Senior insider sale
Chief Marketing Officer at VITAL FARMS, INC. — senior position signals high conviction
$108.3K
6.68K shares
What this filing means
MCKEON KATHRYN plans to sell 6.68K shares of VITAL FARMS, INC. valued at approximately $108.3K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 3/16/2026ACC: 0001950047-26-002633
Officer· Chief Marketing Officer
Since Jan 2022
6.68K
Shares to sell
$108.3K
Approx. market value
6.68K
Acquired (3 months)
1
Planned
Securities Acquired — Last 3 Months1
Restricted stock vesting under a registered plan
Not Applicable
3/13/2026
6.68KTotal acquired6.68K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
3/13/2026 | Restricted stock vesting under a registered plan Not Applicable | 6.68K | — |
| Total | 6.68K | ||
Planned & Completed Dispositions1
NASDAQPlanned
Units to sell
6.68K
Market value
$108.3K
3/16/2026
Total
Units
6.68K
Value
$108.3K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
3/16/2026 | 6.68K | $108.3K | NASDAQ | Planned |
| Total | 6.68K | $108.3K | ||