Filed: 7/26/2024ACC: 0001754960-24-000363
📋 What this filing means
MY PERSONAL CFO, LLC filed this quarterly 13F‑HR report disclosing 101 equity positions with a total reported market value of $187.32M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
101
Positions
$187.32M
Total AUM (reported)
3.24M
Total Shares
Allocation by class
COM$35.89M19.2%
TOTAL STK MKT$23.69M12.6%
CL A$13.81M7.4%
US EQT ETF$9.86M5.3%
COM CL A$9.20M4.9%
UNIT SER 1$7.50M4.0%
TR UNIT$4.74M2.5%
Portfolio Concentration
Top 3$52.69M28.1%
4–10$45.91M24.5%
11–25$38.89M20.8%
Rest$49.84M26.6%
Top 3 weight
28.1%
Top 10 weight
52.6%
Voting Authority Distribution
Total shares with voting rights: 3.24M
Sole
Full voting authority
3.24M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole101
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings101
Rows:
VANGUARD INDEX FDS
SOLEShares88.56K
TypeSH
Market value$23.69M
12.65%
Sole
88.56K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares39.82K
TypeSH
Market value$17.80M
9.50%
Sole
39.82K
Shared
0.00
None
0.00
OKTA INC
SOLEShares119.63K
TypeSH
Market value$11.20M
5.98%
Sole
119.63K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares109.33K
TypeSH
Market value$9.86M
5.26%
Sole
109.33K
Shared
0.00
None
0.00
STAGWELL INC
SOLEShares1.35M
TypeSH
Market value$9.20M
4.91%
Sole
1.35M
Shared
0.00
None
0.00
INVESCO QQQ TR
SOLEShares15.65K
TypeSH
Market value$7.50M
4.00%
Sole
15.65K
Shared
0.00
None
0.00
APPLE INC
SOLEShares28K
TypeSH
Market value$5.90M
3.15%
Sole
28K
Shared
0.00
None
0.00
SPDR S&P 500 ETF TR
SOLEShares8.71K
TypeSH
Market value$4.74M
2.53%
Sole
8.71K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares119.63K
TypeSH
Market value$4.48M
2.39%
Sole
119.63K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares68.52K
TypeSH
Market value$4.22M
2.25%
Sole
68.52K
Shared
0.00
None
0.00
BERKSHIRE HATHAWAY INC DEL
SOLEShares8.70K
TypeSH
Market value$3.54M
1.89%
Sole
8.70K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares83.42K
TypeSH
Market value$3.46M
1.85%
Sole
83.42K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares74.83K
TypeSH
Market value$3.04M
1.62%
Sole
74.83K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares12.52K
TypeSH
Market value$3.03M
1.62%
Sole
12.52K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares68.48K
TypeSH
Market value$2.87M
1.53%
Sole
68.48K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares22.09K
TypeSH
Market value$2.73M
1.46%
Sole
22.09K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares32.28K
TypeSH
Market value$2.70M
1.44%
Sole
32.28K
Shared
0.00
None
0.00
VANGUARD WORLD FD
SOLEShares27.73K
TypeSH
Market value$2.68M
1.43%
Sole
27.73K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares19.82K
TypeSH
Market value$2.40M
1.28%
Sole
19.82K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares52.31K
TypeSH
Market value$2.26M
1.21%
Sole
52.31K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares47.39K
TypeSH
Market value$2.14M
1.14%
Sole
47.39K
Shared
0.00
None
0.00
VANGUARD WORLD FD
SOLEShares16.28K
TypeSH
Market value$2.08M
1.11%
Sole
16.28K
Shared
0.00
None
0.00
VANGUARD WHITEHALL FDS
SOLEShares17.16K
TypeSH
Market value$2.04M
1.09%
Sole
17.16K
Shared
0.00
None
0.00
SPDR SER TR
SOLEShares30.75K
TypeSH
Market value$1.97M
1.05%
Sole
30.75K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares46.92K
TypeSH
Market value$1.96M
1.05%
Sole
46.92K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 88.56K | SH | $23.69M 12.65% | 88.56K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 39.82K | SH | $17.80M 9.50% | 39.82K | 0.00 | 0.00 |
OKTA INCSOLE | CL A | 119.63K | SH | $11.20M 5.98% | 119.63K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 109.33K | SH | $9.86M 5.26% | 109.33K | 0.00 | 0.00 |
STAGWELL INCSOLE | COM CL A | 1.35M | SH | $9.20M 4.91% | 1.35M | 0.00 | 0.00 |
INVESCO QQQ TRSOLE | UNIT SER 1 | 15.65K | SH | $7.50M 4.00% | 15.65K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 28K | SH | $5.90M 3.15% | 28K | 0.00 | 0.00 |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 8.71K | SH | $4.74M 2.53% | 8.71K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | US CORE EQT MKT | 119.63K | SH | $4.48M 2.39% | 119.63K | 0.00 | 0.00 |
ISHARES TRSOLE | EAFE SML CP ETF | 68.52K | SH | $4.22M 2.25% | 68.52K | 0.00 | 0.00 |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 8.70K | SH | $3.54M 1.89% | 8.70K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQT BUFR APR | 83.42K | SH | $3.46M 1.85% | 83.42K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR FEB | 74.83K | SH | $3.04M 1.62% | 74.83K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | MID CAP ETF | 12.52K | SH | $3.03M 1.62% | 12.52K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUF DEC | 68.48K | SH | $2.87M 1.53% | 68.48K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 22.09K | SH | $2.73M 1.46% | 22.09K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | REAL ESTATE ETF | 32.28K | SH | $2.70M 1.44% | 32.28K | 0.00 | 0.00 |
VANGUARD WORLD FDSOLE | ESG US STK ETF | 27.73K | SH | $2.68M 1.43% | 27.73K | 0.00 | 0.00 |
ISHARES TRSOLE | SELECT DIVID ETF | 19.82K | SH | $2.40M 1.28% | 19.82K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR MAR | 52.31K | SH | $2.26M 1.21% | 52.31K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR JAN | 47.39K | SH | $2.14M 1.14% | 47.39K | 0.00 | 0.00 |
VANGUARD WORLD FDSOLE | ENERGY ETF | 16.28K | SH | $2.08M 1.11% | 16.28K | 0.00 | 0.00 |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 17.16K | SH | $2.04M 1.09% | 17.16K | 0.00 | 0.00 |
SPDR SER TRSOLE | PORTFOLIO S&P500 | 30.75K | SH | $1.97M 1.05% | 30.75K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR JUL | 46.92K | SH | $1.96M 1.05% | 46.92K | 0.00 | 0.00 |
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