Filed: 1/11/2023ACC: 0001754960-23-000013
📋 What this filing means
MY PERSONAL CFO, LLC filed this quarterly 13F‑HR report disclosing 895 equity positions with a total reported market value of $108.37M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
895
Positions
$108.37M
Total AUM (reported)
2.14M
Total Shares
Allocation by class
COM$22.42M20.7%
COM CL A$10.94M10.1%
TOTAL STK MKT$9.80M9.0%
CL A$7.40M6.8%
UNIT SER 1$3.79M3.5%
TR UNIT$3.29M3.0%
EAFE SML CP ETF$3.09M2.9%
Portfolio Concentration
Top 3$28.83M26.6%
4–10$25.98M24.0%
11–25$22.46M20.7%
Rest$31.09M28.7%
Top 3 weight
26.6%
Top 10 weight
50.6%
Voting Authority Distribution
Total shares with voting rights: 3.06M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
3.06M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole895
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings895
Rows:
STAGWELL INC
SOLEShares1.53M
TypeSH
Market value$10.88M
10.04%
Sole
0.00
Shared
0.00
None
1.75M
VANGUARD INDEX FDS
SOLEShares27.37K
TypeSH
Market value$9.80M
9.04%
Sole
0.00
Shared
0.00
None
51.26K
MICROSOFT CORP
SOLEShares24.32K
TypeSH
Market value$8.15M
7.52%
Sole
0.00
Shared
0.00
None
33.98K
OKTA INC
SOLEShares16.43K
TypeSH
Market value$7.20M
6.65%
Sole
0.00
Shared
0.00
None
105.44K
INVESCO QQQ TR
SOLEShares7.82K
TypeSH
Market value$3.79M
3.49%
Sole
0.00
Shared
0.00
None
14.22K
SPDR S&P 500 ETF TR
SOLEShares5.49K
TypeSH
Market value$3.29M
3.03%
Sole
0.00
Shared
0.00
None
8.60K
APPLE INC
SOLEShares1.91K
TypeSH
Market value$3.26M
3.01%
Sole
0.00
Shared
0.00
None
25.11K
ISHARES TR
SOLEShares33.65K
TypeSH
Market value$3.09M
2.85%
Sole
0.00
Shared
0.00
None
54.77K
BERKSHIRE HATHAWAY INC DEL
SOLEShares69.00
TypeSH
Market value$2.87M
2.65%
Sole
0.00
Shared
0.00
None
9.29K
ISHARES TR
SOLEShares11.47K
TypeSH
Market value$2.48M
2.28%
Sole
0.00
Shared
0.00
None
20.53K
VANGUARD WORLD FD
SOLEShares24.65K
TypeSH
Market value$2.22M
2.05%
Sole
0.00
Shared
0.00
None
33.72K
VANGUARD WORLD FDS
SOLEShares6.76K
TypeSH
Market value$1.94M
1.79%
Sole
0.00
Shared
0.00
None
16.01K
JPMORGAN CHASE & CO
SOLEShares30.35K
TypeSH
Market value$1.84M
1.70%
Sole
0.00
Shared
0.00
None
84.83K
VANGUARD INDEX FDS
SOLEShares9.73K
TypeSH
Market value$1.60M
1.47%
Sole
0.00
Shared
0.00
None
19.37K
VANGUARD MUN BD FDS
SOLEShares22.01K
TypeSH
Market value$1.58M
1.46%
Sole
0.00
Shared
0.00
None
32K
INNOVATOR ETFS TR
SOLEShares23.32K
TypeSH
Market value$1.49M
1.37%
Sole
0.00
Shared
0.00
None
47.90K
ISHARES TR
SOLEShares4.00
TypeSH
Market value$1.40M
1.30%
Sole
0.00
Shared
0.00
None
4.95K
INNOVATOR ETFS TR
SOLEShares22.62K
TypeSH
Market value$1.40M
1.29%
Sole
0.00
Shared
0.00
None
43.82K
DIMENSIONAL ETF TRUST
SOLEShares8.67K
TypeSH
Market value$1.37M
1.26%
Sole
0.00
Shared
0.00
None
50.69K
VANGUARD BD INDEX FDS
SOLEShares4.13K
TypeSH
Market value$1.35M
1.25%
Sole
0.00
Shared
0.00
None
18.79K
SPDR SER TR
SOLEShares30K
TypeSH
Market value$1.35M
1.25%
Sole
0.00
Shared
0.00
None
30K
INNOVATOR ETFS TR
SOLEShares9.23K
TypeSH
Market value$1.32M
1.22%
Sole
0.00
Shared
0.00
None
44.10K
DIMENSIONAL ETF TRUST
SOLEShares17.98K
TypeSH
Market value$1.23M
1.14%
Sole
0.00
Shared
0.00
None
49.30K
ISHARES TR
SOLEShares1.03K
TypeSH
Market value$1.21M
1.11%
Sole
0.00
Shared
0.00
None
3.15K
VANGUARD WHITEHALL FDS
SOLEShares9.27K
TypeSH
Market value$1.15M
1.06%
Sole
0.00
Shared
0.00
None
10.66K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
STAGWELL INCSOLE | COM CL A | 1.53M | SH | $10.88M 10.04% | 0.00 | 0.00 | 1.75M |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 27.37K | SH | $9.80M 9.04% | 0.00 | 0.00 | 51.26K |
MICROSOFT CORPSOLE | COM | 24.32K | SH | $8.15M 7.52% | 0.00 | 0.00 | 33.98K |
OKTA INCSOLE | CL A | 16.43K | SH | $7.20M 6.65% | 0.00 | 0.00 | 105.44K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 7.82K | SH | $3.79M 3.49% | 0.00 | 0.00 | 14.22K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 5.49K | SH | $3.29M 3.03% | 0.00 | 0.00 | 8.60K |
APPLE INCSOLE | COM | 1.91K | SH | $3.26M 3.01% | 0.00 | 0.00 | 25.11K |
ISHARES TRSOLE | EAFE SML CP ETF | 33.65K | SH | $3.09M 2.85% | 0.00 | 0.00 | 54.77K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 69.00 | SH | $2.87M 2.65% | 0.00 | 0.00 | 9.29K |
ISHARES TRSOLE | SELECT DIVID ETF | 11.47K | SH | $2.48M 2.28% | 0.00 | 0.00 | 20.53K |
VANGUARD WORLD FDSOLE | ESG US STK ETF | 24.65K | SH | $2.22M 2.05% | 0.00 | 0.00 | 33.72K |
VANGUARD WORLD FDSSOLE | ENERGY ETF | 6.76K | SH | $1.94M 1.79% | 0.00 | 0.00 | 16.01K |
JPMORGAN CHASE & COSOLE | ALERIAN ML ETN | 30.35K | SH | $1.84M 1.70% | 0.00 | 0.00 | 84.83K |
VANGUARD INDEX FDSSOLE | REAL ESTATE ETF | 9.73K | SH | $1.60M 1.47% | 0.00 | 0.00 | 19.37K |
VANGUARD MUN BD FDSSOLE | TAX EXEMPT BD | 22.01K | SH | $1.58M 1.46% | 0.00 | 0.00 | 32K |
INNOVATOR ETFS TRSOLE | US EQT BUFR APR | 23.32K | SH | $1.49M 1.37% | 0.00 | 0.00 | 47.90K |
ISHARES TRSOLE | US HLTHCARE ETF | 4.00 | SH | $1.40M 1.30% | 0.00 | 0.00 | 4.95K |
INNOVATOR ETFS TRSOLE | US EQTY BUF DEC | 22.62K | SH | $1.40M 1.29% | 0.00 | 0.00 | 43.82K |
DIMENSIONAL ETF TRUSTSOLE | US CORE EQT MKT | 8.67K | SH | $1.37M 1.26% | 0.00 | 0.00 | 50.69K |
VANGUARD BD INDEX FDSSOLE | TOTAL BND MRKT | 4.13K | SH | $1.35M 1.25% | 0.00 | 0.00 | 18.79K |
SPDR SER TRSOLE | PORTFOLIO S&P500 | 30K | SH | $1.35M 1.25% | 0.00 | 0.00 | 30K |
INNOVATOR ETFS TRSOLE | US EQTY BUFR FEB | 9.23K | SH | $1.32M 1.22% | 0.00 | 0.00 | 44.10K |
DIMENSIONAL ETF TRUSTSOLE | INTL CORE EQT MK | 17.98K | SH | $1.23M 1.14% | 0.00 | 0.00 | 49.30K |
ISHARES TRSOLE | CORE S&P500 ETF | 1.03K | SH | $1.21M 1.11% | 0.00 | 0.00 | 3.15K |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 9.27K | SH | $1.15M 1.06% | 0.00 | 0.00 | 10.66K |
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