Senior insider sale
Chief Marketing Officer at VITAL FARMS, INC. — senior position signals high conviction
$1.60M
33.45K shares
What this filing means
MCKEON KATHRYN plans to sell 33.45K shares of VITAL FARMS, INC. valued at approximately $1.60M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 8/18/2025ACC: 0001950047-25-005990
Officer· Chief Marketing Officer
Since Jan 2022
33.45K
Shares to sell
$1.60M
Approx. market value
21.44K
Acquired (3 months)
1
Planned
1 completed
Securities Acquired — Last 3 Months1
Exercise of Stock Options
Cash
8/18/2025
21.44KTotal acquired21.44K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
8/18/2025 | Exercise of Stock Options Cash | 21.44K | — |
| Total | 21.44K | ||
Planned & Completed Dispositions2
Completed
—Completed
Units to sell
12.01K
Market value
$571.3K
8/15/2025
Planned — Approximate Date
NASDAQPlanned
Units to sell
21.44K
Market value
$1.02M
8/18/2025
Total
Units
33.45K
Value
$1.60M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
8/15/2025 | 12.01K | $571.3K | — | Completed |
| Planned — Approximate Date | ||||
8/18/2025 | 21.44K | $1.02M | NASDAQ | Planned |
| Total | 33.45K | $1.60M | ||