Filed: 7/13/2023ACC: 0001754960-23-000184
📋 What this filing means
MY PERSONAL CFO, LLC filed this quarterly 13F‑HR report disclosing 82 equity positions with a total reported market value of $127.32M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
82
Positions
$127.32M
Total AUM (reported)
2.29M
Total Shares
Allocation by class
COM$22.29M17.5%
TOTAL STK MKT$15.24M12.0%
CL A$7.30M5.7%
US EQT ETF$5.53M4.3%
UNIT SER 1$5.37M4.2%
COM CL A$4.88M3.8%
TR UNIT$3.83M3.0%
Portfolio Concentration
Top 3$32.76M25.7%
4–10$31.69M24.9%
11–25$30.24M23.8%
Rest$32.63M25.6%
Top 3 weight
25.7%
Top 10 weight
50.6%
Voting Authority Distribution
Total shares with voting rights: 2.29M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
2.29M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole82
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings82
Rows:
VANGUARD INDEX FDS
SOLEShares69.21K
TypeSH
Market value$15.24M
11.97%
Sole
0.00
Shared
0.00
None
69.21K
MICROSOFT CORP
SOLEShares29.98K
TypeSH
Market value$10.21M
8.02%
Sole
0.00
Shared
0.00
None
29.98K
OKTA INC
SOLEShares105.33K
TypeSH
Market value$7.30M
5.74%
Sole
0.00
Shared
0.00
None
105.33K
AMERICAN CENTY ETF TR
SOLEShares73.61K
TypeSH
Market value$5.53M
4.35%
Sole
0.00
Shared
0.00
None
73.61K
INVESCO QQQ TR
SOLEShares14.54K
TypeSH
Market value$5.37M
4.22%
Sole
0.00
Shared
0.00
None
14.54K
APPLE INC
SOLEShares26.28K
TypeSH
Market value$5.10M
4.00%
Sole
0.00
Shared
0.00
None
26.28K
STAGWELL INC
SOLEShares676.93K
TypeSH
Market value$4.88M
3.83%
Sole
0.00
Shared
0.00
None
676.93K
SPDR S&P 500 ETF TR
SOLEShares8.64K
TypeSH
Market value$3.83M
3.01%
Sole
0.00
Shared
0.00
None
8.64K
ISHARES TR
SOLEShares64.78K
TypeSH
Market value$3.82M
3.00%
Sole
0.00
Shared
0.00
None
64.78K
BERKSHIRE HATHAWAY INC DEL
SOLEShares9.27K
TypeSH
Market value$3.16M
2.48%
Sole
0.00
Shared
0.00
None
9.27K
DIMENSIONAL ETF TRUST
SOLEShares99.07K
TypeSH
Market value$3.07M
2.41%
Sole
0.00
Shared
0.00
None
99.07K
ISHARES TR
SOLEShares21.65K
TypeSH
Market value$2.45M
1.93%
Sole
0.00
Shared
0.00
None
21.65K
INNOVATOR ETFS TR
SOLEShares68.50K
TypeSH
Market value$2.34M
1.84%
Sole
0.00
Shared
0.00
None
68.50K
VANGUARD BD INDEX FDS
SOLEShares31.90K
TypeSH
Market value$2.32M
1.82%
Sole
0.00
Shared
0.00
None
31.90K
VANGUARD WORLD FD
SOLEShares27.72K
TypeSH
Market value$2.17M
1.71%
Sole
0.00
Shared
0.00
None
27.72K
INNOVATOR ETFS TR
SOLEShares59.40K
TypeSH
Market value$2.13M
1.67%
Sole
0.00
Shared
0.00
None
59.40K
INNOVATOR ETFS TR
SOLEShares55.64K
TypeSH
Market value$2.02M
1.58%
Sole
0.00
Shared
0.00
None
55.64K
VANGUARD INDEX FDS
SOLEShares22.95K
TypeSH
Market value$1.92M
1.51%
Sole
0.00
Shared
0.00
None
22.95K
JPMORGAN CHASE & CO
SOLEShares83.03K
TypeSH
Market value$1.90M
1.49%
Sole
0.00
Shared
0.00
None
83.03K
VANGUARD WHITEHALL FDS
SOLEShares17.16K
TypeSH
Market value$1.82M
1.43%
Sole
0.00
Shared
0.00
None
17.16K
VANGUARD WORLD FDS
SOLEShares16.01K
TypeSH
Market value$1.81M
1.42%
Sole
0.00
Shared
0.00
None
16.01K
INNOVATOR ETFS TR
SOLEShares61.15K
TypeSH
Market value$1.78M
1.40%
Sole
0.00
Shared
0.00
None
61.15K
SPDR SER TR
SOLEShares30K
TypeSH
Market value$1.56M
1.23%
Sole
0.00
Shared
0.00
None
30K
INNOVATOR ETFS TR
SOLEShares39K
TypeSH
Market value$1.56M
1.23%
Sole
0.00
Shared
0.00
None
39K
ISHARES TR
SOLEShares3.12K
TypeSH
Market value$1.39M
1.09%
Sole
0.00
Shared
0.00
None
3.12K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 69.21K | SH | $15.24M 11.97% | 0.00 | 0.00 | 69.21K |
MICROSOFT CORPSOLE | COM | 29.98K | SH | $10.21M 8.02% | 0.00 | 0.00 | 29.98K |
OKTA INCSOLE | CL A | 105.33K | SH | $7.30M 5.74% | 0.00 | 0.00 | 105.33K |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 73.61K | SH | $5.53M 4.35% | 0.00 | 0.00 | 73.61K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 14.54K | SH | $5.37M 4.22% | 0.00 | 0.00 | 14.54K |
APPLE INCSOLE | COM | 26.28K | SH | $5.10M 4.00% | 0.00 | 0.00 | 26.28K |
STAGWELL INCSOLE | COM CL A | 676.93K | SH | $4.88M 3.83% | 0.00 | 0.00 | 676.93K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 8.64K | SH | $3.83M 3.01% | 0.00 | 0.00 | 8.64K |
ISHARES TRSOLE | EAFE SML CP ETF | 64.78K | SH | $3.82M 3.00% | 0.00 | 0.00 | 64.78K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 9.27K | SH | $3.16M 2.48% | 0.00 | 0.00 | 9.27K |
DIMENSIONAL ETF TRUSTSOLE | US CORE EQT MKT | 99.07K | SH | $3.07M 2.41% | 0.00 | 0.00 | 99.07K |
ISHARES TRSOLE | SELECT DIVID ETF | 21.65K | SH | $2.45M 1.93% | 0.00 | 0.00 | 21.65K |
INNOVATOR ETFS TRSOLE | US EQTY BUFR FEB | 68.50K | SH | $2.34M 1.84% | 0.00 | 0.00 | 68.50K |
VANGUARD BD INDEX FDSSOLE | TOTAL BND MRKT | 31.90K | SH | $2.32M 1.82% | 0.00 | 0.00 | 31.90K |
VANGUARD WORLD FDSOLE | ESG US STK ETF | 27.72K | SH | $2.17M 1.71% | 0.00 | 0.00 | 27.72K |
INNOVATOR ETFS TRSOLE | US EQT BUFR APR | 59.40K | SH | $2.13M 1.67% | 0.00 | 0.00 | 59.40K |
INNOVATOR ETFS TRSOLE | US EQTY BUF DEC | 55.64K | SH | $2.02M 1.58% | 0.00 | 0.00 | 55.64K |
VANGUARD INDEX FDSSOLE | REAL ESTATE ETF | 22.95K | SH | $1.92M 1.51% | 0.00 | 0.00 | 22.95K |
JPMORGAN CHASE & COSOLE | ALERIAN ML ETN | 83.03K | SH | $1.90M 1.49% | 0.00 | 0.00 | 83.03K |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 17.16K | SH | $1.82M 1.43% | 0.00 | 0.00 | 17.16K |
VANGUARD WORLD FDSSOLE | ENERGY ETF | 16.01K | SH | $1.81M 1.42% | 0.00 | 0.00 | 16.01K |
INNOVATOR ETFS TRSOLE | INTRNL DEV JAN | 61.15K | SH | $1.78M 1.40% | 0.00 | 0.00 | 61.15K |
SPDR SER TRSOLE | PORTFOLIO S&P500 | 30K | SH | $1.56M 1.23% | 0.00 | 0.00 | 30K |
INNOVATOR ETFS TRSOLE | GRWT100 PWR BF | 39K | SH | $1.56M 1.23% | 0.00 | 0.00 | 39K |
ISHARES TRSOLE | CORE S&P500 ETF | 3.12K | SH | $1.39M 1.09% | 0.00 | 0.00 | 3.12K |
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