Filed: 4/24/2024ACC: 0001754960-24-000177
📋 What this filing means
MY PERSONAL CFO, LLC filed this quarterly 13F‑HR report disclosing 97 equity positions with a total reported market value of $173.52M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
97
Positions
$173.52M
Total AUM (reported)
3.23M
Total Shares
Allocation by class
COM$29.20M16.8%
TOTAL STK MKT$21.46M12.4%
CL A$13.80M8.0%
US EQT ETF$8.98M5.2%
COM CL A$8.65M5.0%
UNIT SER 1$6.66M3.8%
TR UNIT$4.50M2.6%
Portfolio Concentration
Top 3$45.67M26.3%
4–10$41.84M24.1%
11–25$36.62M21.1%
Rest$49.38M28.5%
Top 3 weight
26.3%
Top 10 weight
50.4%
Voting Authority Distribution
Total shares with voting rights: 3.23M
Sole
Full voting authority
3.23M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole97
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings97
Rows:
VANGUARD INDEX FDS
SOLEShares82.56K
TypeSH
Market value$21.46M
12.37%
Sole
82.56K
Shared
0.00
None
0.00
OKTA INC
SOLEShares119.64K
TypeSH
Market value$12.52M
7.21%
Sole
119.64K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares27.80K
TypeSH
Market value$11.70M
6.74%
Sole
27.80K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares100.35K
TypeSH
Market value$8.98M
5.18%
Sole
100.35K
Shared
0.00
None
0.00
STAGWELL INC
SOLEShares1.39M
TypeSH
Market value$8.65M
4.99%
Sole
1.39M
Shared
0.00
None
0.00
INVESCO QQQ TR
SOLEShares15K
TypeSH
Market value$6.66M
3.84%
Sole
15K
Shared
0.00
None
0.00
APPLE INC
SOLEShares27.82K
TypeSH
Market value$4.77M
2.75%
Sole
27.82K
Shared
0.00
None
0.00
SPDR S&P 500 ETF TR
SOLEShares8.61K
TypeSH
Market value$4.50M
2.60%
Sole
8.61K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares116.27K
TypeSH
Market value$4.25M
2.45%
Sole
116.27K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares63.57K
TypeSH
Market value$4.03M
2.32%
Sole
63.57K
Shared
0.00
None
0.00
BERKSHIRE HATHAWAY INC DEL
SOLEShares8.72K
TypeSH
Market value$3.67M
2.11%
Sole
8.72K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares75.13K
TypeSH
Market value$2.95M
1.70%
Sole
75.13K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares69.68K
TypeSH
Market value$2.83M
1.63%
Sole
69.68K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares21.62K
TypeSH
Market value$2.66M
1.53%
Sole
21.62K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares30.10K
TypeSH
Market value$2.60M
1.50%
Sole
30.10K
Shared
0.00
None
0.00
VANGUARD WORLD FD
SOLEShares27.73K
TypeSH
Market value$2.58M
1.49%
Sole
27.73K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares10.02K
TypeSH
Market value$2.50M
1.44%
Sole
10.02K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares59.40K
TypeSH
Market value$2.38M
1.37%
Sole
59.40K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares52.31K
TypeSH
Market value$2.18M
1.26%
Sole
52.31K
Shared
0.00
None
0.00
VANGUARD WORLD FD
SOLEShares16.20K
TypeSH
Market value$2.13M
1.23%
Sole
16.20K
Shared
0.00
None
0.00
VANGUARD WHITEHALL FDS
SOLEShares17.16K
TypeSH
Market value$2.08M
1.20%
Sole
17.16K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO
SOLEShares72.59K
TypeSH
Market value$2.07M
1.19%
Sole
72.59K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares47.39K
TypeSH
Market value$2.06M
1.19%
Sole
47.39K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares2.25K
TypeSH
Market value$2.04M
1.17%
Sole
2.25K
Shared
0.00
None
0.00
INNOVATOR ETFS TRUST
SOLEShares60.15K
TypeSH
Market value$1.88M
1.08%
Sole
60.15K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 82.56K | SH | $21.46M 12.37% | 82.56K | 0.00 | 0.00 |
OKTA INCSOLE | CL A | 119.64K | SH | $12.52M 7.21% | 119.64K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 27.80K | SH | $11.70M 6.74% | 27.80K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 100.35K | SH | $8.98M 5.18% | 100.35K | 0.00 | 0.00 |
STAGWELL INCSOLE | COM CL A | 1.39M | SH | $8.65M 4.99% | 1.39M | 0.00 | 0.00 |
INVESCO QQQ TRSOLE | UNIT SER 1 | 15K | SH | $6.66M 3.84% | 15K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 27.82K | SH | $4.77M 2.75% | 27.82K | 0.00 | 0.00 |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 8.61K | SH | $4.50M 2.60% | 8.61K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | US CORE EQT MKT | 116.27K | SH | $4.25M 2.45% | 116.27K | 0.00 | 0.00 |
ISHARES TRSOLE | EAFE SML CP ETF | 63.57K | SH | $4.03M 2.32% | 63.57K | 0.00 | 0.00 |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 8.72K | SH | $3.67M 2.11% | 8.72K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR FEB | 75.13K | SH | $2.95M 1.70% | 75.13K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUF DEC | 69.68K | SH | $2.83M 1.63% | 69.68K | 0.00 | 0.00 |
ISHARES TRSOLE | SELECT DIVID ETF | 21.62K | SH | $2.66M 1.53% | 21.62K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | REAL ESTATE ETF | 30.10K | SH | $2.60M 1.50% | 30.10K | 0.00 | 0.00 |
VANGUARD WORLD FDSOLE | ESG US STK ETF | 27.73K | SH | $2.58M 1.49% | 27.73K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | MID CAP ETF | 10.02K | SH | $2.50M 1.44% | 10.02K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQT BUFR APR | 59.40K | SH | $2.38M 1.37% | 59.40K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR MAR | 52.31K | SH | $2.18M 1.26% | 52.31K | 0.00 | 0.00 |
VANGUARD WORLD FDSOLE | ENERGY ETF | 16.20K | SH | $2.13M 1.23% | 16.20K | 0.00 | 0.00 |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 17.16K | SH | $2.08M 1.20% | 17.16K | 0.00 | 0.00 |
JPMORGAN CHASE & COSOLE | ALERIAN ML ETN | 72.59K | SH | $2.07M 1.19% | 72.59K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | US EQTY BUFR JAN | 47.39K | SH | $2.06M 1.19% | 47.39K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 2.25K | SH | $2.04M 1.17% | 2.25K | 0.00 | 0.00 |
INNOVATOR ETFS TRUSTSOLE | INTRNL DEV JAN | 60.15K | SH | $1.88M 1.08% | 60.15K | 0.00 | 0.00 |
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