Senior insider sale
Chief Marketing Officer at VITAL FARMS, INC. — senior position signals high conviction
$573.2K
12.01K shares
What this filing means
MCKEON KATHRYN plans to sell 12.01K shares of VITAL FARMS, INC. valued at approximately $573.2K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 8/15/2025ACC: 0001950047-25-005924
Officer· Chief Marketing Officer
Since Jan 2022
12.01K
Shares to sell
$573.2K
Approx. market value
12.01K
Acquired (3 months)
1
Planned
Securities Acquired — Last 3 Months1
Restricted Stock Units
N/A
3/22/2022
12.01KTotal acquired12.01K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
3/22/2022 | Restricted Stock Units N/A | 12.01K | — |
| Total | 12.01K | ||
Planned & Completed Dispositions1
NASDAQPlanned
Units to sell
12.01K
Market value
$573.2K
8/15/2025
Total
Units
12.01K
Value
$573.2K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
8/15/2025 | 12.01K | $573.2K | NASDAQ | Planned |
| Total | 12.01K | $573.2K | ||