Filed: 11/6/2023ACC: 0001754960-23-000311
📋 What this filing means
MY PERSONAL CFO, LLC filed this quarterly 13F‑HR report disclosing 83 equity positions with a total reported market value of $123.83M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
83
Positions
$123.83M
Total AUM (reported)
2.16M
Total Shares
Allocation by class
COM$21.23M17.1%
TOTAL STK MKT$15.08M12.2%
CL A$8.58M6.9%
US EQT ETF$5.79M4.7%
UNIT SER 1$5.42M4.4%
TR UNIT$3.69M3.0%
EAFE SML CP ETF$3.43M2.8%
Portfolio Concentration
Top 3$33.40M27.0%
4–10$29.14M23.5%
11–25$28.64M23.1%
Rest$32.65M26.4%
Top 3 weight
27.0%
Top 10 weight
50.5%
Voting Authority Distribution
Total shares with voting rights: 2.16M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
2.16M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole83
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings83
Rows:
VANGUARD INDEX FDS
SOLEShares71.02K
TypeSH
Market value$15.08M
12.18%
Sole
0.00
Shared
0.00
None
71.02K
MICROSOFT CORP
SOLEShares30.83K
TypeSH
Market value$9.73M
7.86%
Sole
0.00
Shared
0.00
None
30.83K
OKTA INC
SOLEShares105.32K
TypeSH
Market value$8.58M
6.93%
Sole
0.00
Shared
0.00
None
105.32K
AMERICAN CENTY ETF TR
SOLEShares79.04K
TypeSH
Market value$5.79M
4.68%
Sole
0.00
Shared
0.00
None
79.04K
INVESCO QQQ TR
SOLEShares15.13K
TypeSH
Market value$5.42M
4.38%
Sole
0.00
Shared
0.00
None
15.13K
APPLE INC
SOLEShares26.30K
TypeSH
Market value$4.50M
3.64%
Sole
0.00
Shared
0.00
None
26.30K
SPDR S&P 500 ETF TR
SOLEShares8.64K
TypeSH
Market value$3.69M
2.98%
Sole
0.00
Shared
0.00
None
8.64K
ISHARES TR
SOLEShares60.69K
TypeSH
Market value$3.43M
2.77%
Sole
0.00
Shared
0.00
None
60.69K
BERKSHIRE HATHAWAY INC DEL
SOLEShares9.27K
TypeSH
Market value$3.25M
2.62%
Sole
0.00
Shared
0.00
None
9.27K
DIMENSIONAL ETF TRUST
SOLEShares101.99K
TypeSH
Market value$3.05M
2.47%
Sole
0.00
Shared
0.00
None
101.99K
STAGWELL INC
SOLEShares525.93K
TypeSH
Market value$2.47M
1.99%
Sole
0.00
Shared
0.00
None
525.93K
ISHARES TR
SOLEShares21.54K
TypeSH
Market value$2.32M
1.87%
Sole
0.00
Shared
0.00
None
21.54K
INNOVATOR ETFS TR
SOLEShares68.50K
TypeSH
Market value$2.28M
1.84%
Sole
0.00
Shared
0.00
None
68.50K
VANGUARD WORLD FD
SOLEShares27.72K
TypeSH
Market value$2.09M
1.68%
Sole
0.00
Shared
0.00
None
27.72K
INNOVATOR ETFS TR
SOLEShares59.40K
TypeSH
Market value$2.08M
1.68%
Sole
0.00
Shared
0.00
None
59.40K
JPMORGAN CHASE & CO
SOLEShares81.38K
TypeSH
Market value$2.01M
1.62%
Sole
0.00
Shared
0.00
None
81.38K
VANGUARD WORLD FDS
SOLEShares15.64K
TypeSH
Market value$1.98M
1.60%
Sole
0.00
Shared
0.00
None
15.64K
VANGUARD BD INDEX FDS
SOLEShares27.78K
TypeSH
Market value$1.94M
1.57%
Sole
0.00
Shared
0.00
None
27.78K
INNOVATOR ETFS TR
SOLEShares52.64K
TypeSH
Market value$1.84M
1.49%
Sole
0.00
Shared
0.00
None
52.64K
VANGUARD WHITEHALL FDS
SOLEShares17.16K
TypeSH
Market value$1.77M
1.43%
Sole
0.00
Shared
0.00
None
17.16K
VANGUARD INDEX FDS
SOLEShares22.84K
TypeSH
Market value$1.73M
1.40%
Sole
0.00
Shared
0.00
None
22.84K
INNOVATOR ETFS TR
SOLEShares61.15K
TypeSH
Market value$1.70M
1.38%
Sole
0.00
Shared
0.00
None
61.15K
INNOVATOR ETFS TR
SOLEShares39K
TypeSH
Market value$1.58M
1.28%
Sole
0.00
Shared
0.00
None
39K
SPDR SER TR
SOLEShares30K
TypeSH
Market value$1.51M
1.22%
Sole
0.00
Shared
0.00
None
30K
ISHARES TR
SOLEShares3.12K
TypeSH
Market value$1.34M
1.08%
Sole
0.00
Shared
0.00
None
3.12K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 71.02K | SH | $15.08M 12.18% | 0.00 | 0.00 | 71.02K |
MICROSOFT CORPSOLE | COM | 30.83K | SH | $9.73M 7.86% | 0.00 | 0.00 | 30.83K |
OKTA INCSOLE | CL A | 105.32K | SH | $8.58M 6.93% | 0.00 | 0.00 | 105.32K |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 79.04K | SH | $5.79M 4.68% | 0.00 | 0.00 | 79.04K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 15.13K | SH | $5.42M 4.38% | 0.00 | 0.00 | 15.13K |
APPLE INCSOLE | COM | 26.30K | SH | $4.50M 3.64% | 0.00 | 0.00 | 26.30K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 8.64K | SH | $3.69M 2.98% | 0.00 | 0.00 | 8.64K |
ISHARES TRSOLE | EAFE SML CP ETF | 60.69K | SH | $3.43M 2.77% | 0.00 | 0.00 | 60.69K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 9.27K | SH | $3.25M 2.62% | 0.00 | 0.00 | 9.27K |
DIMENSIONAL ETF TRUSTSOLE | US CORE EQT MKT | 101.99K | SH | $3.05M 2.47% | 0.00 | 0.00 | 101.99K |
STAGWELL INCSOLE | COM CL A | 525.93K | SH | $2.47M 1.99% | 0.00 | 0.00 | 525.93K |
ISHARES TRSOLE | SELECT DIVID ETF | 21.54K | SH | $2.32M 1.87% | 0.00 | 0.00 | 21.54K |
INNOVATOR ETFS TRSOLE | US EQTY BUFR FEB | 68.50K | SH | $2.28M 1.84% | 0.00 | 0.00 | 68.50K |
VANGUARD WORLD FDSOLE | ESG US STK ETF | 27.72K | SH | $2.09M 1.68% | 0.00 | 0.00 | 27.72K |
INNOVATOR ETFS TRSOLE | US EQT BUFR APR | 59.40K | SH | $2.08M 1.68% | 0.00 | 0.00 | 59.40K |
JPMORGAN CHASE & COSOLE | ALERIAN ML ETN | 81.38K | SH | $2.01M 1.62% | 0.00 | 0.00 | 81.38K |
VANGUARD WORLD FDSSOLE | ENERGY ETF | 15.64K | SH | $1.98M 1.60% | 0.00 | 0.00 | 15.64K |
VANGUARD BD INDEX FDSSOLE | TOTAL BND MRKT | 27.78K | SH | $1.94M 1.57% | 0.00 | 0.00 | 27.78K |
INNOVATOR ETFS TRSOLE | US EQTY BUF DEC | 52.64K | SH | $1.84M 1.49% | 0.00 | 0.00 | 52.64K |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 17.16K | SH | $1.77M 1.43% | 0.00 | 0.00 | 17.16K |
VANGUARD INDEX FDSSOLE | REAL ESTATE ETF | 22.84K | SH | $1.73M 1.40% | 0.00 | 0.00 | 22.84K |
INNOVATOR ETFS TRSOLE | INTRNL DEV JAN | 61.15K | SH | $1.70M 1.38% | 0.00 | 0.00 | 61.15K |
INNOVATOR ETFS TRSOLE | GRWT100 PWR BF | 39K | SH | $1.58M 1.28% | 0.00 | 0.00 | 39K |
SPDR SER TRSOLE | PORTFOLIO S&P500 | 30K | SH | $1.51M 1.22% | 0.00 | 0.00 | 30K |
ISHARES TRSOLE | CORE S&P500 ETF | 3.12K | SH | $1.34M 1.08% | 0.00 | 0.00 | 3.12K |
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