Filed: 4/21/2023ACC: 0001754960-23-000120
📋 What this filing means
MY PERSONAL CFO, LLC filed this quarterly 13F‑HR report disclosing 75 equity positions with a total reported market value of $117.17M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
75
Positions
$117.17M
Total AUM (reported)
2.13M
Total Shares
Allocation by class
COM$21.06M18.0%
TOTAL STK MKT$13.73M11.7%
CL A$9.08M7.8%
UNIT SER 1$4.56M3.9%
US EQT ETF$4.55M3.9%
COM CL A$4.51M3.8%
EAFE SML CP ETF$3.88M3.3%
Portfolio Concentration
Top 3$32.99M28.2%
4–10$28.05M23.9%
11–25$28.54M24.4%
Rest$27.59M23.5%
Top 3 weight
28.2%
Top 10 weight
52.1%
Voting Authority Distribution
Total shares with voting rights: 2.13M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
2.13M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole75
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings75
Rows:
VANGUARD INDEX FDS
SOLEShares67.28K
TypeSH
Market value$13.73M
11.72%
Sole
0.00
Shared
0.00
None
67.28K
MICROSOFT CORP
SOLEShares35.30K
TypeSH
Market value$10.18M
8.69%
Sole
0.00
Shared
0.00
None
35.30K
OKTA INC
SOLEShares105.33K
TypeSH
Market value$9.08M
7.75%
Sole
0.00
Shared
0.00
None
105.33K
INVESCO QQQ TR
SOLEShares14.22K
TypeSH
Market value$4.56M
3.90%
Sole
0.00
Shared
0.00
None
14.22K
AMERICAN CENTY ETF TR
SOLEShares64.20K
TypeSH
Market value$4.55M
3.88%
Sole
0.00
Shared
0.00
None
64.20K
STAGWELL INC
SOLEShares607.74K
TypeSH
Market value$4.51M
3.85%
Sole
0.00
Shared
0.00
None
607.74K
APPLE INC
SOLEShares25.23K
TypeSH
Market value$4.16M
3.55%
Sole
0.00
Shared
0.00
None
25.23K
ISHARES TR
SOLEShares65.27K
TypeSH
Market value$3.88M
3.31%
Sole
0.00
Shared
0.00
None
65.27K
SPDR S&P 500 ETF TR
SOLEShares8.60K
TypeSH
Market value$3.52M
3.00%
Sole
0.00
Shared
0.00
None
8.60K
BERKSHIRE HATHAWAY INC DEL
SOLEShares9.25K
TypeSH
Market value$2.86M
2.44%
Sole
0.00
Shared
0.00
None
9.25K
ISHARES TR
SOLEShares23.46K
TypeSH
Market value$2.75M
2.35%
Sole
0.00
Shared
0.00
None
23.46K
DIMENSIONAL ETF TRUST
SOLEShares87.79K
TypeSH
Market value$2.53M
2.16%
Sole
0.00
Shared
0.00
None
87.79K
INNOVATOR ETFS TR
SOLEShares68.90K
TypeSH
Market value$2.20M
1.88%
Sole
0.00
Shared
0.00
None
68.90K
VANGUARD BD INDEX FDS
SOLEShares29.15K
TypeSH
Market value$2.15M
1.84%
Sole
0.00
Shared
0.00
None
29.15K
VANGUARD INDEX FDS
SOLEShares24.81K
TypeSH
Market value$2.06M
1.76%
Sole
0.00
Shared
0.00
None
24.81K
VANGUARD WORLD FD
SOLEShares27.72K
TypeSH
Market value$1.99M
1.70%
Sole
0.00
Shared
0.00
None
27.72K
INNOVATOR ETFS TR
SOLEShares56.90K
TypeSH
Market value$1.91M
1.63%
Sole
0.00
Shared
0.00
None
56.90K
INNOVATOR ETFS TR
SOLEShares55.64K
TypeSH
Market value$1.88M
1.61%
Sole
0.00
Shared
0.00
None
55.64K
JPMORGAN CHASE & CO
SOLEShares83.01K
TypeSH
Market value$1.84M
1.57%
Sole
0.00
Shared
0.00
None
83.01K
VANGUARD WORLD FDS
SOLEShares16.01K
TypeSH
Market value$1.83M
1.56%
Sole
0.00
Shared
0.00
None
16.01K
INNOVATOR ETFS TR
SOLEShares61.15K
TypeSH
Market value$1.74M
1.48%
Sole
0.00
Shared
0.00
None
61.15K
INNOVATOR ETFS TR
SOLEShares39K
TypeSH
Market value$1.48M
1.26%
Sole
0.00
Shared
0.00
None
39K
SPDR SER TR
SOLEShares30K
TypeSH
Market value$1.44M
1.23%
Sole
0.00
Shared
0.00
None
30K
VANGUARD WHITEHALL FDS
SOLEShares13.16K
TypeSH
Market value$1.39M
1.19%
Sole
0.00
Shared
0.00
None
13.16K
ISHARES TR
SOLEShares4.95K
TypeSH
Market value$1.35M
1.15%
Sole
0.00
Shared
0.00
None
4.95K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 67.28K | SH | $13.73M 11.72% | 0.00 | 0.00 | 67.28K |
MICROSOFT CORPSOLE | COM | 35.30K | SH | $10.18M 8.69% | 0.00 | 0.00 | 35.30K |
OKTA INCSOLE | CL A | 105.33K | SH | $9.08M 7.75% | 0.00 | 0.00 | 105.33K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 14.22K | SH | $4.56M 3.90% | 0.00 | 0.00 | 14.22K |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 64.20K | SH | $4.55M 3.88% | 0.00 | 0.00 | 64.20K |
STAGWELL INCSOLE | COM CL A | 607.74K | SH | $4.51M 3.85% | 0.00 | 0.00 | 607.74K |
APPLE INCSOLE | COM | 25.23K | SH | $4.16M 3.55% | 0.00 | 0.00 | 25.23K |
ISHARES TRSOLE | EAFE SML CP ETF | 65.27K | SH | $3.88M 3.31% | 0.00 | 0.00 | 65.27K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 8.60K | SH | $3.52M 3.00% | 0.00 | 0.00 | 8.60K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 9.25K | SH | $2.86M 2.44% | 0.00 | 0.00 | 9.25K |
ISHARES TRSOLE | SELECT DIVID ETF | 23.46K | SH | $2.75M 2.35% | 0.00 | 0.00 | 23.46K |
DIMENSIONAL ETF TRUSTSOLE | US CORE EQT MKT | 87.79K | SH | $2.53M 2.16% | 0.00 | 0.00 | 87.79K |
INNOVATOR ETFS TRSOLE | US EQTY BUFR FEB | 68.90K | SH | $2.20M 1.88% | 0.00 | 0.00 | 68.90K |
VANGUARD BD INDEX FDSSOLE | TOTAL BND MRKT | 29.15K | SH | $2.15M 1.84% | 0.00 | 0.00 | 29.15K |
VANGUARD INDEX FDSSOLE | REAL ESTATE ETF | 24.81K | SH | $2.06M 1.76% | 0.00 | 0.00 | 24.81K |
VANGUARD WORLD FDSOLE | ESG US STK ETF | 27.72K | SH | $1.99M 1.70% | 0.00 | 0.00 | 27.72K |
INNOVATOR ETFS TRSOLE | US EQT BUFR APR | 56.90K | SH | $1.91M 1.63% | 0.00 | 0.00 | 56.90K |
INNOVATOR ETFS TRSOLE | US EQTY BUF DEC | 55.64K | SH | $1.88M 1.61% | 0.00 | 0.00 | 55.64K |
JPMORGAN CHASE & COSOLE | ALERIAN ML ETN | 83.01K | SH | $1.84M 1.57% | 0.00 | 0.00 | 83.01K |
VANGUARD WORLD FDSSOLE | ENERGY ETF | 16.01K | SH | $1.83M 1.56% | 0.00 | 0.00 | 16.01K |
INNOVATOR ETFS TRSOLE | INTRNL DEV JAN | 61.15K | SH | $1.74M 1.48% | 0.00 | 0.00 | 61.15K |
INNOVATOR ETFS TRSOLE | GRWT100 PWR BF | 39K | SH | $1.48M 1.26% | 0.00 | 0.00 | 39K |
SPDR SER TRSOLE | PORTFOLIO S&P500 | 30K | SH | $1.44M 1.23% | 0.00 | 0.00 | 30K |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 13.16K | SH | $1.39M 1.19% | 0.00 | 0.00 | 13.16K |
ISHARES TRSOLE | US HLTHCARE ETF | 4.95K | SH | $1.35M 1.15% | 0.00 | 0.00 | 4.95K |
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