Filed: 10/21/2024ACC: 0001754960-24-000517
📋 What this filing means
MY PERSONAL CFO, LLC filed this quarterly 13F‑HR report disclosing 88 equity positions with a total reported market value of $182.40M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
88
Positions
$182.40M
Total AUM (reported)
2.36M
Total Shares
Allocation by class
COM$32.66M17.9%
TOTAL STK MKT$26.42M14.5%
US EQT ETF$12.19M6.7%
CL A$11.61M6.4%
UNIT SER 1$7.66M4.2%
TR UNIT$5.11M2.8%
EAFE SML CP ETF$5.02M2.8%
Portfolio Concentration
Top 3$55.13M30.2%
4–10$40.41M22.2%
11–25$41.35M22.7%
Rest$45.51M25.0%
Top 3 weight
30.2%
Top 10 weight
52.4%
Voting Authority Distribution
Total shares with voting rights: 2.36M
Sole
Full voting authority
2.36M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole88
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings88
Rows:
VANGUARD INDEX FDS
SOLEShares93.32K
TypeSH
Market value$26.42M
14.49%
Sole
93.32K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares38.37K
TypeSH
Market value$16.51M
9.05%
Sole
38.37K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares128.16K
TypeSH
Market value$12.19M
6.69%
Sole
128.16K
Shared
0.00
None
0.00
OKTA INC
SOLEShares119.61K
TypeSH
Market value$8.89M
4.88%
Sole
119.61K
Shared
0.00
None
0.00
INVESCO QQQ TR
SOLEShares15.70K
TypeSH
Market value$7.66M
4.20%
Sole
15.70K
Shared
0.00
None
0.00
APPLE INC
SOLEShares24.72K
TypeSH
Market value$5.76M
3.16%
Sole
24.72K
Shared
0.00
None
0.00
SPDR S&P 500 ETF TR
SOLEShares8.91K
TypeSH
Market value$5.11M
2.80%
Sole
8.91K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares74.19K
TypeSH
Market value$5.02M
2.75%
Sole
74.19K
Shared
0.00
None
0.00
STAGWELL INC
SOLEShares567.44K
TypeSH
Market value$3.98M
2.18%
Sole
567.44K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares100.28K
TypeSH
Market value$3.98M
2.18%
Sole
100.28K
Shared
0.00
None
0.00
BERKSHIRE HATHAWAY INC DEL
SOLEShares8.47K
TypeSH
Market value$3.90M
2.14%
Sole
8.47K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares82.62K
TypeSH
Market value$3.58M
1.96%
Sole
82.62K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares74.13K
TypeSH
Market value$3.11M
1.71%
Sole
74.13K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares11.57K
TypeSH
Market value$3.05M
1.67%
Sole
11.57K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares30.08K
TypeSH
Market value$2.93M
1.61%
Sole
30.08K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares66.98K
TypeSH
Market value$2.89M
1.58%
Sole
66.98K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares5.46K
TypeSH
Market value$2.88M
1.58%
Sole
5.46K
Shared
0.00
None
0.00
VANGUARD WORLD FD
SOLEShares27.55K
TypeSH
Market value$2.80M
1.54%
Sole
27.55K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares19.64K
TypeSH
Market value$2.65M
1.45%
Sole
19.64K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares58.02K
TypeSH
Market value$2.53M
1.39%
Sole
58.02K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares50.76K
TypeSH
Market value$2.29M
1.25%
Sole
50.76K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares18.56K
TypeSH
Market value$2.25M
1.24%
Sole
18.56K
Shared
0.00
None
0.00
VANGUARD WHITEHALL FDS
SOLEShares17.16K
TypeSH
Market value$2.20M
1.21%
Sole
17.16K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares47.02K
TypeSH
Market value$2.19M
1.20%
Sole
47.02K
Shared
0.00
None
0.00
SPDR SER TR
SOLEShares30.91K
TypeSH
Market value$2.09M
1.14%
Sole
30.91K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 93.32K | SH | $26.42M 14.49% | 93.32K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 38.37K | SH | $16.51M 9.05% | 38.37K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 128.16K | SH | $12.19M 6.69% | 128.16K | 0.00 | 0.00 |
OKTA INCSOLE | CL A | 119.61K | SH | $8.89M 4.88% | 119.61K | 0.00 | 0.00 |
INVESCO QQQ TRSOLE | UNIT SER 1 | 15.70K | SH | $7.66M 4.20% | 15.70K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 24.72K | SH | $5.76M 3.16% | 24.72K | 0.00 | 0.00 |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 8.91K | SH | $5.11M 2.80% | 8.91K | 0.00 | 0.00 |
ISHARES TRSOLE | EAFE SML CP ETF | 74.19K | SH | $5.02M 2.75% | 74.19K | 0.00 | 0.00 |
STAGWELL INCSOLE | COM CL A | 567.44K | SH | $3.98M 2.18% | 567.44K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | US CORE EQT MKT | 100.28K | SH | $3.98M 2.18% | 100.28K | 0.00 | 0.00 |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 8.47K | SH | $3.90M 2.14% | 8.47K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQT BUFR APR | 82.62K | SH | $3.58M 1.96% | 82.62K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR FEB | 74.13K | SH | $3.11M 1.71% | 74.13K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | MID CAP ETF | 11.57K | SH | $3.05M 1.67% | 11.57K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | REAL ESTATE ETF | 30.08K | SH | $2.93M 1.61% | 30.08K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUF DEC | 66.98K | SH | $2.89M 1.58% | 66.98K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | S&P 500 ETF SHS | 5.46K | SH | $2.88M 1.58% | 5.46K | 0.00 | 0.00 |
VANGUARD WORLD FDSOLE | ESG US STK ETF | 27.55K | SH | $2.80M 1.54% | 27.55K | 0.00 | 0.00 |
ISHARES TRSOLE | SELECT DIVID ETF | 19.64K | SH | $2.65M 1.45% | 19.64K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR JUL | 58.02K | SH | $2.53M 1.39% | 58.02K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR MAR | 50.76K | SH | $2.29M 1.25% | 50.76K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 18.56K | SH | $2.25M 1.24% | 18.56K | 0.00 | 0.00 |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 17.16K | SH | $2.20M 1.21% | 17.16K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR JAN | 47.02K | SH | $2.19M 1.20% | 47.02K | 0.00 | 0.00 |
SPDR SER TRSOLE | PORTFOLIO S&P500 | 30.91K | SH | $2.09M 1.14% | 30.91K | 0.00 | 0.00 |
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