3.93M 2.02% | 8.67K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | MID CAP ETF | 14.05K | SH | $3.71M 1.90% | 14.05K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQT BUFR APR | 82.62K | SH | $3.66M 1.88% | 82.62K | 0.00 | 0.00 |
STAGWELL INCSOLE | COM CL A | 555.03K | SH | $3.65M 1.87% | 555.03K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | S&P 500 ETF SHS | 6.62K | SH | $3.56M 1.83% | 6.62K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUF DEC | 74.34K | SH | $3.20M 1.64% | 74.34K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR FEB | 74.13K | SH | $3.19M 1.64% | 74.13K | 0.00 | 0.00 |
VANGUARD WORLD FDSOLE | ESG US STK ETF | 27.55K | SH | $2.89M 1.48% | 27.55K | 0.00 | 0.00 |
ISHARES TRSOLE | SELECT DIVID ETF | 21.79K | SH | $2.86M 1.47% | 21.79K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | REAL ESTATE ETF | 30.72K | SH | $2.74M 1.40% | 30.72K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUF NOV | 66.81K | SH | $2.62M 1.35% | 66.81K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR JUL | 58.02K | SH | $2.59M 1.33% | 58.02K | 0.00 | 0.00 |
VANGUARD WORLD FDSOLE | ENERGY ETF | 20.48K | SH | $2.49M 1.27% | 20.48K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 17.61K | SH | $2.36M 1.21% | 17.61K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR MAR | 49.81K | SH | $2.30M 1.18% | 49.81K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR JAN | 46.51K | SH | $2.23M 1.14% | 46.51K | 0.00 | 0.00 |
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