Filed: 1/23/2024ACC: 0001754960-24-000053
📋 What this filing means
MY PERSONAL CFO, LLC filed this quarterly 13F‑HR report disclosing 90 equity positions with a total reported market value of $153.59M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
90
Positions
$153.59M
Total AUM (reported)
3.10M
Total Shares
Allocation by class
COM$24.48M15.9%
TOTAL STK MKT$18.74M12.2%
CL A$11.84M7.7%
COM CL A$8.84M5.8%
US EQT ETF$7.10M4.6%
UNIT SER 1$6.13M4.0%
TR UNIT$4.08M2.7%
Portfolio Concentration
Top 3$39.97M26.0%
4–10$39.12M25.5%
11–25$32.81M21.4%
Rest$41.68M27.1%
Top 3 weight
26.0%
Top 10 weight
51.5%
Voting Authority Distribution
Total shares with voting rights: 3.10M
Sole
Full voting authority
3.10M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole90
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings90
Rows:
VANGUARD INDEX FDS
SOLEShares79.01K
TypeSH
Market value$18.74M
12.20%
Sole
79.01K
Shared
0.00
None
0.00
OKTA INC
SOLEShares120.08K
TypeSH
Market value$10.87M
7.08%
Sole
120.08K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares27.55K
TypeSH
Market value$10.36M
6.75%
Sole
27.55K
Shared
0.00
None
0.00
STAGWELL INC
SOLEShares1.33M
TypeSH
Market value$8.84M
5.76%
Sole
1.33M
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares87.06K
TypeSH
Market value$7.10M
4.62%
Sole
87.06K
Shared
0.00
None
0.00
INVESCO QQQ TR
SOLEShares14.96K
TypeSH
Market value$6.13M
3.99%
Sole
14.96K
Shared
0.00
None
0.00
APPLE INC
SOLEShares27.50K
TypeSH
Market value$5.29M
3.45%
Sole
27.50K
Shared
0.00
None
0.00
SPDR S&P 500 ETF TR
SOLEShares8.58K
TypeSH
Market value$4.08M
2.65%
Sole
8.58K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares116.81K
TypeSH
Market value$3.88M
2.53%
Sole
116.81K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares61.42K
TypeSH
Market value$3.80M
2.48%
Sole
61.42K
Shared
0.00
None
0.00
BERKSHIRE HATHAWAY INC DEL
SOLEShares8.86K
TypeSH
Market value$3.16M
2.06%
Sole
8.86K
Shared
0.00
None
0.00
INNOVATOR ETFS TR
SOLEShares69.68K
TypeSH
Market value$2.67M
1.74%
Sole
69.68K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares29.02K
TypeSH
Market value$2.56M
1.67%
Sole
29.02K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares21.59K
TypeSH
Market value$2.53M
1.65%
Sole
21.59K
Shared
0.00
None
0.00
INNOVATOR ETFS TR
SOLEShares68.50K
TypeSH
Market value$2.51M
1.63%
Sole
68.50K
Shared
0.00
None
0.00
VANGUARD WORLD FD
SOLEShares27.72K
TypeSH
Market value$2.36M
1.54%
Sole
27.72K
Shared
0.00
None
0.00
INNOVATOR ETFS TR
SOLEShares59.40K
TypeSH
Market value$2.27M
1.48%
Sole
59.40K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares8.88K
TypeSH
Market value$2.07M
1.35%
Sole
8.88K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO
SOLEShares79.28K
TypeSH
Market value$2.01M
1.31%
Sole
79.28K
Shared
0.00
None
0.00
VANGUARD WHITEHALL FDS
SOLEShares17.16K
TypeSH
Market value$1.92M
1.25%
Sole
17.16K
Shared
0.00
None
0.00
VANGUARD WORLD FDS
SOLEShares15.69K
TypeSH
Market value$1.84M
1.20%
Sole
15.69K
Shared
0.00
None
0.00
INNOVATOR ETFS TR
SOLEShares60.15K
TypeSH
Market value$1.83M
1.19%
Sole
60.15K
Shared
0.00
None
0.00
INNOVATOR ETFS TR
SOLEShares51.20K
TypeSH
Market value$1.79M
1.16%
Sole
51.20K
Shared
0.00
None
0.00
SPDR SER TR
SOLEShares30K
TypeSH
Market value$1.68M
1.09%
Sole
30K
Shared
0.00
None
0.00
INNOVATOR ETFS TR
SOLEShares39K
TypeSH
Market value$1.63M
1.06%
Sole
39K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 79.01K | SH | $18.74M 12.20% | 79.01K | 0.00 | 0.00 |
OKTA INCSOLE | CL A | 120.08K | SH | $10.87M 7.08% | 120.08K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 27.55K | SH | $10.36M 6.75% | 27.55K | 0.00 | 0.00 |
STAGWELL INCSOLE | COM CL A | 1.33M | SH | $8.84M 5.76% | 1.33M | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 87.06K | SH | $7.10M 4.62% | 87.06K | 0.00 | 0.00 |
INVESCO QQQ TRSOLE | UNIT SER 1 | 14.96K | SH | $6.13M 3.99% | 14.96K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 27.50K | SH | $5.29M 3.45% | 27.50K | 0.00 | 0.00 |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 8.58K | SH | $4.08M 2.65% | 8.58K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | US CORE EQT MKT | 116.81K | SH | $3.88M 2.53% | 116.81K | 0.00 | 0.00 |
ISHARES TRSOLE | EAFE SML CP ETF | 61.42K | SH | $3.80M 2.48% | 61.42K | 0.00 | 0.00 |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 8.86K | SH | $3.16M 2.06% | 8.86K | 0.00 | 0.00 |
INNOVATOR ETFS TRSOLE | US EQTY BUF DEC | 69.68K | SH | $2.67M 1.74% | 69.68K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | REAL ESTATE ETF | 29.02K | SH | $2.56M 1.67% | 29.02K | 0.00 | 0.00 |
ISHARES TRSOLE | SELECT DIVID ETF | 21.59K | SH | $2.53M 1.65% | 21.59K | 0.00 | 0.00 |
INNOVATOR ETFS TRSOLE | US EQTY BUFR FEB | 68.50K | SH | $2.51M 1.63% | 68.50K | 0.00 | 0.00 |
VANGUARD WORLD FDSOLE | ESG US STK ETF | 27.72K | SH | $2.36M 1.54% | 27.72K | 0.00 | 0.00 |
INNOVATOR ETFS TRSOLE | US EQT BUFR APR | 59.40K | SH | $2.27M 1.48% | 59.40K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | MID CAP ETF | 8.88K | SH | $2.07M 1.35% | 8.88K | 0.00 | 0.00 |
JPMORGAN CHASE & COSOLE | ALERIAN ML ETN | 79.28K | SH | $2.01M 1.31% | 79.28K | 0.00 | 0.00 |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 17.16K | SH | $1.92M 1.25% | 17.16K | 0.00 | 0.00 |
VANGUARD WORLD FDSSOLE | ENERGY ETF | 15.69K | SH | $1.84M 1.20% | 15.69K | 0.00 | 0.00 |
INNOVATOR ETFS TRSOLE | INTRNL DEV JAN | 60.15K | SH | $1.83M 1.19% | 60.15K | 0.00 | 0.00 |
INNOVATOR ETFS TRSOLE | US EQTY BUF NOV | 51.20K | SH | $1.79M 1.16% | 51.20K | 0.00 | 0.00 |
SPDR SER TRSOLE | PORTFOLIO S&P500 | 30K | SH | $1.68M 1.09% | 30K | 0.00 | 0.00 |
INNOVATOR ETFS TRSOLE | GRWT100 PWR BF | 39K | SH | $1.63M 1.06% | 39K | 0.00 | 0.00 |
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